New Land Rover Heritage Division to launch at Techno Classica in Essen Germany.

• New Land Rover Heritage division to launch at Techno Classica in Essen, Germany on 15-19 April, 2015
• Land Rover Heritage forms part of Jaguar Land Rover’s Special Operations division and compliments Jaguar Heritage in supporting vehicles 10 years out of production across Land Rover’s global sales network
• The Land Rover Heritage stand at Essen will feature a stunning example of the Range Rover Classic with selected genuine parts from Land Rover’s Heritage Parts range
• New Land Rover Heritage Parts will be created using original tooling methods and will support owners of older Land Rovers by providing genuine parts
• Gradual rollout of Land Rover Heritage activities to include Land Rover Heritage Driving Experience in the UK plus reintroduction of wider range of genuine Heritage Parts

Jaguar Land Rover will launch its new Land Rover Heritage division at the Techno Classica show in Essen, Germany between 15-19 April, 2015. 

Complementing the recently established Jaguar Heritage division, Land Rover Heritage will offer original Land Rover vehicle parts for a variety of heritage models that have been out of production for longer than a decade.

Body, trim and extended servicing items are available for Range Rover Classic, while for Range Rover P38 and Discovery 1 and 2, Land Rover Heritage supplies salvage and extended service parts to ensure customers’ cherished cars are maintained to the highest possible standard.

For Series l, ll and lll, selected Land Rover Heritage Parts are available and the brand will gradually reintroduce more original part numbers – all made using original tooling methods and all items supported under warranty*.

Land Rover Heritage forms part of Jaguar Land Rover’s Special Operations division and has been created to support the brand’s passion in nurturing and preserving its rich heritage of vehicles and supporting its loyal customer base across Land Rover’s global sales network.

With production of current Defender now in its final phase, Land Rover has committed to supply replacement parts for 15 years for this automotive icon. Thereafter, owners of the current Defender will be able to maintain their treasured car by ordering genuine Land Rover Heritage Parts through Land Rover’s global network of retailers.

John Edwards, Managing Director of Jaguar Land Rover Special Operations, said: “We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage.”

The centrepiece for Land Rover at Techno Classica will be an iconic first-generation Range Rover Classic, featuring a selected range of Land Rover Heritage Parts created using original Land Rover tooling.

The steady rollout of the Land Rover Heritage business will also expand to include Land Rover Heritage Drives – launching this summer. This will give participants the unique opportunity to drive models from Land Rover’s heritage collection at a special 200-acre testing facility in Warwickshire.

Annual Land Rover Fest to showcase Discovery number 1.

This year’s Eastnor Land Rover Show will celebrate the 25^th anniversary of the Land Rover Discovery with a very special model – the very first off the production line in 1989 when it returns to Eastnor Castle’s Deer Park on the early dates of 24^th and 25^th May.

The three door estate Discovery with a four cylinder diesel turbo direct injection engine has the registration mark F981 ENV and is just one of the vehicles on the Land Rover Experience Eastnor stand at the two-day show.

Along with other celebrated Land Rovers, Land Rover Experience Eastnor will also showcase its Mini Terrapod demonstration unit and have a range of miniature Land Rovers for those children under 10 years to enjoy. 

With Eastnor Land Rover Show held at the ancestral home of Land Rovers off road testing ground, Land Rover Experience is offering visitors can enjoy a self-drive session – be it the scenic route or, for the more experienced off-roaders, the adventurous trail into the depths of the Eastnor Estate. Each session costs £55 and must be booked in advance by calling Land Rover Experience Eastnor on 01531 638779.

Come for the day or for the entire weekend to soak up the electric atmosphere of this event as the show offers excellent camping facilities as well as campers enjoying live music, licensed bar and good food - all in the company of other Landy enthusiasts. Camping is available on Friday 23rd, Saturday 24th and Sunday 25th with the site including a separate family campsite area.

Advanced tickets start from £10 per adult and a family can take advantage of a weekend of camping and entertainment from as little as £50. Children under the age of 15 years can visit for free with each paying adult and car parking is free.

Eastnor Land Rover Show is open from 9am until 5pm on Saturday 24^th and Sunday 25^th May 2014. For more information on Eastnor Land Rover Show visit www.eastnorlandrovershow.com

USA - Land Rover LR4/Discovery to Become Family of Vehicles in 2015.

In a one-minute teaser clip, Land Rover hints at the new LR4/Discovery lineup. The automaker has announced that in 2015 the Discovery will no longer be a single vehicle, but an entire lineup of different models. While we don't get to see much of it in the clip, we do see an outline at the very end.

Going off the sketchy outline, the new lineup will be very reminiscent of the Range Rover models, giving the automaker a difficult task of keeping the two lineups separate from each other in terms of styling. The current LR4 and LR2 models may not be as luxurious as its Range Rover siblings, but with a new design, that may all change.

This teaser comes in as part of Land Rover's celebration of the 25th anniversary of the LR4 and Discovery models. The automaker is calling for stories that celebrate the history of the model. Land Rover wants to usher in the new age of the LR4/Discovery with the help of current and past owners, and has also launched a special edition model to further the celebration.

REPORT HERE