USA - VW launches another Beetle Special Edition, again based on history, the Beetle Denim Limited Edition.

The special edition Beetle Denim is a contemporary tribute to the 1970s Beetle Jeans model

• Exclusive short-run model, arriving in dealerships in early 2016
• Equipped with 17-inch Heritage wheels and 1.8-liter TSI® engine
• Original interior design, including unique seating surfaces and  jeans-inspired seat pockets

Volkswagen of America Inc. announced today the launch of the special edition 2016 Beetle Denim. Paying homage to the 1970s Jeans Bug, the vehicle revives the rich heritage of the Beetle brand, offering fans a modern take on this classic model.

As a special edition vehicle, exclusive design elements have been added to the 2,000 production units. The 2016 Beetle Denim is offered in two exterior color options—Pure White or Stonewashed Blue. The production run will be split equally between the two colors. The convertible top has been finished in Dark Blue with a brand new textured fabric that resembles denim.

Interior design features include a unique light-blue-and-silver dashpad and jeans-inspired seat pockets with small Beetle tabs in red. 

The light blue denim-color cloth seating surfaces also feature white piping and dark blue leatherette accents.

For model year 2016, the vehicle is equipped with Volkswagen’s new MIB II infotainment system, which offers higher resolution, faster processing speeds, and crisper graphics than ever before. 

A 5.0-inch resistive touchscreen display comes with a host of standard features including AUX-in, SD card slots, and a USB multimedia interface with iPhone® and iPod® device connectivity, reverse camera display, and Bluetooth® technology for compatible devices.

Available in the United States with a 1.8-liter turbocharged and direct-injection TSI® engine and a six-speed automatic transmission, the Beetle Denim produces 170 horsepower and 184 pound-feet of torque. The 2016 Beetle Denim will be a value model in the Convertible lineup.

Volkswagen launches two new special edition UP! models, the Start up! and Club up!

Volkswagen Retailers in the UK will begin taking orders for the Street up! and Club up! today, ahead of first deliveries in March, with prices starting from £11,995 (RRP OTR).

Both models are based on the flagship High up! trim which includes front fog lights, heated front seats and a Maps & More portable infotainment device, however, the Street and Club up! are loaded with more styling features for only an extra £610.

The stylish Street up! adds 16-inch Upsilon alloy wheels, standard Pure White, Black Pearl or Reflex Silver paint, 65 per cent tinted glass from the B-pillar back, “Street” badging, decals on side, bonnet, boot and roof, wing mirrors in silver (except for the Reflex Silver models on which they are black), body coloured bumpers with chrome moulding on the front fog lights, leather steering wheel with up! logo, up! scuff plates with yellow stripe, black roof lining, carpet mats and unique “Street” cloth upholstery.

The sophisticated Club up! adds 16-inch Triangle alloy wheels, standard Blueberry metallic (unique to the Club up!) or Black Pearl paint, 65 per cent tinted glass from the B-pillar back, “Club” badging, decals on side panels in silver, wing mirrors in silver, up! scuff plates, black roof lining, carpet mats and unique “Club” Tartan Tonic cloth upholstery.

Both new cars are powered by the up!’s most powerful 1.0-litre petrol engine.  Delivering 75 PS at 6,200 rpm, the three-cylinder engine is mated to a five-speed manual gearbox.  It returns 60.1 mpg on the combined cycle and emits 108 g/km of CO₂.  The up! produces a maximum torque of 95 Nm (70 lbs ft) between 3,000 and 4,300 rpm.

The Street up! and Club up! are available to order in three and five-door bodystyles.   The up! range starts at £8,765 (RRP OTR) for the entry-level 60 PS 1.0-litre Take up!.

Prices

Trim	Engine	Doors	Gearbox	Combined mpg	CO2 g/km	Price, £ RRP OTR
Street up!	1.0-litre	3 door	5-speed manual	60.1	108	11,995.00
Street up!	1.0-litre	5 door	5-speed manual	60.1	108	12,370.00
Club up!	1.0-litre	3 door	5-speed manual	60.1	108	11,995.00
Club up!	1.0-litre	5 door	5-speed manual	60.1	108	12,370.00