Peugeot to begin production and sale of cars in Nigeria.

On Friday, 11 July 2014, PSA Peugeot Citroën and PAN Nigeria Limited signed an assembly and sale of cars agreement in Nigeria.

The first vehicle concerned by the agreement will be the Peugeot 301, the assembly of which will begin in the second half of 2014 at the Kaduna plant.

Under the terms of the agreement, PAN Nigeria Limited will also be able to assemble the Peugeot 508 and the Peugeot 308.

Peugeot will leverage a network of roughly a dozen dealers that will be capable of rapidly implementing the quality standards required by the Brand and supporting its business growth in Nigeria.

The agreement is aligned with the new automotive industry development policy established by the Nigerian government.

Africa’s most populous nation with about 170 million people, and its largest economy with GDP of €372 billion in 2013 and growth of 7.4% forecast for 2014, Nigeria is emerging as a key growth driver at the level of the entire continent.

Commenting on the signature of this new agreement, Jean-Christophe Quémard, Operations Director, Africa-Middle East said: "This assembly agreement perfectly illustrates what the Group aims to achieve with its new region-based organisation. As announced in the “Back in the Race” strategic plan, we are going to focus more on growth markets. The assembly of the Peugeot 301 in Nigeria, a growth pillar in Africa, will enable the Group to take full advantage of growth opportunities in the market."