The DS Brand has sponsored and has on display the new DS4 and DS4 Crossback at the Westfield Ice Rink.

New DS 4 & DS 4 Crossback have been unveiled as the dramatic centrepiece to Westfield London’s Ice Rink, sponsored by DS Automobiles. The festive ice rink showcases New DS 4 & DS 4 Crossback, the latest models from the Parisian automotive brand, with an unprecedented DS Automobiles customer activation experience, bringing to life the craftsmanship and advanced technology that are hallmarks of the DS brand.

DS Automobiles is the headline sponsor of Westfield London’s indoor ice rink this winter. As part of the on-going presence at Westfield London, the DS Automobiles customer activation experience features New DS 4 with New DS 4 Crossback displayed at the centre of the festive ice rink installation.

New DS 4 and DS 4 Crossback are in their element against the backdrop of the ice rink at Westfield London - the capital’s premier shopping destination. New DS 4 is a sleek and dynamic hatchback, with fluid lines, elegant sculptured chrome signatures and a range of personalisation options to suit every lifestyle. 

New DS 4 Crossback is an eminently versatile urban crossover with go-anywhere looks reflected in a 30mm higher ride height compared to the hatchback version. Both models embody DS Automobiles heritage in avant-garde design, with premium features such as the ‘watch strap’ leather upholstery, which is exclusive to DS Automobiles, and the latest technology, including Apple CarPlay^™ compatibility with the most recent iPhones.

To further showcase the latest technology on the New DS 4 and DS 4 Crossback, visitors to the ice rink are invited to experience the advanced DS LED Vision headlights to create their very own light drawings in a specially constructed photo booth. Visitors can then share their creations on social media channels.

“Westfield is one of the world’s premier shopping destinations and we’re delighted to be headline sponsors of the ice rink,” said Mark Blundell, Marketing Director of DS Automobiles UK. “We are capitalising on this opportunity to launch New DS 4 and DS 4 Crossback, whilst enabling visitors to see the new models from a unique perspective as they skate. This is the perfect backdrop for DS Automobiles, which draws design inspiration from the world of luxury fashion and showcases the latest in-car technology.”

Myf Ryan, Director of Marketing, UK & Europe at Westfield, commented: “We are constantly developing the way we work with brands to create a well-rounded consumer experience and are delighted to be offering brand and retail partners a fantastic platform to engage with their target audience.  Westfield London’s ice rink will be a destination in itself with a full schedule of entertainment, festive food and drinks and interactive experiences for visitors provided by some really exciting brands such as DS Automobiles. We are thrilled to be able to deliver this unique experience – a one of its kind for festive skaters in the UK.”

Positioned in The Atrium of Westfield London, Shepherd’s Bush, the ice rink opens from 10am each day and is a focal point for a range of Christmas activities on offer this festive season. With over 4.5 million skaters and non-skaters expected to visit Westfield over the festive period, shoppers will be able to enjoy the ice rink which is open now until Sunday 03 January 2016.