There is going to be a movie made which showcases the iconic and best car in the world, the Rolls Royce Silver Ghost.

Asif Kapadia is to direct the Martin Scorsese/Anthony Haas produced feature film drama SILVER GHOST. The project will be a co-production between Scorsese’s Sikelia Productions and Zuma Productions.

BAFTA Award winning Asif Kapadia, director of box office breaking films SENNA and Oscar nominated AMY, said, “What struck me when I read SILVER GHOST was how this true story weaves together the lives of five remarkable people that changed the destiny of the Western world and I am delighted to be working together with the legendary filmmaker Martin Scorsese and Anthony Haas to bring it to the screen.”

Academy Award winning director Martin Scorsese remarks, "I’ve been captivated by the story of SILVER GHOST ever since Lord Richard Attenborough came to me with the project, and I’m thrilled that we’re going to be seeing it through.  It’s a project that requires a great and innovative storyteller, and that’s exactly what we have with Asif Kapadia.”

Developed by the late Academy Award winning director Richard Attenborough and producer Anthony Haas,SILVER GHOST tells the epic story of the iconic motor car, born out of an extraordinary odd-couple relationship between the maverick genius of Charles Rolls and Henry Royce, marking the genesis of aviation and all the courage and daredevilry that went with it.

Set at the turn of the last century, it delineates the fascinating story of Rolls and Royce and their close friendship with motoring pioneer Lord John Douglas-Scott Montagu, his relationship with his beautiful wife, Cis, and his secret affair with his secretary and mistress, Eleanor Velasco Thornton. Eleanor was the inspiration for the iconic Spirit of Ecstasy mascot, designed by British artist and sculptor, Charles Sykes that to this day adorns all Rolls-Royce cars.

“When Richard Attenborough was asked how he would like to be remembered, he replied ‘as a storyteller,’” said Anthony Haas.  “Asif also knows how to tell a deeply personal and epic story and SILVER GHOST is an amazing untold tale of the highs and lows of what makes us human.”

"SILVER GHOST covers the thrilling and tragic events during which one of the greatest engineering names in the world was created," said Sir Ralph Robins, past Chairman, Rolls-Royce plc.

AUDI stars in the Marvel Movie "Avengers-Age Of Ultron", yes, it is the cars film and not the stars.

• "Avengers: Age of Ultron," featuring A3 Cabriolet, TTS and R8, scores $191.3 million in first weekend
  
• Audi dealers sponsored showroom screenings
• Millions have viewed jointly produced Audi-Marvel online videos promoting the film

“Avengers: Age of Ultron” is piling up box-office receipts around the world and enjoyed a $191.3 million debut weekend in the United States, marking another huge success for Marvel and its stunning ability to turn comic-book heroes into big-screen superstars.

For Audi, the evolution of the Avengers franchise also is a major milestone, extending the brand’s partnership with Marvel that began with the Iron Man films. In “Avengers: Age of Ultron,” Audi automobiles and brand excitement remain integral parts of the vibe of this film, just as in the three Iron Man movies.

In the latest installment of the Avengers franchise, Tony Stark – played, by Robert Downey Jr. – favors the R8. A scene involving the car even sets up the next Avengers movie. Dressed in street clothes, along with another superhero (identity protected here to prevent a spoiler), Stark summons the R8 to find him autonomously as it drives into the new headquarters of the Avengers squad. Other scenes feature an Audi A3 Cabriolet and the new Audi TTS. No other automotive brands are highlighted in the film, although there are of course other cars in scenes.

Audi has an auto-brand promotional exclusive with “Avengers: Age of Ultron,” and the brand has been boosting that position for weeks now. An Audi TV commercial titled “Striking,” features the TTS, with scenes and music from the movie.

A related YouTube video, “Striking – Extended Version,” has garnered more than 6 million YouTube views. At the end of the video is a sneak peek at another Marvel movie due out this summer, “Antman,” a film that will feature an Audi A3 Cabriolet. In foreign markets, the car in the YouTube video is an R8, in part because the latest version of that car already is available outside the United States.

Audi also sponsored a “Superhero Marathon” on the FX television network on the last weekend in April. The network ran earlier versions of films starring Marvel characters such as Captain America and Thor. For the latest Audi magazine, Marvel created a custom comic that features the Audi TT and, in a cameo appearance, the Audi R8. Audi dealers across the United States sponsored screenings of the new movie in their showrooms.

And of all things, Stan Lee, creator of a Marvel cast of superheroes, starred in a humorous social-media video about the difference between cameo acting and regular acting. Lee, famous for making short appearances in each Marvel movie, as he does in “Avengers: Age of Ultron,” is driven to and from Cameo School in an Audi S8. The video also has scored millions of views.

Today, Marvel announced the film’s premiere weekend was the second-biggest domestic opening weekend ever, and the worldwide box office total has climbed to $631.1 million since April 22. With Audi along for the ride, the movie seems to be on its way to one of the industry’s biggest box-office performances of all time.

Toyota Aygo Manga, David Vs Goliath, or a citycar against a giant monster.

In a David and Goliath on-screen grudge fight, Toyota’s new Aygo proves more than a match for a rampaging reptile.

Following the launch of the first Aygo Manga adventure, Toyota is pleased to announce the monster-slaying action story has been turned into an animated feature.

The short film follows the Heroine and her mighty Aygo as they save the city from destruction at the claws of a rampaging dinosaur. Created by Manga artist Sonia Leong, the tale puts Toyota’s new city car at the heart of the action, while making subtle references to some of the classic Toyota models of the past as the mini-epic unfolds.

The new movie featuring Sonia’s original artwork was created by animation team U-R-ILL™ and edited by Mark Gravil It is free to view now on Toyota’s official UK blog, YouTube channel and Facebook page. You can also keep up with the buzz about the project using #aygomanga on Twitter.

Rolls Royce gives Paddington Bear a makeover, all in the name of charity.

One of Britain’s best-loved children’s characters, Paddington Bear, has been given a Rolls-Royce Bespoke makeover as part of the Paddington Trail: an initiative that seeks to raise vital funds for the NSPCC ahead of the much anticipated UK release of the Paddington film on November 28.

Giles Taylor, Director of Design, Rolls-Royce Motor Cars, created a design inspired by the marque’s founding forefather, famed racer and pioneer aviator the Hon. Charles Rolls. The Rolls-Royce Paddington cuts a sartorial dash in a brown leather duffel coat with cravat and hat ribbon in Rolls-Royce’s signature purple. Paddington’s outfit is complete with a pair of MK8 racing goggles that pay an elegant tribute to Rolls’ prowess as a gentleman racer.

50 statues of Paddington are set to be placed in landmarks across London from November 4, with visitors invited to observe them on a specially plotted Paddington Trail. Rolls-Royce’s Paddington will be placed in a most fitting location, opposite the marque’s landmark showroom in Mayfair’s Berkeley Square. He will stand on a plinth crafted to resemble the Pantheon grille that adorns every Rolls-Royce motor car and is finished in a specially created Bespoke mirror finish, echoing the marque’s emblematic Spirit of Ecstasy.

“It has given us great pleasure to support such a worthy cause by creating a Bespoke Paddington Bear,” said Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “Paddington is undoubtedly one of the nation’s best-loved characters; we were therefore honoured and delighted to be challenged with participating in the Paddington Trail. The Hon. Charles Rolls shared Paddington’s lust for adventure and exploration; he therefore proved the perfect inspiration for our interpretation of the world’s most famous bear.”

The statue was designed and crafted by the Bespoke craftspeople at the Home of Rolls-Royce in Goodwood, England – with associates from all departments dedicating time in aid of the NSPCC to ensure Paddington is in perfect order to meet his public. 

Visitors will be able to see the 50 Paddingtons, created by some of the UK’s leading designers, celebrities and artists from Tuesday 4 November 2014. An auction at Christies and a specially curated online sale will follow the release of the new Paddington movie on Friday 28 November. The film from STUDIOCANAL and Heyday Films is written and directed by Paul King (Bunny and the Bull, The Mighty Boosh), produced by David Heyman (Gravity, Harry Potter) and boasts an all-star cast including Hugh Bonneville, Sally Hawkins, Julie Walters, Peter Capaldi, Jim Broadbent and Nicole Kidman with Ben Whishaw as the voice of Paddington. All proceeds are set to go to the NSPCC and ChildLine.

Honda 'The Other Side' - Trailer, the road to the new Type R.

A new interactive online film from Honda launches on 30^th October, bringing to life the brand’s ‘other side’ ahead of the hotly-anticipated launch of the new Civic Type R in 2015.

Honda is renowned for its reputation of engineering excellence, technology and reliability. But it’s the brand’s ‘other side’, born from a racing heritage and thirst for innovation, which this campaign heroes.

During 2015 Honda will launch the all-new Civic Type R – promising to be the most extreme and high-performing model to wear the famous ‘Red H’ badge – perfectly embodying this other side of the marque. As the film asserts, Type R is the wild child alter-ego of the Civic hatchback that customers know and trust.

The Other Side aims to bring to life these two sides of Honda by putting fans at the heart of a high-adrenaline dual narrative. The story unfolds in two parallel tales, one set during the day and the other at night. The daytime story sees a father picking his daughter up from school in his white Civic and driving her to a surprise party. By contrast the night-time narrative shows the father’s other side - an undercover cop driving a crew of art thieves to a police sting, in a head-turning red Type R. While very different in tone, the two stories mirror each other perfectly in their composition.

The Other Side opens with the Civic in the daytime, with titles prompting interaction as they roll. From here the viewer can switch between the Civic and the Type R narrative, simply by pressing the ‘R’ button on their keyboard. The effect is dramatic and heart-racing, a big enjoyable gear shift between stories echoing the sensation of pressing the new Type R’s ‘R’ button to activate ‘Race Mode’.

A press of the ‘R’ button puts the director’s cut into the viewers’ hands, allowing them to switch in real time between two mirrored story lines. Through sound design and seamlessly matched scenes, you can’t help but feel the power of Honda’s other side.

The Other Side launches on YouTube on October 30th, kicking off a pan-European campaign set to continue through 2015. See the interactive experience here: hondatheotherside.com. 

Martin Moll, Honda Motor Europe’s Head of Marketing, says, “This campaign marks a very significant time for our brand. The Civic Type R is one of four new car launches for Honda in 2015 and provides a powerful halo-effect for the marque. Just as our products are renowned for being innovative, our communications style will amplify this. By way of example, we are not aware of anyone else creating interactive user content in the same dramatic way, which should give it a very strong appeal.“

Honda UK spearheaded the campaign, investing in large-scale media support across TV, digital and social channels throughout November. The campaign kicked off with a launch event for journalists and influencers, allowing them to discover Honda’s other side for themselves in personal interactive cinema booths and get up close and personal with the Type R Concept car.

The Other Side was shot by acclaimed director Daniel Wolfe, the creative force behind award-winning commercials, music videos and the recent Cannes Film Festival highlight ‘Catch Me Daddy’. Music was scored by Bobby Krlic of The Haxan Cloak.

Scott Dungate, Creative Director at Wieden+Kennedy London, says, “The beauty of this idea is in the simplicity of the interaction. The simple act of pressing ‘R’ empowers the viewer to drive film, toggling between the two stories. It’s very satisfying and addictive jumping from the Civic day world to the high octane night world of the Type R. It’s like going into race mode, and putting your foot down. You get a sense of power and excitement. Through this we hope people will feel Honda’s other side as well as see it.’

Daniel Wolfe, director at Somesuch says: “I love this idea, the raw simplicity of just one button. Type R. The user creates the cuts. Jumps between worlds. It was a joy to work on: create two dual narratives that weave in and out. Get to work with Jean-Philippe Ricci, Slimane Dazi and Mourad Frarema. Shoot on 35mm with Robbie Ryan. Create the two sides of the Honda world, and bring them into collision. Honda has a heritage of great advertising, and it was a pleasure to work with the Wiedens team on this project.”