Peugeot/Citroen/DS rebrands to become PSA Groupe, as it moves forward into it's next stage of growth.

The Company unveils its new “PSA Groupe” brand and adopts a new logo.

The “Push to Pass” strategy effectively opens a new chapter in the Group’s history. As well as setting out strategic focuses and specific objectives, “Push to Pass” represents the first step towards achieving the Company’s vision, which is anchored in two primary ambitions:

-    To be a great carmaker with cutting edge efficiency; and

-    A preferred mobility services provider worldwide for lifetime customer relationship.

The Group’s new identity (its previous “PSA Peugeot Citroën” brand dates from 1991) is aligned with the shift in its business model towards a broader portfolio of business activities in a drive to optimise its existing customer base while expanding that base through digital innovation. 

It symbolises the vitality of the Group’s three powerful automotive brands (Peugeot, Citroën and DS) and all the Group’s other current and future businesses. The new corporate identity resonates with the Group’s 200-year industrial heritage.

The new logo was designed exclusively in-house by the creative teams of Peugeot Design Lab, a Global Brand Design studio which lends its automotive-based expertise to external brands.

For Jean-Pierre Ploué, Chief Design Officer, “Our pure and elegant new logo, symbolises a collective ambition to look forward to new horizons:  it is the next step in the evolution and the extension of PSA’s product offer towards new mobility services. The logo’s deep midnight blue is directly inspired by our rich heritage”.

Jaguar Land Rover announces rebranded Jaguar Land Rover Classic business, for parts, service, hiring and more.

• Jaguar Land Rover announces rebranded Jaguar Land Rover Classic business
• Formerly known as Jaguar Land Rover Heritage, the new business will provide classic cars, services, parts and experiences
• Renaming of business division better reflects Jaguar Land Rover’s capabilities and expertise

Jaguar Land Rover is delighted to announce the renaming of its Heritage business to Jaguar Land Rover Classic. The rebranded division will continue to provide cars, services, parts and experiences for Classic Jaguars and Land Rovers and their owners.

Tim Hannig, Director, Jaguar Land Rover Classic, said: “Renaming the rapidly growing global business to Jaguar Land Rover Classic best reflects the division’s overall capabilities in providing the best cars, services, parts and experiences for our customers. We aim to build an even more successful future by celebrating and nurturing Jaguar and Land Rover’s past.”

Jaguar Land Rover Classic can now accommodate full restorations of classic vehicles at its UK sites, as well as providing a repair and maintenance service for customers.

Jaguar Classic will continue to use the historic Browns Lane facility, where the six continuation Lightweight E-types were built and a newly developed Land Rover  Classic workshop at Solihull for the restoration of Land Rovers. Fully factory restored Jaguars and Land Rovers are now also available for purchase.

Jaguar Land Rover Classic Parts supplies genuine parts for models whose range has been out of production for over a decade. 

The parts catalogue has over 30,000 individual and guaranteed parts, available to order from Jaguar Land Rover’s global retail network. Specialist technical advisors have extensive product knowledge and selected parts are available to order on the day for collection at local retailers.

In addition to cars, services and parts, the Classic business also offers customers the opportunity to experience a selection of Jaguar and Land Rover’s most iconic models with Classic Drives. This is complemented by the second season of the Jaguar Classic Challenge race series for pre-1966 Jaguar models, which commences on 2 May 2016 at Donington Race Circuit in the UK.