Toyota concept appaers at Tokyo Toy Show, and it fun for all, adults included.

Kids – and grown-ups – who love design and finding out how things work will find plenty to entertain them in the latest development of the Toyota Camatte, a car designed for all ages to drive and enjoy.

The Camatte returns to the International Tokyo Toy Show for the third year running this week, with a new Sport version on display in the Toyota Design Lab. Visitors of all ages are invited to create their own colourful digital designs and see them reproduced on the car by a mass of LEDs  across the bonnet.

Those more interested in the car’s nuts-and-bolts qualities can learn about how the car is constructed and the functions of its working parts in a stripped-down model featured in Toyota’s Tech Lab.

Camatte has been created to help inspire the drivers of the future and show them how car design and engineering can be rewarding and fun.

Toyota's ME.WE concept nominated for design award.

A Toyota concept car conceived to challenge traditional thinking about vehicle design and engineering has been put forward for a prestigious design honour. ME.WE, a highly adaptable, no-frills model developed in a ground-breaking collaboration between architect and designer Jean-Marie Massaud and ED², Toyota’s European design studio, has been nominated in the Designs of the Year awards at London’s Design Museum. 

The awards focuses on cutting-edge innovation and original talent across a broad spectrum of design disciplines, including architecture, digital fashion, furniture, graphics, products and transport. ME.WE, first presented at Toyota’s Le Rendez-vous brand centre in Paris last spring, will join all the nominated designs in an exhibition at the museum from 26 March.

As well as being considered for an award by an eminent panel of judges, the concept will also be in the running for the competition’s new social vote. During the course of the exhibition, two award contenders will go head-to-head in a popular vote among museum visitors and its worldwide Twitter and Facebook followers, via the www.designmuseum.org website.. The Toyota ME.WE will be facing off against another competitor on 22 April. 

Social chatter about the nominated designs will also be taking place, using #designsoftheyear.

For more information about ME.WE visit http://media.toyota.co.uk/product_info/me-we/.

The ME.WE car for today video can be viewed at www.youtube.com/watch?v=Fscel1tQPHA