Aston Martin CEO, Dr Andy Palmer helping to promote the UK as a great place to do business

• Dr Andy Palmer helping to promote the UK as a great place to do business
• Aston Martin CEO joins select team of GREAT British ambassadors

Aston Martin CEO Dr Andy Palmer has been selected to become an ambassador for the UK Government’s GREAT Britain campaign, an initiative that promotes British business, tourism and education around the world, showcasing the very best of what Britain has to offer.

British luxury carmaker Aston Martin is already a partner of GREAT so it is fitting for the company’s CEO to spearhead its involvement.

Speaking about his ambassadorial role with the GREAT campaign, Dr Palmer said: “Aston Martin is proud to be a British company that does business in the global economy. Just a few weeks ago we launched the new DB11 and we have already taken orders for 1,400 cars, which will be sold in both the domestic and export markets.

“Britain is indeed a GREAT place to visit, study and do business so it is very easy for me to support the campaign. Aston Martin is proud to be at the forefront of British industry and we demand design and manufacturing excellence from our personnel every day.”

Palmer joins a specially selected team of 37 ambassadors who come from many different sectors but are united in their roles as leaders and influencers.

CES 2016 - Aston martin and Letv signed a memorandum of understanding to develop technological projects.

Leading global technology company Letv and luxury sports car brand Aston Martin today revealed at the Consumer Electronics Show the first results of their collaboration – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system.

Aston Martin and Letv signed a memorandum of understanding (MOU) on December 3rd 2015 to confirm research projects that include the development of connected electric vehicles through to manufacturing consultation on future electric vehicles.

The ideation and engineering of the Aston Martin Rapide S project has been led by the Letv IOV team and has focused on a new concept for the centre console and instrument panel.  

The center console is now a 13.3 inch HD touch screen and the instrument panel is now a 12.2 inch screen incorporating electronic instrumentation and gauges. The original human-machine interaction (HMI) has also been updated by integrating Letvs latest speech recognition technology.

Letv first showed its Autolink system in November 2015, the first time the technology company had released a product specifically developed for automotive applications. 

The collaboration with Aston Martin on the Rapide S further demonstrates the capabilities of the Letv global open auto eco-system. The Aston Martin Rapide S concept has been engineered to work with Letvs other devices and will include remote monitoring and services with the support of LeCloud through the vehicles Wi-Fi system.

Commenting on the significance of the reveal, Ding Lei, co-founder, global vice chairman and China and Asia Pacific CEO of Letv Super Car, said, “After a few months ‘efforts, we finished the integration of an Aston Martin vehicle and the Letv IOV system. We have successfully equipped this supercar brand with over 100 years of history with an ‘Internet brain’.”

Commenting on the project, Dr. Andrew Palmer, CEO of Aston Martin said: “Aston Martin is renowned for the beauty and quality of its hand-crafted cars. The integration of Letv advanced connected technologies into this bespoke environment is a natural progression as we look to the future demands of our customers”.