The Stunning Fiat 124 Spider returns after nearly 50 years after the original, watch these amusing video's

• FIAT brand reaches new heights with “Free Like a Bird” video filmed by a white-tailed eagle
• Video includes music “Free Like A Bird” feat. Wyclef Jean
• “No Blue Pill Needed,” celebrating the return of the Fiat 124 Spider, is follow-up to FIAT brand’s award-winning “Blue Pill” video
• Two videos to run online across FIAT brand’s digital and social channels, including FIATUSA.com, YouTube, Facebook, Twitter and Instagram
• The FIAT brand worked closely with FREEDOM, a conservation movement that supports and protects threatened birds of prey
• 2017 Fiat 124 Spider returns nearly 50 years after original introduction; revival of roadster continues expansion of FIAT brand in North America
• Fiat 124 Spider Lineup includes: Classica, $24,995; Lusso, $27,495; and Abarth, $28,195 (MSRP)

The FIAT brand marks the return of the all-new 2017 Fiat 124 Spider with the debut of two new videos, “Free Like a Bird” and “No Blue Pill Needed.” The videos will live on the brand’s YouTube, Twitter and Facebook channels, with additional content across its digital and social channels, including Instagram.

“Our creative mindset is to always innovate. ‘Free Like a Bird’ is the first commercial ever filmed by an eagle and this distinctive approach demanded music that was equally compelling to serve as the backdrop for the image, and Wyclef Jean enthusiastically jumped at the opportunity, creating a track that is likely to be another chart topper,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “ ‘No Blue Pill Needed’ leverages the strength of the original award-wining 'Blue Pill,' which has over 30 million views on YouTube. Allowing our followers to act as a sound board for our campaigns has proven successful for the brand in the past. Posting longer-form versions of both videos – which first appeared during the reveal of the Fiat 124 Spider at the Geneva auto show and L.A. auto show, respectively – across the FIAT brand’s digital and social channels gives us the opportunity to see the fans' reactions to both and inspire our decision when it comes time to select the official television campaign.”

Free Like A Bird | 2017 FIAT 124 Spider | Feat. Wyclef Jean: In an automotive first, the FIAT brand reaches new heights with “Free Like a Bird,” which was filmed by an eagle in-flight through the mountains of Palinuro, Italy. The 1:22-minute video, with song “Free Like a Bird” feat. Wyclef Jean, lives on the FIAT brand’s YouTube channel, in addition to content across Facebook, Twitter and Instagram (#FreeLikeABird). The spot begins with a bird's-eye view of a couple traveling through the Italian mountains in an all-new 2017 Fiat 124 Spider. With a subtle nod to the car model's heritage, a classic 1967 roadster passes by the all-new 2017 Fiat 124 Spider, before revealing the bird's-eye footage is being filmed by an eagle. 

“No Blue Pill Needed”: After finding his bottle of blue pills empty, an elderly gentleman (Nini Salerno, with Adele Pandolfi reprising their roles from “Blue Pill,”) spies the all-new 2017 Fiat 124 Spider outside his window and uses it to race away to get more. Along the drive, set to the music “Papa Loves Mambo,” he discovers that his pills are no longer needed. He returns home to his wife and proudly announces that “we’re back” – a nod to the Fiat 124 Spider’s return to America. Supplementary social content will be posted across the Fiat social channels with the hashtag #NoBluePillNeeded.