Rolls Royce welcomes guests to Cannes Summer studio.

Adding to the success of the Rolls-Royce Studio in Cannes on the Cote d’Azur last year, this summer Rolls-Royce Motor Cars will welcome guests both to Cannes and a second ‘Summer Studio’ at the exclusive enclave of Porto Cervo on the Costa Smeralda in Sardinia, Italy. This unique brand experience centre will offer Rolls-Royce’s guests an insight into the world of the iconic marque in a relaxed club atmosphere in the most innovative and effortless of manners.

Created on the Promenade du Port in Porto Cervo, the ‘Summer Studio’ will bring a flavour of the Home of Rolls-Royce to the exclusive resort and its summer-time residents until 30 September.

The ‘Studio’ will showcase Wraith, Ghost, Phantom and Phantom Drophead Coupé, offering guests the opportunity either to learn about the cars through a static display in luxury surroundings redolent of Goodwood, or to drive them on the roads of Costa Smeralda. Visitors to the ‘Studio’ will also be given the exclusive opportunity to see the Phantom Drophead Coupé ‘Waterspeed’ Collection car, of which only 35 exist.

“Rolls-Royce Motor Cars has always been focused on the needs and interests of its discerning patrons, and so we find it highly appropriate to present our vehicles and services to them in a place where many of them spend their summer holidays,” said Isobel Dando, General Manager of Retail Development for Rolls-Royce Motor Cars. “Our experience has shown us that these innovative activities, in exclusive venues around the world, allow us to meet interested parties in very relaxed, informal settings.”

The Sardinian resort of Porto Cervo is among the most exclusive in Europe. In the summer months this destination is particularly popular with wealthy clientele from all over the world who stay at the beautiful properties along the Costa Smeralda while mooring their yachts in its charming ports.

NEW 2015 Rolls-Royce Phantom Drophead Coupé Waterspeed Collection

Two highly fitting locations have been selected for the UK and European debuts of the latest Bespoke Collection from Rolls-Royce Motor Cars.

The Rolls-Royce Phantom Drophead Coupé Waterspeed Collection will be previewed to selected UK press and customers at an exclusive event on the site of the original Bluebird Motor Company – now the Bluebird Restaurant – on the King’s Road, London on Tuesday 13 May 2014.

The Bluebird Motor Company building was commissioned in 1923 to be Europe’s largest garage and was built in the era’s characteristic Art Deco style, a style which it preserves today. The business would ultimately help fund Campbell’s pursuit to wrest the Waterspeed record from its American holders.

The car will then head to the world-renowned Concorso d’Eleganza at Villa D’Este on the shores of one of Italy’s world-famous lakes, Como, where it will be unveiled to the public for the first time. It was on the adjacent Lake Maggiore where, on 1 September 1937, Campbell established his legend, setting a world-record speed of 126.33 mph in the famous Bluebird K3 boat powered by a Rolls-Royce R Engine.  

The Rolls-Royce Phantom Drophead Coupé Waterspeed Collection:

Waterspeed Collection Phantom Drophead Coupés feature a number of exclusively created Bespoke design and engineering features, perfectly executed to create a thoroughly contemporary tribute to Campbell’s famous craft.  

“This very special motor car serves to pay a perfect homage to my grandfather’s remarkable acts of British daring and endeavour,” said Donald Wales, grandson of Sir Malcolm Campbell. “The extraordinary attention to detail and commitment to engineering excellence so evident in these motor cars perfectly echoes the lengths my grandfather and his colleagues went to in their pursuit of the waterspeed records.” 

The car is finished in a specially developed ‘Maggiore Blue’ exterior paint, inspired by Bluebird’s famous colour scheme. Nine layers of paint are applied before an exhaustive process of hand-sanding and the application of a cutting-edge powdered lacquer is undertaken to ensure an impeccable finish. For the first time in Rolls-Royce history the exterior finish extends to the engine, creating a visually striking homage to the power behind Campbell’s records. The finish also adorns the car’s specially developed, fully-polished eleven-spoke wheels for the first time, providing a subtle decorative accent.

The exterior is completed with a hand-painted coachline that culminates in a Bluebird motif with the design taking Rolls-Royce’s master coachline painter four hours to apply by hand.

Phantom Drophead Coupé’s traditional teak decking to the rear makes way for brushed steel. Each piece of material is individually panel-beaten by hand for 70 hours following initial mechanical pressing. A Rolls-Royce craftsperson will then hand-brush the metal for over 10 hours – showcasing the fastidious attention to detail and commitment to hand-craftsmanship that informs everything undertaken at the Home of Rolls-Royce.

The car’s Maggiore Blue exterior finish is subtly echoed on the interior via accents on the dashboard that perfectly complement the Windchill Grey interior leather scheme. The marque’s hallmark attention to detail extends to the application of hand-engraved door armrest tunnel caps featuring a new interpretation of Campbell’s famous Bluebird motif. The armrests alone take eight hours to complete. Abachi wood also makes its Rolls-Royce debut in Waterspeed. By nature the material is cool to the touch with a satin-like tactility, and is bookmatched at an angle to echo the wake left by a boat moving at speed.

Further reference to Campbell’s craft is made via a new interpretation of the famous ‘power reserve’ dial. As the driver presses on, the dial moves backwards towards a yellow and blue zone, echoing Campbell’s original K3 boat’s ‘going into the blue’ at maximum engine revolutions. A Bespoke front-lit clock adorned with Bluebird’s infinity symbol and dials hewn from a billet of aluminium evokes K3 further. Direct tribute to the records is paid in the glovebox, with a hand-embroidered panel expressing the records Campbell achieved at Lake Maggiore and Coniston Water. Finally, the steering wheel is presented in two-tone for the very first time, with Maggiore Blue accents balancing perfectly with traditional black leather to complete a beautifully conceived interior design scheme.