Peugeot to build a new plant in Kenya to produce the 508 and 3008 with a minimum build of 1000 per year

The PSA Group and URYSIA today signed a contract to assemble Peugeot brand vehicles in Kenya. This assembly project will begin in June 2017 with an annual volume of over 1,000 units in order to meet the expectations of the Kenyan market.

The signature ceremony took place at the Kenyan State House, the President's residence in Nairobi, in the presence of the President of Kenya, Uhuru Kenyatta, the French Minister for the Economy and Finance, Michel Sapin, Claude Mwende, CEO of URYSIA, and Jean-Christophe Quémard, Executive Vice-President for Middle East & Africa for the PSA Group.

URYSIA is the importer and distributor for the Peugeot brand in Kenya since 2010.

Production will start with the Peugeot 508, followed by the new Peugeot 3008 SUV.

This agreement is part of the strategic profitable growth plan, "Push to Pass" and materialises the PSA Group’s ambition to develop internationally.

On this occasion, Uhuru Kenyatta, the President of Kenya, said: "Peugeot cars have always been renowned for resilience, durability and reliability. We are proud to welcome them back home”, in reference to the assembly of Peugeot cars from 1974 to 2002.

Jean-Christophe Quémard added: "This investment in Kenya is part of the long term strategy of the PSA Group to increase its sales in Africa and the Middle East, with the aim to sell a million vehicles in 2025. These local production capacities will serve the region's markets and meet the expectations of our customers and the specific features of each country."

Jaguar land Rover to make life better for over 300,000 by assisting in providing safe clean water for these kids.

• New Global CSR project will give 300,000 school pupils in the Bungoma region of Kenya access to safe water, helping improve their health, education and employment prospects
• The project is being delivered by ClimateCare and Vestergaard, using the LifeStraw Community water purifiers, with the support of Jaguar Land Rover
• Jaguar Land Rover's Global CSR Programme has created opportunities for 2.9 million people since it was launched in 2013 and will positively impact 12 million people by 2020
• Jaguar Land Rover has supported CSR projects in 11 African countries, creating opportunities for 1.9 million African people since 2013

Jaguar Land Rover, one of the world's leading manufacturers of premium luxury vehicles, has launched a new project in Africa as part of its ambitious Global CSR Programme.

Jaguar Land Rover’s ambition is to achieve long-term responsible business growth by placing sustainability at the heart of its business strategy by reducing the environmental impact of its vehicles and operations and making a positive impact on society, all through ‘Environmental Innovation’. The company recently received a Queen's Award for Enterprise in Sustainable Development for reducing the environmental impact of its vehicles and operations.

Jaguar Land Rover’s Global CSR Programme was launched in 2013 as part of its ‘Environmental Innovation’ strategy. The programme invests in education, technology, health, wellbeing and environmental projects which will positively impact 12 million people’s lives by 2020. The programme builds on the success of its UK education and sponsorship initiatives and will make a positive impact on communities in some of the 170 global countries it operates in.

Working with expert partners ClimateCare and Vestergaard, Jaguar Land Rover is investing in a new smart water filtration technology project that will provide over 300,000 pupils in 375 schools across Bungoma County with safe water. The project will run for the next five years, helping improve students’ health, education and employment prospects.  Teams of LifeStraw staff will visit the schools each term to see that they are used correctly and to carry out further education, as part of a robust monitoring process. During the launch week, a team of seven Jaguar Land Rover employees from the UK and South Africa participated in the distribution as part of the company's employee volunteering programme, visiting schools across the region to gain a deep insight into the LifeStraw safe water for schools programme.

Nigel Clarke, Operations Director of Jaguar Land Rover Sub-Saharan Africa said, “As a responsible business which is pioneering new technologies and innovations to reduce the impact of our vehicles, it makes sense for us to invest in new technologies which are tackling other sustainability issues around the world. These ambitions are embedded into the core of our business. That’s why we have set ourselves an ambitious target to create opportunities for 12 million people globally by 2020. Through our support, we hope to inspire and create opportunities for our future consumers and employees.

Africa is a key growth market for us. By supporting the provision of appropriate and effective water purifier technology we are creating opportunities for over 300,000 school-children in western Kenya – giving them the opportunity for a better education and greater opportunity to learn and excel. By 2020, we will create opportunities for three million people in Africa, which will reaffirm our commitment to grow our global business sustainably and responsibly.’ 

ClimateCare Director Tom Morton added, “At ClimateCare, our focus is on creating smart, integrated and cost effective programmes for our partners, using their investments to deliver maximum positive impact for people and the environment. This project to provide safe water to schools in Bungoma is a great example. Not only does it create an immediate, positive change, it will also leave a lasting legacy - supporting a better education for a whole generation of school children.”

Stephen Buchunju, Director of Visionary Academy in Bungoma Central, Kenya, who is also a primary school teacher, commented, "We are delighted to welcome Jaguar Land Rover, ClimateCare and Vestergaard staff to the school for the launch of this new project. Our children get illnesses such as typhoid and diarrhoea from dirty water which affects their education. The new LifeStraw Community filters will ensure we have a safe water supply which will improve their health and education prospects of our students and give them the best start to life."

Benjamin Masinde, aged 11, is in class 5 at Visionary Academy. Benjamin said, "I caught typhoid from dirty water at school last term and went to hospital. I was off school for a week which was bad as I don't want to miss any school so I can get good exam results and become an engineer. The new LifeStraw Community filters will make our water safe so we can all be healthy and never miss school."

Land Rover proudly hands over the keys to a Freelander 2 to help save the Tigers in India.

• Land Rover extends support to Born Free Foundation in India with the delivery of a new Land Rover Freelander
• Land Rover’s Freelander with its all-terrain capabilities will enable workers to reach areas otherwise inaccessible
• Land Rover’s partnership with the Born Free Foundation was first established in 2002

Land Rover has extended its support to the Born Free Foundation’s work in India by delivering a brand new Land Rover Freelander to the Satpuda Foundation, one of Born Free’s partner organisations in Central India, to carry out critical conservation work in the country’s central tiger reserves.

The Land Rover Freelander features the distinctive Born Free white paw prints, and will be a vital asset in the field and a highly visible ambassador for conservation work in the Satpuda Landscape Tiger Programme area, which is the largest viable block of tiger habitat in India.

Tigers have become a highly endangered species due to poaching and loss of their natural habitat. In fact, their numbers have now plummeted to just 3,500 worldwide - these creatures are fighting for their very survival. There are dedicated teams at Satpuda working to ensure their future and this Land Rover Freelander is now an important part of that network.

Mark Cameron, Brand Experience Director at Jaguar Land Rover, said: “Land Rover’s on-going partnership with the Born Free Foundation has already helped support some of the Foundation’s most important projects in the UK, Kenya, Ethiopia, South Africa and Sri Lanka. With this addition of the Land Rover Freelander to the Satpuda Landscape Tiger Programme, I believe together we will now make a real contribution to the conservation of the endangered Tiger in India.

“The Land Rover Freelander’s all-terrain capability will enable conservation workers to reach areas which would otherwise be inaccessible and ultimately protect the tigers throughout the Satpuda Landscape.”

Will Travers OBE, President of the Born Free Foundation, added: “In one form or another Land Rover has been part of Born Free’s DNA for nearly seven decades, all the way back to the days when George and Joy Adamson used a Land Rover to help return Elsa the lioness to freedom, a story that inspired Born Free the book, and the film.

“Today the link is even stronger with Born Free-branded Land Rovers already deployed in wildlife hotspots in South Africa, Kenya, Sri Lanka and Ethiopia. Now India will benefit from this strategic alliance and I am delighted that a brand new Freelander will be assisting in our efforts to protect wild tigers as part of our Satpuda Tiger Landscape Project, as well as help prevent their continued devastation at the hand of poachers.

“As ever, tigers and other threatened species can count on Born Free and we, in turn, can count on Land Rover!”

Professor Claudio Sillero, the Born Free Foundation’s Head of Conservation, who leads the Satpuda Landscape Tiger Programme, added: “We are delighted to be able to assist the work of the Satpuda Foundation through the use of this specialist vehicle which will make a real difference to their ability to negotiate the rugged terrain of the Satpuda forests.”