Peugeot/Citroen/DS rebrands to become PSA Groupe, as it moves forward into it's next stage of growth.

The Company unveils its new “PSA Groupe” brand and adopts a new logo.

The “Push to Pass” strategy effectively opens a new chapter in the Group’s history. As well as setting out strategic focuses and specific objectives, “Push to Pass” represents the first step towards achieving the Company’s vision, which is anchored in two primary ambitions:

-    To be a great carmaker with cutting edge efficiency; and

-    A preferred mobility services provider worldwide for lifetime customer relationship.

The Group’s new identity (its previous “PSA Peugeot Citroën” brand dates from 1991) is aligned with the shift in its business model towards a broader portfolio of business activities in a drive to optimise its existing customer base while expanding that base through digital innovation. 

It symbolises the vitality of the Group’s three powerful automotive brands (Peugeot, Citroën and DS) and all the Group’s other current and future businesses. The new corporate identity resonates with the Group’s 200-year industrial heritage.

The new logo was designed exclusively in-house by the creative teams of Peugeot Design Lab, a Global Brand Design studio which lends its automotive-based expertise to external brands.

For Jean-Pierre Ploué, Chief Design Officer, “Our pure and elegant new logo, symbolises a collective ambition to look forward to new horizons:  it is the next step in the evolution and the extension of PSA’s product offer towards new mobility services. The logo’s deep midnight blue is directly inspired by our rich heritage”.

The second video and picture gives a further hint as to the future of the Vauxhall/Opel GT and how will look.

Following last week’s intriguing film, Vauxhall shows more of Geneva Show car in new video

In an enticing prelude to the Geneva Show premiere of Vauxhall’s GT Concept, the company has released a second film that reveals more of the car’s design.

In the clip, Dr. Karl-Thomas Neumann, CEO of Vauxhall and Opel, opens a door to show the front of the purebred GT Concept, with the words: ‘Don’t miss what happens next.’

Accompanying the film is an image of the GT Concept’s central double exhaust, and while the car’s design is in no way ‘retro’, the feature was a highlight of ground-breaking concept cars from both Vauxhall and sister brand Opel in the mid-1960s. Vauxhall presented the XVR at the Geneva Show in 1966, and Opel the Experimental GT at Frankfurt the year before. Both were ultra-modern, minimalistic and uncompromising, with a sculptural shape – a philosophy which also defines the design of the new GT Concept.

As for the GT Concept’s red tyre, seen briefly in this latest film, it pays homage in an avant-garde way to the Motoclub 500, a futuristic Opel motorcycle from 1928 that wore red rubber*.

*The MotoClub 500 was a production bike, rather than a concept

Vauxhall/Opel will unveil a new GT Concept, with the aim of showcasing the brands future look for years to come.

It’s not visible yet in this first video, but that should be enough to whet your appetite for what’s to come.

“You will see both Vauxhall and Opel with fresh eyes,” promised Dr. Karl-Thomas Neumann, as he announced the GT Concept, the company’s next major step as part of its ongoing sculptural design philosophy. 

The GT Concept continues a great tradition of iconic Vauxhall and Opel concepts, which started back in the mid-‘60s.

In the film, a vibrant red wheel is mirrored in the eye of the beholder, heralding a breath-taking concept that will celebrate its premiere at the Geneva Motor Show (March 3-13). The outstanding, pure design of the GT Concept takes Vauxhall and Opel’s design innovation to a new level, and more will be revealed in a second film, out on January 21.