Mercedes-Benz ranked 11th on cool brands report 2013/14

Mercedes-Benz again features prominently in the annual CoolBrands® list, ranked 11th from more than 10,000 independently-identified brands in the 2013/14 survey.

The company’s position shows a climb of five places over its 2012 CoolBrands® debut, and is the highest position of any “full-line” automotive brand – describing a car company with a wide range of models.  The outright winner was Apple.

The CoolBrands® list, now in its twelfth year, follows a vote by a combination of 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of TV Chef Gizzi Erskine, musicians Laura Mvula and Charli XCX, Bestival founder Rob da Bank and model Daisy Lowe.

This year, Mercedes-Benz has delivered a wealth of new models to UK customers including: The new A-Class compact hatchback; compact CLA four-door coupé; New E-Class family; GL-Class SUV; the stunning new S-Class luxury saloon.  The exciting GLA compact SUV will arrive in spring 2014.

Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “Mercedes-Benz is breaking one sales record after another in the UK – we’re the fastest-growing premium manufacturer, and AMG is the UK’s fastest-growing high performance brand.

“Our showrooms around the country are full of the coolest cars we’ve ever made, and we’re tireless in our efforts to bring more innovation, style –and great service of course – to more customers than ever before.”

Marcus Breitschwerdt continued: “It’s really great to see that as well as attracting more new customers to our brand, our efforts have been identified by a panel of expert judges and 3,000 consumers.”

Stephen Cheliotis, Chairman of the CoolBrands® Expert Council, said: “The brand qualities we examine in the CoolBrands survey – such as authenticity and innovation – can be key influences on consumer purchasing, so performing well is not just a thumbs up for a brand’s reputation, but an indication of its future success.”

The official 2013/14 CoolBrands Top 20 is:

1. Apple
2. Aston Martin
3. Rolex
4. Nike
5. Glastonbury
6. YouTube
7. Google
8. Twitter
9. Virgin Atlantic
10. Ray-Ban
11. Mercedes-Benz
12. Bang & Olufsen
13. CHANEL
14. Prada
15. adidas
16. BBC iPlayer
17. Sony
18. Sony Music
19. Alexander McQueen
20. Spotify