The first Ducati Scrambler comes off the production line at Borgo Panigale

• The first Ducati Scrambler comes off the production line at Borgo Panigale
• Celebrations with plant employees to greet the new Ducati Scrambler brand bike
• The two stars of the Ducati Scrambler ad campaign selected from among Ducati employees

The legendary yellow container has returned to Ducati. Just six months have gone by since the Ducati Scrambler project was first presented to Ducati employees and the Borgo Panigale plant is now, once again, the focus of attention: this time to celebrate the start of production of the new bike, 40 years after the last Ducati Scrambler rolled off the line back in the ‘70s.

For Ducati, the Ducati Scrambler means the birth of a new brand, a new approach to the motorcycling world that looks beyond performance and technology to encompass freedom of expression, fun and shared positivity. 

To celebrate this new world and the arrival of the first bike, the area at the end of the Ducati Scrambler assembly line hosted the “Land of Joy”, with its green lawn, music, street food (provided by Foodly Street) and, naturally, the yellow container.

Celebrating the production launch of a new bike with employees is a consolidated tradition at Ducati: but with the Ducati Scrambler the event has an even deeper meaning as it fully reflects that “Land of Joy” spirit which characterises the new brand.

In addition to the team that followed its development, the technicians and the workers, the first bike off the line was also greeted by Claudio Domenicali, CEO of Ducati Motor Holding, together with Silvano Fini, Manager of the Borgo Panigale plant.

“This first bike is particularly meaningful to us”, commented Claudio Domenicali. “With its ‘Land of Joy’theme, the Ducati Scrambler brand will be bringing a breath of fresh air and fun to dealerships and willprovide a great product that combines modernity with heritage in a way never before seen in the motorcycleindustry, a fact that fills us with enormous satisfaction and pride”.

The start of Ducati Scrambler production was also the perfect occasion to release the names of the two winners of the competition announced last 9 June: its purpose was to find, within the company, two protagonists for the new advertising campaign, the new “Franco and Elvira”, the two Ducati employees who starred in the Ducati Scrambler ad campaign of the ’70s. The new faces will, then, be those of Stefano Rendina and Federica Forlani, chosen directly by the employees and destined to symbolise the freshness, originality and joy of this latest Ducati brand.

The Ducati Scrambler will be in UK dealerships in February in its Icon version.

New Limited Edition Beetle hits UK shores, but be very quick

• Just 100 Beetle GSR models will be offered in the UK, with 3,500 worldwide

For the first time, UK Volkswagen Beetle fans can order the legendary GSR model, some 40 years after the original Beetle GSR made its debut in the European market.

Unveiled earlier in 2013 at the Chicago Auto Show, the Beetle GSR has a unique design and powerful 210 PS turbocharged engine.  A real limited edition, just 3,500 of these cars will be made worldwide, and 100 of them are being offered to UK customers.  The GSR has a legendary predecessor, the ‘Yellow-Black Racer’ which was based on the Beetle 1303 S and made its debut 40 years ago [NB ‘GSR’ stands for ‘Gelb-Schwarze Renner’ in German, which means ‘Gold-Black Racer’].  Only 3,500 of the original model were produced as well.

Volkswagen has re-interpreted the concept of the 1970’s GSR for the modern era.  Just like the GSR from days gone by, the body of the new version is yellow.  The bonnet and the bootlid of the 1973 Beetle were painted in matt black, as were the bumpers, while black trim strips underneath the side windows and black/yellow side stripes above the door sills rounded off the look.  Now, yellow and black are the link between old and new – the bonnet and the bootlid of the new Beetle GSR are black once again, and this time so are the roof and the exterior mirror trims.  Black/yellow stripes with ‘GSR’ lettering ensure a unique silhouette above the side sills.  Yellow painted bumpers in new R-Line design and a larger than standard yellow and black rear spoiler complete the GSR look.  Unlike the older Beetle – and for those who prefer something a little more subtle – the new Beetle GSR can also be ordered in Platinum Grey and Black.

While the 1973 GSR came with 15-inch steel wheels with 175 size tyres, the latest model features 19-inch ‘Tornado’ alloy wheels with 235/40 tyres.  The black/yellow interior of the GSR from days gone by featured a leather sports steering wheel and sports seats.  Four decades later, customers demand more, and the GSR comes with R-Line racing seats (with fabric covers and contrasting yellow stitching), a high-grip leather sports steering wheel (also with contrasting yellow stitching) and a badge with the car’s special-edition number (1 to 3,500).  The car also boasts an R-Line dash pad, GSR gear stick, leather handbrake lever gaiter and black floor mats with contrasting yellow embroidery.

Forty years ago, the yellow/black Beetle needed just 50 PS to turn the world of compact cars on its head.  These days, it takes somewhat more than that to make headlines, and with its 2.0-litre turbocharged 210 PS engine the GSR needs just 7.3 seconds to accelerate to 62 mph.  It has a top speed of 142 mph, 280 Nm of torque from 1,700 rpm to 5,200 rpm, and is expected to return a combined fuel economy of 38.7 mpg with CO2 emissions of 169 g/km.  The new Beetle GSR can be ordered with either a six-speed manual or DSG gearbox.  The manual Beetle GSR costs £24,900 (OTR RRP) with a £1,500 premium for DSG.  The car is available to order now with first deliveries expected in September.

Customers who don’t manage to secure one of the UK’s 100 Beetle GSR models can still get their hands on a faster Beetle: all 2.0-litre TSI models factory ordered from 1 May come with the upgraded engine, offering 210 PS, rather than the previous model’s 200 PS.