Renault is strengthening its quality and customer satisfaction ratings by moving its Americas chief, Denis Barbier, to a new role overseeing those two areas.
Renault ranks low in ownership satisfaction surveys in key European markets and the automaker has made improving quality a key goal.
Barbier, 55, has led the company’s Americas region since 2009. During his 30-year career with the automaker he has been in charge of production plants in France and Russia.
Barbier will become deputy to the automaker’s quality and total customer chief, Christian Vandenhende, on April 1, Renault said in a statement. Olivier Murguet, currently head of Renault’s Brazilian operations, has been promoted to head of the Americas unit.
Renault ranked fourth from last out of over 24 other carmakers in Europe in J.D. Power’s Vehicle Ownership Satisfaction survey in Germany in 2014. The carmaker ranked sixth from last in J.D. Power’s UK Vehicle Ownership Satisfaction survey in 2014.
Tim Urquhart, an analyst for IHS Automotive, said Renault’s quality reputation took a hit about five years ago with the launch of the second-generation Laguna and other models that were seen as less-than-dependable in the eyes of many consumers
With the upcoming launches of latest generation Espace minivan and Megane compact range, the automaker is taking measures to become more competitive quality-wise, as the creation of this new role reflects,” he said
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