- Year-to-Date Sales Up 5.6 Percent for the First Non-Premium Brand To Top J.D. Power’s Initial Quality Study in 27 Years
After J.D. Power recognized the brand as the
highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33
makes in the U.S., Kia Motors America’s (KMA) June sales jumped 15.6 percent
over the same period last year to 62,572 vehicles, capping the greatest quarter
and half-year performances in company history.
The brand’s fifth monthly sales
record in six months included best-ever June totals for the Forte family of
compact cars as well as the Sportage and Sorento CUVs.
Kia’s year-to-date sales of 328,327 units was driven by a number of standout
performances, including:
- A 76.3 percent year-over-year increase for the Sportage compact CUV, highlighted by the best-ever single month total in May for Kia’s longest-running nameplate
- Best-ever first half sales of the Forte compacts, including an all-time high of 10,406 units in March
- Continued popularity for the Soul, with the iconic urban passenger vehicle on pace for increased sales for the seventh straight year
“No auto brand has experienced greater growth over
the last 20 years than Kia, and J.D. Power’s IQS announcement boosted our
momentum with huge increases in online and showroom traffic,” said Michael
Sprague, chief operating officer and EVP, KMA. “By every measure, the ‘New Kia’
is an elite automaker and one of the industry’s greatest success stories.”
No comments:
Post a Comment
Please leave a message, I will verify them swiftly, Sorry to have to do this now as some twat keeps spamming my message system, unfortunately they are ignorant and spoil it for everyone else,
Note: only a member of this blog may post a comment.