Citroën celebrates reaching 10 million global fans on Facebook by giving back to fans with a unique GIF. Fans are invited to find out which of them is the most important in Citroën’s eyes. After clicking the link, the surprise is that they are automatically directed to their own profile page; an original way to show that each fan is just as important as the other.
Citroën’s international Facebook page has gained a new GIF featuring a large heart aimed at each and every member of the brand’s Facebook fan base, which is now in excess of 10 million.
Citroën aims to thank its fans by offering them the opportunity to find out which of them is the most valued by the brand. The twist is that the link returns them directly to their own profile page proving that each fan is appreciated.
Citroën has topped the 10 million fan mark on Facebook, an achievement that once again reflects the close ties with its communities on social media including:
- The creation of a Facebook page dedicated to the New C3 with a day-to-day log of activities during the launch period.
- The first 100% mobile vehicle configurator on Facebook with the New C3.
These close ties are further strengthened by New C3 with the world’s first built-in dashcam, ConnectedCAM Citroën™. Citroën is encouraging its fans to use ConnectedCAM Citroën™ and to share their photos and videos on social media.
Today, Citroën has over 10 million global fans: a symbolic milestone underlining the brand’s strong momentum. Taiwan and Hong Kong recently joined the community, taking the number of Citroën Facebook pages worldwide to 79. The brand counts more than 13 million fans across all its social media channels worldwide.
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