The 2,000,000th Land Rover Defender goes on display before being auctioned off for charity.

• Bespoke Land Rover Defender 2,000,000 on public display for Series Land Rover and Defender heritage exhibition at Bonhams London on 15 and 16 December
• Exhibition to precede prestigious charity auction of the Defender 2,000,000 on 16 December
• All proceeds from the sale to be donated in their entirety to International Federation of Red Cross and Red Crescent Societies and Born Free Foundation

A two-day Series Land Rover and Defender heritage exhibition will be on display at Bonhams London from 15-16 December ahead of the prestigious charity auction of the Defender 2,000,000. The exhibition will celebrate 67 years of UK production and chart the Defender’s journey to becoming a global automotive icon.

Prospective bidders and the general public are invited to preview the Defender 2,000,000 throughout the specially curated exhibition, which celebrates almost seven decades of Land Rover production at the Solihull manufacturing facility in the UK.

With a ‘hall of fame’ depicting the Land Rover playing a supporting role to Hollywood heroes such as Steve McQueen and Daniel Craig in his role as James Bond 007 and Sir Winston Churchill and British nobility including Her Majesty The Queen, the exhibition will illustrate the journey of an icon that has travelled the world, playing a key role in expeditions and touching the lives of countless millions through Land Rover’s longstanding humanitarian and conservation work with partners such as the British Red Cross and the Born Free Foundation.

Visitors will be encouraged to share their Defender stories and journeys with a wall dedicated to capturing the moment that Land Rover made an impact on their lives. 

Roger Crathorne will be on hand to talk to visitors during the exhibition. Roger is known simply as ‘Mr Land Rover’ to Royalty, VIP customers and global explorers worldwide. With more than 50 years’ service with Land Rover, Roger’s vast knowledge of the company, experience of driving the product in the world’s most inhospitable regions and passion for the brand is invaluable.    

Roger Crathorne comments: “The Series Land Rover and Defender have played a huge role in the lives of people all over the world for almost 70 years and to be able to offer it a fitting send off as it nears the end of production is an honour for me. Through the creation of the exhibition we have really got under the skin of just what has made Defender such a loved vehicle.  We hope that the exhibition really brings to life the richness of the vehicle’s heritage and why it has had such longevity.”

The exhibition will precede a prestigious charity auction where collectors and Defender fans will be given the opportunity to own the Defender 2,000,000, a unique piece of Land Rover history. Reflecting Defender’s heritage, all proceeds will be donated in their entirety to Land Rover’s humanitarian and conservation partners – the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation.

The Defender 2,000,000 is a one-of-a-kind vehicle that was assembled over ten days earlier this year by 33 Land Rover brand ambassadors and enthusiasts including adventurer Bear Grylls and British entrepreneur Theo Paphitis. Representatives from the IFRC and Born Free also made the journey to Solihull to fit their part to the vehicle, including actress and founder of the Born Free Foundation Virginia McKenna OBE.

Interested visitors and bidders can drop into the exhibition at Bonhams on New Bond Street, London free of charge any time from 09:00hrs to 17:00hrs on Tuesday 15 December and from  09:00hrs on Wednesday 16 December with the auction starting at 18:00hrs.

Land Rover to have a hguedisplay of pre production, full series & latest Defenders at the Goodwood Revival.

• Celebration of 67 years of Land Rover Series/Defender production at Goodwood Revival, 11^th to 13^th September

• Land Rover stand to chart the birth of the legendary Series I and its progress to the ultimate Defender of today

• Daily parade of more than 50 pre-1966 Land Rovers

• Bonhams to show The Defender 2,000,000 ahead of its auction for charity in December

Land Rover’s celebration of 67 years of Series Land Rover and Defender production will continue with a not-to-be-missed spectacle at this year’s Goodwood Revival taking place from the 11 – 13 September 2015.

The engineering bloodline that links the original Land Rover Series One with the 21^st century Defender will be celebrated in a special presentation and displays at this year’s Goodwood Revival. 

The Land Rover stand will capture the birth of the legendary vehicle and its progress through the past seven decades as a model that has constantly defined the concept of “go-anywhere” all-wheel drive engineering. 

Faithful to the retro spirit of the meeting, Land Rover will be recreating key elements from the development of the original Series I, which made its UK public debut at the 1948 Earls Court Motor Show, including drawing board plans and an early pre-production chassis. 

A Series I model will be shown tilted at 45 degrees, demonstrating the unprecedented capabilities it brought to the market, and the team manning the display will be dressed in replica engineering smocks worn by the 1940’s production workers.

The culmination of the presentation is the latest Defender Autobiography, a model that brings together the robust qualities of the original with bespoke and contemporary design features.    

Land Rover owners will be taking part in a daily parade of more than 50 pre-1966 Series models, including many special conversions body styles and will be on static display on Lavant Bank for the rest of the event. One highlight includes; the bright yellow 1950 Series I Bertam Mills Circus vehicle.

This fascinating Land Rover was built by Bertam Mills Circus in the late 1950s. It was designed to give the impression that the circus elephant, named Kam, was driving the car.

In addition, 11 of the owners of pre-production Land Rovers have confirmed that they are to participate in the celebration weekend. The vehicles, which all descend from the famous pre-production vehicle number one, ‘HUE 166’ are believed to be the largest number of pre-production vehicles ever seen in motion.

The sheer breadth of Land Rover vehicles, and conversions will span fire tenders, military conversions, prototypes, recovery vehicles, ambulances, Tickford conversions, mobile welders and even a tracked Cuthbertson 88" to make for an incredible spectacle.

Jeremy Hicks, Jaguar Land Rover UK Managing Director said: “To see such a brilliant coming together of so many significant Land Rovers in one place at Goodwood Revival is not to be missed. The Parade will demonstrate the sheer enthusiasm for the marque and will provide owners and visitors the perfect opportunity to celebrate this iconic vehicle.”

The Bonhams’ stand at the revival meeting will be showcasing Defender 2,000,000, a unique version that has been specially built as a tribute to the model’s production heritage and its two million production landmark at Solihull. 

The vehicle will be offered for sale at a charity auction hosted by Bonhams in London on 16 December, with the money raised going to support Land Rover’s humanitarian and conservation partners, the International Federation of Red Cross and Red Crescent Societies and the Born Free Foundation.

BREAKING NEWS - Land Rover announces that Defender production to stop in 2015

Jaguar Land Rover (JLR) has said it will stop production of its Defender model in 2015 because it will not meet new European laws on fuel emissions.

The last of the 4x4 models will roll off the production line at its plant in Solihull in the West Midlands in December 2015, it confirmed.

The model had evolved over 67 years of production but it could not be adapted to meet new emissions rules, JLR said.

It said no jobs would be lost and it was working on a replacement model.

The first model in the style of the Defender was introduced in 1948 and was modelled on a World War II Jeep.

It was not given the Defender name until the early 1990s, shortly after the launch of the Land Rover Discovery.

More than two million have been sold since the car first appeared, JLR said.

The firm said the decision to cease production was "mainly legislation based."

'Workhorses with style'

Plans by the European Council and Parliament to bring in stricter measures for new car emissions by 2020 meant there were "certain conditions the Defender just won't meet," the company said.

It said a replacement model for the Defender was being developed to be launched in 2016.

The Defender is very much a part of Land Rover's heritage but it does need to change.

Making the vehicle is pretty labour intensive and it is also not as mainstream as other Land Rover models.

The new Range Rover Sport, for instance, while still being an off-road vehicle is designed for a completely different and much more lucrative market.


The Defender has for a long time been the workhorse of the farmer, but these days Land Rover and Range Rover models are anything but.

Yes farmers still buy them, but desirability has propelled the brands into the premium market, somewhere the current Defender model just does not seem to fit anymore.

JLR's head of products, John Edwards, said the new model would be "instantly recognised" by people who drive the current vehicle but it "won't necessarily be cheap".

Editor of Auto Express magazine, Steve Fowler, said the Defender had taken on "iconic status" after being driven by members of the Royal Family and being featured in the latest James Bond film, Skyfall.

He said: "It's a very important market for Land Rover, one of its three pillars with the Range Rover and the Discovery.

"As we experienced with another iconic car, the Mini, it had a bit of a sabbatical before coming back and that's what I fully expect to happen with the Defender."

Frank King, from the Land Rover owners' club in Cannock, Staffordshire, said it was "disappointing news."

He said: "The silhouette still looks the same as it did 67 years ago, although its been upgraded and had new engines and whatever. It's a real shame to see it go."

Peter PlisnerBBC Midlands transport correspondent


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