Caterham enlists a new regional distributor in Latin America to push sales further ahead.

• Caterham appoints respected automotive distributor, Global X-Sports

Caterham has increased its global sales network by appointing respected automotive provider, Global X-Sports, as the Latin American regional distributor.

It’s the first time in Caterham’s history there has been a distributor for the whole Latin America region.

With over 19 years of automotive distribution experience, Global X-Sports will be offering the full Caterham EU range of lightweight sports cars including the Seven 165, 275, 355 and the range-topping 485 to Latin American customers.

It’s another exciting development for Caterham following a record-breaking year in 2016 which saw the car manufacturer toast its best sales in 20 years.

Caterham Chief Commercial Officer, David Ridley, said: “To increase our presence in Latin America is an exciting step. Following a record 600 sales in 2016, we want to carry the momentum into 2017.”

“As we celebrate 60 years of the Seven this year, we want people across the world to experience the pure, driving thrill the Seven provides.”

Fabrice Odeide, Managing Director, Global X-Sports Group said “The opportunity to bring Caterham to Latin America is one that is very exciting to us. We believe that there is a real demand for this desirable product that represents British automotive heritage and offers boundless joy behind the wheel.

“We look forward to bringing Caterham to a growing a network of dealers throughout the whole region, highlighting the unique, driving experience that comes with owning a Seven.”

Caterham to expand into Columbia from November.

Caterham Cars will make its official debut in Colombia at this year’s Bogota Auto Show on November 19-30.

The iconic British sportscar brand has signed an exclusive dealer based in the Colombian capital, which will sell a full range of Caterham’s iconic Seven variants – the new Seven 165, Roadsport, Superlight, Seven 485, Seven 620 R and CSR 175.

Caterham Colombia (www.caterhamcolombia.com) will have its full stock of vehicles in place for the Bogota show but the dealer is already open and able to take orders.

The business is very experienced in the automotive retail sector and will offer a full parts and servicing package for its customers, supported by Caterham Cars in the UK.

Caterham Group CEO, Graham Macdonald, said: “We are continuing our rapid, global expansion and Colombia is the latest new market to join our ever-expanding list of territories. South America is an important market and one that we have high hopes for – within four hours of a Bogota newspaper announcing the signing of the new dealer, our team there had 30 unique sales leads.”

More information about Caterham Colombia can be found at the in-market website. For all other enquiries, visit www.caterhamcars.com.