Chinese car brand, Qoros, made a major impact at the 85th Annual Geneva Motor Show. New Chief Executive Officer Phil Murtaugh announced the brand’s plans for 2015, and presented the international premiere of the Qoros 3 City SUV and QorosQloud 2.0 – its ground-breaking connected services platform.
During his first public appearance in his new role, Murtaugh explained how he will help to lead Qoros into a new phase of its development.
“I feel very fortunate to be able to join Qoros to help to steer it from a start-up company to a fully-fledged sales and manufacturing operation.
“Building a new brand from scratch is a huge challenge. We are the first Chinese auto company that meets or exceeds the performance and quality standards of leading global manufacturers,” continued Murtaugh. “We are changing the perception of Chinese cars. ‘Made in China’ is gradually shifting to ‘Created in China’.”
In an update on its international strategy, Qoros announced that it is in discussions to expand its operations in the Central European region and to start sales in the Middle East in the next 12-18 months. Further expansion into Europe will happen step-by-step, but the primary focus for the current year remains building brand awareness and sales in China.
Qoros confirmed that it will further broaden its product range with new models in the compact segment as well as in new market segments, and that the brand is developing advanced technologies including hybrid and electric drive systems for installation into its model range in the future.
Qoros 3 City SUV
With a bold evolution of the distinctive Qoros signature design language, the modern styling and flexibility of the City SUV is exemplified by its increased ground clearance, large wheels, and more commanding driving position.
Designed for a premium metropolitan lifestyle, the Qoros 3 City SUV is perfect for urban cruising and country driving, offering generous space, more control and an exciting driving experience.
The latest model to join the Qoros family went on sale in China in December 2014, priced from RMB 139,900.
QorosQloud 2.0
Also demonstrated for the first time outside China was the second generation version of Qoros’ pioneering connected services platform, QorosQloud 2.0. With advanced connectivity at the heart of every Qoros, this major upgrade makes QorosQloud easier and more fun to use, further enriching the user’s digital life and ensuring an experience that goes beyond the car.
Visitors to the Geneva Motor Show were able to see QorosQloud 2.0 brought to life through a special edition show car, a dynamic doorless interpretation of the production Qoros 3 City SUV. Through a completely open side and a transparent roof, showgoers could see the Qoros trademark MMH screen and take a closer look at the upgrades to QorosQloud.
QorosQloud 2.0 will be introduced later in March 2015 for all current subscribers as a free upgrade.
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