UK SALES - BMW GROUP - Like MINI, the parent brand has achieved new records in sales/

BMW and MINI celebrate highest ever UK sales

BMW Group in the UK achieved its best ever sales in 2014 with both BMW and MINI brands setting new UK records. In total, 202,539 BMW and MINI vehicles were registered, an increase of 8.01 per cent over 2013. The BMW brand accounted for 148,878 sales, an increase of 9.81 per cent compared to 2013 and over 13,000 vehicles more than its previous UK sales record in 2013. MINI sold 53,661 vehicles, its best annual sales performance since the vehicle’s UK launch in July 2001, representing a 3.33 per cent increase over 2013.

BMW Group achieved a market share of 8.18 per cent of the total UK car market in 2014 (BMW 6.01 per cent and MINI 2.17 per cent) bolstered by the introduction of 18 new BMW and MINI models including the newly-launched BMW 2 Series range and MINI Hatch 3 and 5-door vehicles.

“BMW Group had a tremendous year in 2014 breaking records with both its BMW and MINI brands in the UK with sales exceeding 200,000 vehicles for the first time in the company’s history. We have seen strong sales growth driven by particularly high demand for the new BMW 2 Series and 4 Series models, said Graeme Grieve, Chief Executive Officer of BMW Group UK. 

“The iconic MINI is also celebrating record sales thanks to strong performances from the new 3 and 5-door Hatch models as it continues to attract new customers in the UK. These results are testament to the strong partnership we have with our UK retailer network. BMW and MINI retailers also sold almost 84,000 Approved Used BMWs and over 30,000 Cherished MINIs last year as well as investing over £20 million in modern, customer-friendly retail facilities during 2014. Although the 2015 economic outlook remains challenging, we have a significant number of new model introductions and are looking forward to another strong year,” concluded Grieve.

BMW brand sales                                               

                                                           

In 2014, sales of BMW vehicles set a new record with the brand outperforming the market. Sales increased by 9.80 per cent to a total of 148, 878 vehicles representing 6.01 per cent of the total UK market. Demand for the BMW 2 and 4 Series ranges has been particularly strong and has accounted for over 22,000 customer deliveries. With more than 21,000 sales, the BMW 5 Series remains a key player in the corporate sector and sales of BMW i3 and i8 models have now exceeded 1,600 vehicles. BMW X Series models have made a significant contribution to the company’s sales growth. With the introduction of the X6 in 2008, X1 in 2009 and new X3, X4 and X5 models, sales of X models have risen to 24,535 in 2014 and now represent more than 16 per cent of BMW’s total UK sales.

MINI brand sales           

                                                                                         

MINI celebrated its highest ever UK sales since its launch in 2001 capturing 2.17 per cent of the market with 53,661 models sold, an increase of 3.33 per cent compared to 2013. The New MINI 3-Door Hatch, launched in March, continued to be the brand’s biggest seller. Alongside its all-new stablemate, the MINI 5-Door Hatch, more than 28,000 were sold last year (3-Door Hatch: 24,200 and 5-Door Hatch: 3,800). The introduction of the first-for-brand MINI 5-Door Hatch in October also saw a significant increase in the brand’s fleet sales which were up 17 per cent year-on-year.

BMW Group UK sales: January to December 2014:

	December 2014	December 2013	% change	Year to date 2014	Year to date 2013	% change
BMW	12,445	11,470	8.50%	148,878	135,583	9.81%
MINI	7,172	4,011	78.81%	53,661	51,933	3.33%
Total BMW Group	19,617	15,481	26.71%	202,539	187,516	8.01%