USA - Sorento CUV and Sedona Minivan Named Total Quality Impact Winners in Respective Segments

• Sorento CUV and Sedona Minivan Named Total Quality Impact Winners in Respective Segments
• · Strategic Vision’s Total Quality Impact is the automotive industry’s most complete measure of the quality of a new vehicle
• · Kia owners praise their vehicles’ stylish design, innovative features and outstanding craftsmanship

Kia Motors’ hard-earned reputation for delivering world-class quality and reliability across its model line was reinforced today when Strategic Vision named Kia the highest quality brand under $26,000 (in a tie) in the research-based consultancy Total Quality Impact (TQI) study. 

Leading the way for Kia were the Sorento and Sedona, which achieved the highest TQI scores in the mid-size CUV and minivan segments (in a tie), respectively.

“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America.  

“The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”

Strategic Vision surveyed more than 39,000 new-car owners to select the winners of this year’s Total Quality Impact awards. Owners surveyed praised the Sorento for its excellent value and premium interior design, while others gave the Sedona high marks for its innovative features, interior craftsmanship, and performance. “Kia's focus on design and technology has nurtured the belief that customers have in the thoughtfulness and quality of their products,” said Alexander Edwards, President of Strategic Vision. “The Total Quality Award winners, and other well-performing models like the Optima, point to the success that Kia has had in this regard.”

USA SALES MARCH - Kia is enjoying record sales on some models and a new record for Q1.

March Total of 58,279 Units Includes All-Time High for the Family of Forte Compact Cars;  Year-to-Date Sales up 3.7%

With March sales of 58,279 units – including best-ever single month sales for the Forte line of compact cars – Kia Motors America (KMA) today announced a new first quarter record of 146,321 vehicles. The historic January-March performance saw the Forte, Sportage and Sedona nameplates post double digit gains over the same period last year.

“After outpacing the industry last year and setting a new all-time annual sales record, Kia has carried its momentum into 2016,” said Michael Sprague, chief operating officer and EVP, KMA. “Sell down of the outgoing Sportage exceeded our expectations, and the arrival of the completely redesigned model is the latest reason for customers to discover the ‘New Kia’ as we continue challenging everything people think they know about this brand.”

USA SALES FEBRUARY - Kia sees it's sales creep ahead, with new model this will surely grow further.

• Double Digit Gains for Five Models Push Year-To-Date Sales up 6.9 Percent

Kia Motors America (KMA) today announced best-ever February sales of 49,737 vehicles, a 13 percent increase over the same period last year. The brand’s tenth consecutive monthly sales record was led by the Soul and Optima, with 11,842 and 9,630 units sold, respectively.

“With our Super Bowl ad, Presidents’ Day Sales Event and prominent role in the NBA All-Star Game, February was a huge month for Kia as we extended our monthly record streak to double digits,” said Michael Sprague, chief operating officer and EVP, KMA. “Positive economic indicators, low gas prices and mild weather nationwide also drove consumers into Kia showrooms at a record pace, where they discovered the ‘New Kia’s’ line-up of world-class products.”

	MONTH OF FEBRUARY		YEAR-TO-DATE
Model	2016	2015	2016	2015
Rio	1,461	1,943	2,891	3,515
Forte	8,187	5,549	13,516	11,971
Optima	9,630	11,584	18,043	20,978
Cadenza	585	640	959	1,023
K900	83	62	151	181
Sportage	5,860	3,407	10,663	6,461
Sorento	8,101	8,518	14,796	16,061
Sedona	3,988	2,362	5,990	4,032
Soul	11,842	9,965	21,033	18,107
Total	49,737	44,030	88,042	82,329

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

^** K900 available in select trims and in select markets with limited availability.

^*** Soul EV in select markets with limited availability.

USA SALES JANUARY - Kia sets an all time record sales number for the start of the year.

• Double Digit Gains for Soul, Sportage and Sedona Despite Severe Winter Weather

After setting an all-time annual sales record in 2015, Kia Motors America (KMA) recorded best-ever January sales of 38,305 vehicles. Kia’s ninth consecutive monthly sales record was driven by sharp increases over the same period last year for the Soul urban passenger vehicle, Sportage CUV and Sedona minivan.

“Despite fewer selling days and record snowfall up and down the East Coast, our dealers worked diligently with customers who continue to discover the world-class products and ownership experience that encompasses the ‘New Kia,’” said Michael Sprague, chief operating officer and EVP, KMA.        

	MONTH OF JANUARY		YEAR-TO-DATE
Model	2016	2015	2016	2015
Rio	1,430	1,572	1,430	1,572
Forte	5,329	6,422	5,329	6,422
Optima	8,413	9,394	8,413	9,394
Cadenza	374	383	374	383
K900	68	119	68	119
Sportage	4,803	3,054	4,803	3,054
Sorento	6,695	7,543	6,695	7,543
Sedona	2,002	1,670	2,002	1,670
Soul	9,191	8,142	9,191	8,142
Total	38,305	38,299	38,305	38,299

USA SALES 2015 - KIA - Continued growth shows no end for the sister brand of Hyundai.

• Year-Over-Year Sales Up 7.9 Percent as Kia Surpasses 600,000 Units for the First Time

On the strength of eight consecutive monthly sales records – including December – Kia Motors America (KMA) today announced all-time best annual sales of 625,818 vehicles in 2015, up 7.9 percent year-over-year. 

The record-setting December total of 54,241 vehicles increased  19 percent over the same period last year and pushed Kia over the 600,000-unit mark for the first time in company history.

Kia’s historic year included a number of standout performances, including:

• Optima establishing a new single nameplate record of 159,414 units
• Soul sales increasing for the sixth straight year
• Best-ever sales of the Forte, Forte5 and Forte Koup family of compact cars
• K900 sales nearly doubling and Sedona sales increasing more than 150 percent
• Combined year-over-year CUV sales – Sportage and Sorento – climbing 16.9 percent
• The sale of Kia’s six millionth vehicle in the U.S. since 1994

“Even without the benefit of a truck in our lineup, Kia began 2015 as one of Yahoo!’s ‘hottest brands’ and it only got better from there as we outperformed the record-setting industry and posted big gains in several passenger car and CUV segments,” said Michael Sprague, chief operating officer and EVP, KMA. 

“The new Kia is a recognized leader in design, quality, advanced technology and value, and with three all-new products scheduled to launch in 2016, we will continue challenging everything people think they know about this brand and our world-class products.”