The All-New DS 7 Crossback is going on a UK Tour before it is available for uk Sales.

• For the DS brand, 2017 is a year of far-reaching transformation - the first-half of which saw product developments with the reveal of the first of the brand’s next-generation models – the DS 7 CROSSBACK - followed by themed Limited Edition DS 3 and DS 4 CROSSBACK
• The DS brand is progressing with its commitment to develop high-end, exclusive cars that are emblems of innovation combining the excellence of French know-how.
• The strategy is supplemented by the implementation of a dedicated DS network and the digitisation of showrooms. Some 40 DS Stores and DS Salons are currently under construction and that number rises to around 70 going forward.
• Other key developments include the roll-out of the DS customer experience programme - Only You - which involves far-reaching high-end customer experiences and services.

Arnaud Leclerc, DS brand development director UK, commented: "In the first-half of 2017, DS Automobiles continued with its construction, reinforced its basis as a premium brand and unveiled the first of its next generation products with DS 7 CROSSBACK, the SUV by DS, and supplemented by a range of themed limited edition models with the DS 3 Ines de la Fressange and DS 4 CROSSBACK Moondust.

“The brand’s network of DS Stores and DS Salons has also made progress with the planning, development and construction of a network of advanced showroom and service centres with multi-channel distribution, a recruitment programme and training plans for DS Expert Advisors. Also DS is soon to start its DS customer experience programme - Only You - aimed at forging a unique and personalised relationship with each one of our customers.

“From this far-reaching transformation is born the development of an exclusive, high-end French brand, out to win over new customers with a customer experience and the opportunity to drive desirable cars that combine advanced technological features within a charismatic design."

DS BRAND CULTIVATES THE EXCLUSIVENESS AND RARITY OF ITS MODELS

In the premium car market, the DS 3 / DS 3 CABRIO remains the timeless, stylish and chic Parisian vehicle, supplemented by the equally distinctive DS 4 hatchback, DS 4 CROSSBACK and DS 5 executive hatchback.

To cultivate the exclusiveness and rarity of these models in their current collection and meet the needs of customers looking to express themselves personally, DS has launched themed limited edition models:

• DS 3 Ines de la Fressange Limited Edition is an exclusive and distinctive hatchback, strong on refinement and character. It combines the referencing of an automotive icon applauded for its inimitable styling and personalisation offer with a key figure in stylish Parisian fashion – Ines was the original face of Chanel.
• DS 4 CROSSBACK Moondust Limited Edition was also launched in March, has an original personality discernible from the very first glance. It stands out from the crowd with its matt Platinum Grey paint finish. Supplemented with a high-end interior, featuring black grained leather.
• DS 3 Connected Chic is a new trim level and has the alliance of elegance and connectivity. Incorporating the most popular styling and technology features, like 17 inch alloy wheels, LED front fog lights, Black Contrast Pack (bi-tone paint including black roof / door mirror paint finish), Basalt Black cloth upholstery, satellite navigation, Mirror Screen with Mirror Link® and Apple CarPlayTM, alarm and automatic air conditioning.
• This quest for exclusiveness is also expressed in the enthusiasm for sportier-looking models and this is available range-wide with the DS Performance Line. This refined and dynamic trim level is available on DS 3, DS 3 CABRIO, DS 4 and DS5, and accounts for nearly 10% of the range sales of these models.

NOW ON TOUR IN THE UK AHEAD OF ITS ARRIVAL IN 2018, DS 7 CROSSBACK IS ON SHOW

DS 7 CROSSBACK was revealed on 28 February and made its world debut on 7 March at the Geneva International Motor Show. In May, a right-hand-drive one-off pre-production version embarked on a UK tour, displayed at DS sponsored events, at DS Stores and DS Salons and at DS network arranged locations, to bring about a wider awareness and one-to-one engagement with our first of the next generation car range, ahead of its arrival in DS showrooms in 2018.

The new SUV from DS is an embodiment of innovative savoir-faire (know-how) from Paris and the interest created by the involvement of the forthcoming DS 7 CROSSBACK was greatly enhanced by the inauguration of the new French president, Emmanuel Macron on 14 May. This is because the French Republic chose DS 7 CROSSBACK for the investiture ceremony. The event stands as a strong official debut for the new model, giving the world the chance to see the French president in an ultra-exclusive DS 7 CROSSBACK bespoke Presidential version. The Presidential model boasts an open roof, a black Art Leather interior and unique personalisation touches created by Atelier Maury, a world-renowned gilder. These special features add to the car's high-tech equipment and demonstrate the excellence of innovative know how from Paris.

FUTURE PLANNED DS 7 CROSSBACK UK TOUR DATES (subject to change):

• DS Automobiles Sponsored ‘Dinner-in-the-Sky’ London, Chelsea - 19th to 30th July
• BBC Countryfile Live event, Blenhiem Palace – 3rd to 6th August
• DS Salon Ipswich, John Grose – 10th to 12th August
• Intu Metrocentre, Gateshead – 16th to 19th August
• DS Automobiles Sponsored ‘Dinner-in-the-Sky’ - Newcastle - 24th to 29th August
• DS Store, Chatsworth – 31st August to 3rd September
• DS Automobiles Sponsored ‘Dinner-in-the-Sky’, Bristol - 7th to 8th September
• DS Automobiles Sponsored ‘Dinner-in-the-Sky’, Southampton - 21st to 24th September

EVOLVING DS NETWORK DEVELOPMENT AND SHOWROOM DIGITISATION

The DS network is rapidly evolving, with the first DS Urban Store opened at Westfield, Shepherds Bush in 2016 and the first DS Store unveiled in Manchester at the beginning of July, with plans for some 40 more by the year end, with a projected total of around 70 going forward. These will include DS Stores and DS Salons.

DS Stores are equipped with DS Virtual Vision to bring customers an industry-leading original experience that takes them on a high-quality immersive 3D journey through the whole DS vehicle collection. Equipped with a virtual-reality headset, visitors can configure their choice of models across DS the range – DS 3, DS 3CABRIO, DS 4 hatchback, DS 4 CROSSBACK, DS 5 executive hatchback, as well as the forthcoming DS 7 CROSSBACK and Limited Edition La Première model (available to order until 31st December 2017) - presented in life-size scale, by using all the personalisation possibilities, both with the interior and exterior. Visitors get to discover the models in a dynamic, interactive and captivating manner, and will no doubt enjoy finding themselves at Place de la Concorde in Paris alongside the DS of their choice.

There are three types of retail outlets for DS;

• DS Store (Over 250m²): this DS retail outlet offers the entire DS brand experience. It is a luxury boutique dedicated to the automotive industry with a unique atmosphere (colour scheme, furniture specially designed for DS, lighting effects, rooms scented with a DS essence fragrance, mood music, etc.). Its showroom has a capacity for exhibiting at least six vehicles. It is made up of a customer car park, a waiting room, a boutique selling accessories and merchandise, and a special after-sales reception.
• DS Salon (Over 125m²): this is a space dedicated to the DS brand. It has a distinct design identity inside (flooring, walls, ceiling, logo, sales desk, customer reception, and Lifestyle boutique) and outside (totem). At least three DS models are exhibited in a DS Salon.
• DS Urban Store: this new DS boutique concept with a focus on digital technology offers a retail outlet, a brand experience, and immersion in the DS world. Designed to blend well into an upmarket urban district with a high rate of passing trade, the store can be located at street level or nestled within a shopping centre.

The DS brand is also taking things further by moving into e-commerce with online reservations for DS 7 CROSSBACK La Première - a unique and exclusive Limited Edition launch model available to order in 2017. For those looking to be the first to get behind the wheel of DS 7 CROSSBACK, an internet connection and a few clicks on a dedicated online site: https://reservationlapremierefinance.ds7crossback.co.uk/ which allows clients to configure the precise chosen specification and even make payment adjustments to personalise their preferred repayment terms.

DS IS SOON TO BEGIN RECRUITING AND TRAINING DS EXPERT ADVISORS AND IMPLEMENTING THE ‘ONLY YOU’ UNIQUE AND PERSONALISED CUSTOMER EXPERIENCE PROGRAMME

Proposing exceptional products and rolling out multi-channel distribution by expanding the DS network and digitising showrooms is today being accompanied by a plan to recruit and train DS Expert Advisors. This development is also accompanied by new services as part of the ‘Only You – the DS Experience’ programme where DS customers can benefit from a distinctive, refined and avant-garde customer experience.

A pillar of the Brand's strategy, the Only You programme of exclusive services and privileges addresses all DS customers, whether having bought a DS model or a DS service for their mobility. Several initiatives are soon to be implemented in the UK in the forthcoming months that include DS Assistance, Club DS Privilege, DS at your Service, MyDS, and others, like DS Rent, which provides motorists with the chance to enjoy an adventure in a DS for several hours or days and thereby get to know and appreciate the models in the DS collection.

Proposing exceptional products, developing multi-channel distribution and implementing a unique and personalised customer experience are the three strategic pillars underpinning the construction and transformation of the DS brand. This far-reaching transformation will continue to accelerate development in the second-half of 2017, in readiness for the exciting events scheduled for 2018.

DS Automobiles moves into the second half of the year with some decent offers.

• DS Automobiles announces attractive offers - ideal for those purchasing a brand new 67-plate car in September.
• Prices range from £199/month for the new model DS3 Connected Chic and include attractive offers on the latest collection of Limited Edition models and range-topping DS5 with generous dealer contributions.
• These offers close at the end of September.

DS Automobiles announces a selection of attractive consumer offers across its model range, aimed at customers who are in the market for a car with a certain panache and style, with premium positioning, offering good value and French flair. 

With the new 67-plate September timing in mind, the marque’s latest campaign offers includes the new DS 3 Connected Chic trim level, and Limited Edition: DS 3 Inès de la Fressange, DS 4 CROSSBACK Terre Rouge and DS 4 CROSSBACK Moondust.

DS 3 is an elegant car with broad appeal from its Parisian chic personality and the perfect choice for individuals who appreciate personalisation. 

The new DS 3 Connected Chic model incorporates further attractive features, with 17 inch black diamond-cut ‘Aphrodite’ alloy wheels, LED front fog lights, Black Contrast Pack (bi-tone paint including black roof and door mirror paint finish), Basalt Black cloth upholstery, dark tinted windows, satellite navigation, Mirror Screen with Mirror Link® and Apple CarPlayTM, alarm and automatic air conditioning. 

DS 3 Connected Chic is available from £199/month over 36 months and includes a £700 manufacturer’s deposit contribution*, three-year warranty and DS roadside assistance.

For those who desire a sportier appearance with optimised efficiency, DS 3 Performance Line is a perfect choice, while those with more enthusiastic drives in mind can look to the capable DS 3 Performance model. The DS 3 Performance Line trim level features coloured stitching influenced by the colours of DS Performance – the motor sport & racing department of DS, on the leather sports steering wheel and seats, Performance Line badging, and is available from £239/month over 36 months with a £1,600 manufacturer’s deposit contribution*. DS 3 Performance models are available from £389/month over 36 months with a £1,000 manufacturer’s deposit contribution*.

Staying true to the promise of delivering authentic Limited Edition models that go further to express the DS brand’s avant-garde spirit and French heritage, DS 3 Inès de la Fressange is an exclusive model with only 200 of the distinctive models being made available in the UK. The Limited Edition model features an Ink Blue paint finish with Opal White roof and complemented on inside with sumptuous Granite Blue leather upholstery and equipped with DS LED Vision – exquisite looking Xenon headlights. DS 3 Inès de la Fressange Limited Edition is available from £269/month, over 36 months with a £1,600 manufacturer’s deposit contribution*.

DS 4 CROSSBACK is the brand’s adventurer model, aiming to strike the perfect balance between performance and elegance. The Limited Edition Moondust and Terre Rouge enhance the model’s versatility, offering a unique version for anyone who wishes to express their personality. The DS 4 CROSSBACK Moondust features a striking matt paint finish to its Platinum Grey bodywork, with DS LED Vision, touchscreen technology and luxurious Basalt Black grained leather interior trim. The Limited Edition model with PureTech 130 petrol engine is available from £395/month over 36 months and comes with a £2,800 manufacturer’s deposit contribution*.

Developed with dynamic looks and offering a refined driving experience, the DS 5 Performance Line adds sports styling to technical excellence, with serene levels of comfort and refinement. The model comes with an intuitive touchscreen, DS LED Vision technology. DS 5 Performance Line with the BlueHDi 150 Diesel engine and 6-speed manual transmission is available from £445/month over 36 months with a £2,950 manufacturer’s deposit contribution*.

For more information on DS Automobiles, visit the DS Website http://www.dsautomobiles.co.uk/home

*Terms and conditions apply

Images of forthcoming 67-plate DS cars, referencing the models mentioned above are available to use with this communication.

New DS store, The biggest in the North West opens in Manchester, in time for the new DS 7.

• Stylish new DS Store opens in Manchester as the largest dedicated DS store in the North West
• Opening on Tuesday, 4 July, buyers are helped by a unique combination of virtual and physical assets
• Designed to provide a premium customer experience
• DS 7 CROSSBACK, the all-new SUV from DS, is exclusively being displayed during the new DS Store’s opening week and yet remains available through DS Virtual Vision in 3D

The new DS Store brings a taste of Paris to Manchester and opens on 4 July. Located on a new site on Windsor Street (off Albion Way), it has been conceived from the floor up to represent premium French car brand DS Automobiles. Due to the latest technology, DS Store Manchester will give new and used car buyers a special environment to explore, experience, specify and purchase their next DS.

As an all-new building, DS Store Manchester will be the largest dedicated DS retail space in the North West of England. The 268m2 showroom can accommodate a display of six DS cars. 

These will be positioned around a DS lounge area where customers can be comfortably seated on bespoke leather furniture in air conditioned surroundings, lightly scented by the exclusive DS ambience-scent via a special diffuser.

As well as displaying a compilation of beautifully crafted items from collectors’ models to leather bags, DS Store will bring together an exclusive array of physical and virtual assets. The result will enable customers to try before they buy in a stylish and chic environment that is nonetheless a warm and welcoming atmosphere.

Jason Chick, General Manager for DS Store Manchester, explains: “The new DS Store Manchester has a very different feel to a traditional car showroom, being very obviously premium and spacious while providing customers with a feeling of well-being while within the DS experience that is so much more intimate and engaging for them while with us.

Architect Mike Strain from Scaramanga Design has spent two years working on the project. He says: “This showroom concept is unlike anything I’ve worked on before. Everything from the floor tiles to the wall cladding has been carefully chosen to exude quality. We’ve even worked on lighting that picks out specific design features of the cars on display.”

DS Automobiles UK Marketing Director, Mark Blundell adds: “We’ve used intuitive technology such as DS Virtual Vision to be at the forefront of new ways for our customers to specify, experience and buy a new car in order to make their lives easier and better informed. 

DS Store Manchester has been finished with great attention-to-detail. The result has the French savoir-faire we’re renowned for and most importantly, we’ve created an appealing environment for our customers to immerse themselves with the DS brand.”

Specially trained DS advisers will help visitors to DS Store Manchester to immerse themselves in DS Automobiles. An area dedicated to a comprehensive collection of sample materials lets visitors touch, feel, see and even smell the luxury in a DS. 

Slipping on the DS Virtual Vision headset will enable them to be fully interactive with their chosen selection of DS models using high-definition state-of-the-art 3D technology. 

They can personalise trim levels, interior materials, exterior colours and wheel designs as they build ‘their’ ideal DS. They can then explore the full-size ‘virtual’ car as if the real thing is in front of them, able to look around and inside it as if virtually in front of them.

As with all DS retail centres, DS Store Manchester has been designed in line with the brand’s ONLY YOU promise. It means customers in the North West will be among the first in the world to enjoy the unique DS ownership experience. 

For new owners, this could well start in DS Store Manchester’s bespoke handover area. “The new-car handover is a small example of this attention-to-detail, but nonetheless a very important one,” says Mark Blundell. 

“The new DS Store Manchester demonstrates perfectly how we are looking to bring high-class values to the customer buying and servicing experience as we look to establish DS as a premium automotive brand.”

Arnaud Leclerc, UK DS Brand Development Director, explained, ‘DS is bold and daring yet the brand also seeks to keep in touch with prospective clients through a human touch. 

DS 7 CROSSBACK, our new SUV from DS, is on display as we open the doors to DS Store Manchester and yet continually remains available for customers to see through DS Virtual Vision, as it can illustrate all possible versions available to sample and is a great chance to enter the DS brand world, with hi-quality 3D as an experience the closest to reality.’

DS Store Manchester is newly located at Windsor Street (Off Albion Way), Salford, Manchester, M5 4DG and calls can be made to 0161 636 7472 or more details found at its website: DS Store Manchester

DS Automobiles is launching DS 4 Crossback Terre Rouge Limited Edition, you'll need to be quick though because just 17 will be available to buy in the UK

DS Automobiles is launching DS 4 Crossback Terre Rouge Limited Edition, you will need to be quick though because just 17 models will be available to buy in the UK from 1 November 2016. 

DS 4 Crossback Terre Rouge comes in an all-new matt Tourmaline Orange body paint inspired by the latest Parisian fashion trends, while also featuring cutting-edge technology such as Mirror Screen and DS LED Vision.

On sale in the UK from 1 November 2016, DS 4 Crossback Terre Rouge is a highly specified Limited Edition with a fashion inspired body colour, matt Tourmaline Orange, cutting-edge technological features and BlueHDi 180 diesel engine. 

DS 4 Crossback Terre Rouge showcases the style, technology and attention to detail typical of the DS brand and with only 17 models available to buy in the UK you will need to be quick.

DS 4 CROSSBACK TERRE ROUGE: A UNIQUE COMBINATION OF FEATURES

DS 4 Crossback Terre Rouge is a dynamic and refined alternative to classic hatchbacks. With its driving position elevated by 30mm, wheel arch embellishers, roof bars and panoramic windscreen, this limited edition model perfectly embodies the spirit of avant-garde.

The car’s design is highlighted by the unique and highly resistant matt Tourmaline Orange body colour, exclusive to DS Automobiles, while the adventurous personality is complimented by the 18-inch gloss black alloy wheels and tinted rear windows. DS 4 Crossback Terre Rouge is equipped with front parking sensors, blind spot monitoring system and aluminium sports pedals.

DS 4 CROSSBACK TERRE ROUGE: A HIGH-TECH EXPERIENCE

A DS model to the core, the new Limited Edition features an extensive line-up of technological equipment. With Mirror Screen technology comprising Apple CarPlay™ and MirrorLink®, drivers can access their smartphones through 7-inch colour touchscreen. The headlights incorporate DS LED Vision technology for a clearer view of the road with light beam intensity increased by 51%. The reversing camera, keyless entry and lane departure warning system add ease to the driving experience. 

The DS 4 Crossback Terre Rouge Limited Edition is available with the BlueHDi 180 S&S EAT6 auto engine and priced at £30,045 OTR.

SPECIAL FEATURES

Exterior	Exclusive Matt Tourmaline Orange paint 18-inch gloss black ‘Brisbane’ alloy wheels
Interior	Black Basalt leather upholstery
Equipment	Front parking sensors Blind spot monitoring system Reverse-dipping door mirrors Aluminium sports pedals

DS 4 IN BRIEF

• One model, two body styles: DS 4, a dynamic and refined hatchback, and DS 4 Crossback, an all-new body style with a stylish adventurer look and raised height
• Launched in Europe in November 2015
• Produced at Mulhouse, France
• Crossback models account for one-third of total DS 4 sales

The new DS 4 and DS Crossback are on sale now in the United Kingdom, updated, upgraded and better looking.

Officially ‘on sale’ in the UK from the start of this month (November 2015), New DS 4 and DS 4 Crossback represent an exciting new chapter in the DS Automobiles story. 

With two distinct body styles and a new front end, both versions offer design that embodies the spirit of  avant-garde, plus more advanced technology and refinement in every detail.   

Following a global public premiere at the Frankfurt Motor Show in September, New DS 4 and DS 4 Crossback are now ‘on sale’ in the UK.

Sporting signature DS Automobiles design features, such as the ‘DS Wings’ front end, new DS branding, new personalisation options, new trim levels and the latest Euro 6 engines, New DS 4 and DS 4 Crossback offer more choice for customers to adapt their car to suit their personality and lifestyle.

New DS 4 also gains a major new feature as the first DS – and the first vehicle in the PSA Group – to offerApple CarPlay™.

New DS 4 and DS 4 Crossback are offered with six refined and efficient engines in total, including the award-winning 3-cylinder turbo petrol PureTech 130. 

A new high-performance THP 210 petrol engine is exclusively available in New DS 4 (excludes Crossback). Three efficient Euro 6 BlueHDi diesel engines are also specified, including a BlueHDi 180 with up to 50Nm more torque than its main competitors.

New DS 4 is priced from £19,495 MRRP OTR. The New DS 4 Crossback range starts at £21,745.

Pricing for New DS 4 detailed below:

	ENGINE	CO2 (g/km)	MRR OTR PRICE
Elegance	PureTech 130 S&S 6-speed manual	119	£19,495
	BlueHDi 120 S&S 6-speed manual	100	£21,245
	BlueHDi 120 S&S EAT6 auto	102	£22,445
	BlueHDi 150 S&S 6-speed manual	100	£22,245
Prestige	PureTech 130 S&S 6-speed manual	120	£20,745
	THP 165 S&S EAT6 auto	130	£22,445
	THP 210 S&S 6-speed manual	138	£22,995
	BlueHDi 120 S&S 6-speed manual	103	£22,495
	BlueHDi 120 S&S EAT6 auto	108	£23,695
	BlueHDi 150 S&S 6-speed manual	103	£23,495
	BlueHDi 180 S&S EAT6 auto	115	£25,495

Pricing for New DS 4 Crossback:

	ENGINE	CO2 (g/km)	MRR OTR PRICE
Crossback	PureTech 130 S&S 6-speed manual	120	£21,745
	BlueHDi 120 S&S 6-speed manual	103	£23,495
	BlueHDi 120 S&S EAT6 auto	108	£24,695
	BlueHDi 180 S&S EAT6 auto	115	£26,495

Full technical and equipment specification details are provided with this press release. 

Having sold more than 115,000 examples worldwide since its launch in 2011, DS 4 is gaining new impetus with the arrival of two complementary versions: New DS 4 is a dynamic and elegant hatchback for customers seeking sleek styling and driving pleasure, whilst the New DS 4 Crossback – a new version in the range – is a car with ‘go-anywhere’ looks and a higher driving position.

With this twofold offering, DS Automobiles is addressing the expectations of customers in the premium compact vehicle segment, which has seen some important changes in recent years. Crossover vehicles now make up 30% of the premium compact hatchback market.

"DS embodies the spirit of avant-garde. In the case of New DS 4, the brand's spirit is expressed through an offering made up of two body styles: a new premium hatchback and an unprecedented new offer: DS 4 Crossback, with elegant go-anywhere style. 

With such complementary vehicles, the DS brand is clearly stating its ambition, and its ability, to meet customer expectations." – Yves Bonnefont, CEO, DS Automobiles.

With its flowing lines, touches of chrome and high-performance engines, New DS 4 has all the qualities of a premium hatchback. Personalisation and greater customer choice is provided by the two-tone roof/body colour option, which is new to this segment. 

With its luxurious, refined and even more customisable interior, New DS 4 will represent a unique offering in the premium compact segment.   

New DS 4 Crossback is an eminently versatile car. Its go-anywhere stance is reflected in its higher ride height and its large black wheels, as well as its wheel arch trims and roof bars, amongst other additional features.

New DS 4 and DS 4 Crossback perfectly embody the character of all DS vehicles. 

Their strong identity is underlined by a new front end – proudly sporting the ‘DS Wings’ grille design – plus new DS LED Vision headlamps, the latest technology with advanced connectivity including Apple CarPlay™ and high-performance engines with CO₂ emissions of between 100g/km and 138g/km. 

Refined features include door panels upholstered in Nappa leather and semi-aniline leather upholstery with the signature ‘watch strap’ design that is exclusive to DS Automobiles.

ONE MODEL, TWO BODY STYLES

DS 4 has always been unique, and remains so today, now with two distinct, yet complementary versions. New DS 4 is a dynamic and refined premium hatchback and New DS 4 Crossback takes the form of a stylish adventurer thanks to its 30mm higher ride height, specific features and styling.

New DS 4 features a unique body design. With its new, more powerful stance, this latest version meets all the expectations of a premium hatchback, complete with the promise of performance for the driver. 

A key characteristic of today’s DS models is personalisation. Initiated on DS 3 in 2010, New DS 4 introduces a two-tone offering with a choice of four colours for the roof and rear spoiler, the door mirrors and hub caps. 

The optional Perla Nera Black, Whisper Purple, Virtual Blue or Tourmaline Orange finish on the roof mean that up to 38 colour combinations are possible. There are nine body colours, including three new colours: Tourmaline Orange, Artense Grey and Platinum Grey. 

This ‘bi-tone’ option is unique in the premium compact segment and allows customers to adapt their car to their personality and lifestyle. 

The New DS 4 Crossback is aimed at customers looking for 'urban and extra-urban adventure’. Versatile in concept and design, this new vehicle displays strong styling features including wheel arch trims, a differentiated front end and rear spoiler all finished in black, and grey roof bars. 

Its status is further underlined by its black door mirrors, door sills and carpet mats and a ride height that is 30mm higher than the hatchback version. 

This car offers an alternative to conventional hatchbacks in this segment.

AVANT-GARDE DESIGN

"A DS is identified first and foremost through its body style, unique proportions with a strong personality. Our choice for DS 4? A wide road-hugging body style for the New DS 4 hatchback version and an elegant go-anywhere style for DS 4 Crossback. 

With these two distinct vehicles, we are remaining true to our ambition: to deliver a new and exciting experience." – Thierry Metroz, Design Director, DS Automobiles.

Introduced on New DS 5, the signature DS front end can now be seen on New DS 4. It was directly inspired by the prestigious Numéro 9 concept car, which gave birth to the overall product and style strategy of DS.

It consists of:

• A vertical grille with the DS monogramme and the ‘DS Wings’ signature in a nod to the original DS.
• New DS LED Vision headlamps, as with DS 3 and New DS 5. The headlamps combine three LED modules with a Xenon directional module and new LED scrolling directional indicators. These headlamps are key to the identity of the front end and deliver a crisp, powerful light beam. In total there are 84 LEDs at the front of the car.
• Black trim on the New DS 4 Crossback and body-coloured trim with chrome inserts on the New DS 4 hatchback enables easy visual differentiation between the two vehicles.

Viewed from the side, both versions feature a chrome ‘belt’ running around the dark-tinted side windows with a tautly drawn roofline ending in a spoiler. The compact, muscular rear styling maintains its refined, distinctive design.

Another key feature for the identity of New DS 4 is the panoramic windscreen. The windscreen offers upward vision of 45° for greater visibility. Both the driver and front passenger have individual rigid blinds and folding sun shields.

A HIGH-TECH PRODUCT

"New DS 4 and DS 4 Crossback bring together the best in DS technology. The result: two new DS vehicles with a very strong personality and an incomparable level of equipment and finishing – generally reserved for the next segment up – efficient engines that set absolute standards in terms of performance and fuel efficiency, and modern connectivity features. 

While the Crossback body style is sure to inspire surprise and enthusiasm, the New DS 4 hatchback is a real alternative to conventional premium vehicles." –Eric Apode, Vice President Products & Business Development, DS Automobiles.  

New DS 4 gains a major new feature as the first DS, and the first vehicle in the PSA Group, to offer Apple CarPlay™ compatibility with the most recent iPhones.

With its new 7-inch colour touch screen and latest innovations from the PSA Group in the field of MMIs (man-machine interfaces), New DS 4 delivers a high-tech driving experience. 

This new-generation screen provides easy access to all vehicle functions, from navigation to music, and has the added benefit of requiring 12 fewer buttons on the centre console. It is also designed to include new Mirror Link® technology, a function that duplicates Android or iOS smartphone content to the in-car screen.

Like all the vehicles in the DS range, New DS 4 and DS 4 Crossback will be available with DS Connect Box, which includes:

• SOS & Assistance pack: a ground-breaking automatic call system used to locate the vehicle and obtain assistance in the event of an emergency or breakdown;
• Monitoring pack:a virtual maintenance manual with automatic mileage monitoring, notification of upcoming service operations and eco-driving tips based on technical information provided by the car;
• Mapping pack:locates the vehicle and sends an e-mail if the vehicle enters or leaves a given geographical area;
• Tracking pack: provides the police with the vehicle’s geographical position in the event of theft.

The high-tech approach reflected in these new connected services (Mirror Link® and Apple CarPlay™) is also visible in other functions available on New DS 4. A reversing camera and keyless entry and start are now available, alongside blind spot monitoring for greater convenience and safety.

New DS 4 is launched in the UK with six engines emitting between 100 and138g/km of CO₂. One PureTech, two THP and three BlueHDi power units are available. 

New DS 4 Crossback launches with a choice of three engines: one petrol (PureTech 130 S&S 6-speed manual) and two diesels (a BlueHDi 120 S&S, with either a 6-speed manual or an EAT6 auto transmission, and a BlueHDi 180 S&S with the new EAT6 auto transmission). Overall, engine outputs range from 120hp to 210hp, with torque of between 230Nm and 400Nm. 

Fuel consumption is also significantly reduced. Ranging from 74.3 to 47.9mpg (combined), New DS 4 and DS 4 Crossback are competitive with the best in their segment.

PETROL ENGINES

PureTech 130 S&S 6-speed manual

A member of the PureTech engine family – which was awarded an International Engine of the Year prize earlier this year – this turbocharged PureTech 130 S&S version in New DS 4 has an output of 96kW at 5,500 rpm, an increase of 9% over its predecessor, the VTi 120. 

Maximum torque is 230Nm, an increase of 44% compared with the VTi 120. Maximum torque is now available from 1,750rpm instead of 4,250rpm. At the same time, the PureTech 130 S&S 6-speed manual cuts both fuel consumption and CO₂ emissions by 21%. 

As a result, New DS 4 and DS 4 Crossback equipped with the PureTech 130 S&S engine deliver economy of 55.4mpg with CO₂ emissions of 119g/km with 17-inch wheels.

THP 165 S&S EAT6

Paired to the new 6-speed EAT6 automatic gearbox, bringing faster gear changes, greater driveability and reduced internal friction, New DS 4 THP 165 S&S is an impressive performer, with fuel consumption of 50.4mpg marking a 29% improvement on the THP 160. CO₂ emissions are 130g/km, with 240Nm of torque. 

With maximum injection pressure of 200bar and Stop&Start technology with a reinforced starter, this engine has maximum output of 121kW at 6,000rpm. Maximum torque of 240Nm is available from 1,400rpm and remains constant to 4,000rpm, for remarkable driveability at both low and high revs.

THP 210 S&S 6-speed manual

The new THP 210 S&S engine in New DS 4 delivers a maximum output of 155kW at 6,000rpm. Maximum torque of 285Nm is available from 1,750rpm and remains constant to 4,000rpm. Fuel consumption is 47.9mpg with CO₂ emissions of 138g/km. 

This high-performance engine is a perfect match for the dynamic, refined style of New DS 4. For this reason it will only be available in the hatchback version.

DIESEL ENGINES

New DS 4 and DS 4 Crossback are available with the latest-generation Euro 6 BlueHDi diesel engines. BlueHDi combines advanced performance with low fuel consumption and CO₂ emissions. 

These results were achieved by working directly on the engines to find improved internal efficiency, fewer mechanical losses and by specifying an innovative and efficient exhaust system. 

The innovative and unique character of this exhaust line lies in its specific layout, with the SCR (Selective Catalytic Reduction) module positioned upstream of the additive particulate filter, this is the only after-treatment system able to reduce NOx emissions by up to 90% as well as reducing CO₂ emissions by up to 4%.

BlueHDi 120 S&S 6-speed manual or EAT6

This is the entry-level diesel engine for New DS 4 and DS 4 Crossback. 

Paired with either a 6-speed manual gearbox or the new 6-speed automatic gearbox, it can return fuel consumption as low as 74.3mpg and CO₂emissions of 100g/km with the 6-speed manual gearbox, or 72.4mpg and 102g/km of CO₂ with the EAT6, each with torque of 300Nm. 

With these figures, New DS 4 hatchback and DS 4 Crossback set the standard for fuel efficiency with respect to the competition.

BlueHDi 150 S&S 6-speed manual

The BlueHDi 150 S&S with a 6-speed manual gearbox is a strong performer in the DS engine range. The figures speak for themselves with fuel consumption of 72.4mpg and CO₂ emissions of 103g/km, with a torque output of 370Nm. 

Based on these three criteria, New DS 4 BlueHDi 150 S&S with the 6-speed manual gearbox emerges as the segment benchmark with between 20 to 70Nm more torque than its main competitors. This engine will only be available in the New DS 4 hatchback.

BlueHDi 180 S&S EAT6 

The BlueHDi 180 S&S EAT6 auto delivers outstanding performance and fuel economy, with fuel consumption of 64.2mpg and CO₂ emissions of 115g/km, from a torque output of 400Nm. With up to 50Nm more torque than its main competitors and a best-in-class torque rating, this engine delivers outstanding driveability.

DYNAMIC, RELAXED HANDLING

To account for the variation in ride height, specific adjustments were made for the two body styles. This was to further strengthen the driving characteristics of each version in terms of comfort and handling. With a lower centre of gravity, New DS 4 is inherently agile and stable. 

Customers will enjoy the driving experience in complete comfort. With a ride height raised by 30mm, New DS 4 Crossback offers a higher driving position for better visibility and a more relaxed drive, and the ability to take on different types of terrain.

Available with both body styles, Intelligent Traction Control is a driving aid that optimises anti-skid control for the front wheels on surfaces with little grip. It also improves ‘start-up’ performance, particularly on snow-covered surfaces.

In figures:

• Over 115,000 DS 4 sales since launch
• Six turbocharged engines at launch for New DS 4, with CO₂ emissions of 100-138g/km
• Dimensions: 4.28m long, 1.81m wide and 1.50m tall for New DS 4 (1.54m tall for DS 4 Crossback)
• Boot capacity of over 380 litres
• Nine body colours, with 4 contrasting ‘bi-tone’ colours for the roof
• More than ten driving aids for safety and comfort