New ‘Ultimate Drive’ experiences lead impressive collection for 2017 For Aston Martin owners old and new.

• New ‘Ultimate Drive’ experiences lead impressive collection for 2017
• New portfolio includes trips-of-a-lifetime and the return of the ‘On Tour’ series
• Aston Martin Art of Living provides access to the ultimate in luxury lifestyle

Aston Martin today revealed a portfolio of experiences to be offered in 2017 by the British luxury brand’s Art of Living by Aston Martin programme, which takes customers beyond sports cars and provides them with the opportunity to live the brand’s lifestyle.

Ultimate Drives

Headlining the collection of experiences are two new Ultimate Drives. The first will see guests embark on an adventure spanning two continents in three weeks; their journey taking in South Africa, Monaco, Austria, Lake Como and Vienna, including challenging drives and helicopter rides, gourmet dining and undiscovered city sightseeing. 

For thrill seekers an adrenalin-fuelled Ultimate Drive will provide unprecedented access to some of the world’s top motor races: 24 Hours of Le Mans, Goodwood Festival of Speed, and an experience with our Innovation Partners, Red Bull Racing at their home race in Austria. 

Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman commented: “It is exciting to see the Aston Martin’s Art of Living team has curated such an incredible collection of experiences for 2017. 

I’m particularly impressed with the content of the new Ultimate Drives, which truly are once-in-a-lifetime journeys. Anyone attending these experiences will get to indulge in the soul of the brand.

On-Tour

The “On Tour” experiences provides the opportunity to drive an Aston Martin sports car along some of the world’s most breathtaking driving routes. A five-day tour of California will take guests from the Golden Gate Bridge to the beautiful Big Sur before heading onto Santa Barbara, Palm Springs and Joshua Tree. For those who prefer the East coast there will be a tour of New York that takes in the Hamptons along the way. In Europe, you can choose from a journey along the Atlantic Ocean Highway in Norway, which is world renowned for its beauty, or a tour of Bavaria in Germany or a drive from Madrid to Bilbao in Spain, taking in exquisite hotels along the way.

Trips-of-a-Lifetime

Those seeking a holiday with a difference are invited to experience Cuba the Aston Martin way.  The trip-of-a-lifetime to Havana will take in a visit to the Buena Vista Social Club, where guests can meet one of the original group members before being invited to record their own Cuban sounds. A tour of Havana in 1950s cars will provide guests with a great view of the city and the trip will be completed with cigar and mojito making classes. To indulge in a very different culture, the Art of Living by Aston Martin will also offer a Japanese experience. Guests will take in the galleries and gastronomy of Tokyo before travelling on the Bullet Train to Kyoto where they will experience a traditional Japanese tea ceremony performed by Geishas.

Ice Driving

For those looking for exhilarating experiences, Aston Martin knows the answer is Ice Driving. In 2017, the programme invites the daring to enjoy the thrill of ice driving in destinations including New Zealand, the U.S.A and Finland. A special experience in Courmayeur, Italy will also combine ice driving with the ultimate ski race.

Motor Sport

This unique collection provides exclusive behind-the-scenes access to some of the world’s most prestigious races including Monaco and Silverstone, and a day with our Innovation Partners, Red Bull Racing, which will give guests a unique insight into preparations made when they take their 2017 challenger to the track for the first time at pre-season testing in Barcelona. The highlight of the summer season will be the Le Mans 24 Hours where guests will enjoy exclusive access to the factory Aston Martin Racing team.

Design Materclasses and dinner series

A new offering for 2017 is the exclusive Design Masterclass, which offers the opportunity to learn about the meticulous processes and high level of attention to detail involved in producing an Aston Martin. Hosted by Aston Martin’s experts, guests will be able to enjoy live sketching, clay modelling, and leather trimming first hand to understand the finesse and craftsmanship of these techniques.

Finally, a series of fine dining evenings, hosted by well-known artists and designers will provide a taste of luxury while a tour of the home of Aston Martin will provide a fascinating insight into one of the world’s most aspirational brands.

Latest Aston Martin dealership opens up in Bristol as the brand expands its sales, models and dealers.

• New Aston Martin dealership open in Bristol
• Prime site offers new and ‘Timeless’ pre-owned sales, aftersales and parts
• State-of-the-art 2,500m² facility

Aston Martin has opened its latest new dealership in the UK in Bristol, with the first Aston Martin dealership for partner Dick Lovett.

The purpose-built state-of-the-art facility features a 25-car luxurious showroom for new and pre-owned Aston Martin sports cars and a separate lounge where customers can tailor their new car to the exact specification of their choosing using “Q by Aston Martin” elements. 

The dealership also has a dedicated aftersales team and a 10 bay workshop staffed by world-class Gaydon-trained technicians. Aston Martin Bristol offer a convenient “Collection & Delivery” service using their covered vehicle transporter and a “Roaming Technician” service to assist with minor repairs and original diagnostic work.

Speaking at the VIP customer reception yesterday evening, Aston Martin President and CEO Dr Andy Palmer said: “I am delighted to open this outstanding new facility here in Bristol, which sets the benchmark for all dealership showrooms worldwide.”   

“We are confident the passionate and dedicated Aston Martin Bristol team will draw upon their extensive experience and knowledge of the Aston Martin brand to provide our valued customers an exceptional service in the South West and Wales.  We are excited to be working with new partner Dick Lovett who share our passion for Aston Martin.”

Lynn Campbell, Managing Director, Dick Lovett commented: “It was great to see over 400 Aston Martin owners and enthusiasts this evening. The opening of our new state-of-the-art facility, in our 50^th year, has made 2016 a fantastic year. 

The facility has been uniquely designed and reflects Aston Martin’s core design philosophy and craftsmanship. We are dedicated to providing new and existing Aston Martin owners with a service which surpasses their expectations.”

Located in a prime position at Cribbs Causeway, close to Junction 17 of the M5, the showroom opening was attended by invited guests and key members of the Aston Martin senior executive team.

On display at the opening event was the new DB11. The first product launched under the company’s ‘Second Century’ plan, the DB11 is the bold new figurehead of the illustrious ‘DB’ bloodline and an authentic, dynamic sporting GT in the finest Aston Martin tradition.  

Also included in the display was the new Vanquish Zagato, a DB4 Convertible, the Aston Martin Racing #99 V8 Vantage GTE plus a host of other Aston Martin special project vehicles. In addition to this were examples from the company’s current line-up, and a selection of heritage models, including the Aston Martin A3, the oldest surviving Aston Martin in the world.

New Aston Martin dealership opens in Newcastle, the brand expansion continues with full force.

• New Aston Martin dealership open in Newcastle
• Prime site offers new and ‘Timeless’ Pre-owned sales, aftersales and Parts
• State-of-the-art 1,950m² facility

Aston Martin has opened its latest new dealership in the UK in Newcastle, with the first Aston Martin dealership for partner Stoneacre.

The purpose-built state-of-the-art facility features a 14-car luxurious showroom for new and pre-owned Aston Martin sports cars, a separate “Q by Aston Martin” lounge where customers can tailor their new car to the exact specification of their choosing, a dedicated aftersales team and a workshop staffed by world-class Gaydon-trained technicians. 

Speaking at the VIP customer reception last week, Aston Martin CEO Dr Andy Palmer said: “I am delighted to open this outstanding new facility here in Newcastle, which sets the benchmark for all dealership showrooms worldwide.  We have found the right partner in Stoneacre who share our passion for Aston Martin.   

“We are confident the passionate and dedicated Aston Martin Newcastle team will draw upon their extensive experience and knowledge of the Aston Martin brand to provide our valued customers in Newcastle an exceptional service.”

Shaun Foweather, Managing Director of Stoneacre commented: “It was great to see over 200 Aston Martin owners and enthusiasts this evening, which shows the extensive level of interest in this fantastic iconic 103 year old marque. It was an honor to also be able to unveil the new DB11 for the first time in the UK on such a special night.”

Located in a prime position at Silverlink, which is easily accessible from the A19 and A1, the showroom opening was attended by invited guests and key members of the Aston Martin senior executive team.

Attendees were treated to the first public unveiling in the UK of the new DB11. The first product launched under the company’s ‘Second Century’ plan, DB11 is the bold new figurehead of the illustrious ‘DB’ bloodline and an authentic, dynamic sporting GT in the finest Aston Martin tradition. 

Also included in the display was Aston Martin Racing endurance veteran, the #99 V8 Vantage GTE, an Aston Martin Vulcan, a Lagonda Taraf alongside examples from the company’s current line-up, and a selection of heritage models.

Aston Martin CEO, Dr Andy Palmer helping to promote the UK as a great place to do business

• Dr Andy Palmer helping to promote the UK as a great place to do business
• Aston Martin CEO joins select team of GREAT British ambassadors

Aston Martin CEO Dr Andy Palmer has been selected to become an ambassador for the UK Government’s GREAT Britain campaign, an initiative that promotes British business, tourism and education around the world, showcasing the very best of what Britain has to offer.

British luxury carmaker Aston Martin is already a partner of GREAT so it is fitting for the company’s CEO to spearhead its involvement.

Speaking about his ambassadorial role with the GREAT campaign, Dr Palmer said: “Aston Martin is proud to be a British company that does business in the global economy. Just a few weeks ago we launched the new DB11 and we have already taken orders for 1,400 cars, which will be sold in both the domestic and export markets.

“Britain is indeed a GREAT place to visit, study and do business so it is very easy for me to support the campaign. Aston Martin is proud to be at the forefront of British industry and we demand design and manufacturing excellence from our personnel every day.”

Palmer joins a specially selected team of 37 ambassadors who come from many different sectors but are united in their roles as leaders and influencers.

A new Aston Dealership to open in the South West, the Dick Lovett Group will open its new Bristol Showroom soon.

• Brand new dealership will service South-West region of UK
• Facility will be operated by Dick Lovett group
• Prime location will offer sales and servicing of the full range of Aston Martin models

Aston Martin will celebrate the opening of a brand new dealership this summer when Aston Martin Bristol opens its doors to customers in the south-west of the UK.

The new dealership – located in Cribbs Causeway, close to Junction 17 of the M5 motorway – is the first Aston Martin dealership for the Dick Lovett Group.

Aston Martin Bristol will cover the entire south-west of the UK, offering new and used Aston Martins for sale, along with a full service centre, creating more than 20 new jobs in the process.

The new 27,000 sq ft showroom will offer the full range of sports cars and customers will have the opportunity to activate ‘Q by Aston Martin’ on all new purchases to create a unique configuration for their car.

Like every Aston Martin dealer, the new business will offer an unrivalled quality of service and expertise to its customers.

Marcus Blake, General Manager, UK and South Africa said: “2016 is going to be an exciting year for Aston Martin and we are delighted to be working alongside the Dick Lovett Group, in opening a new state-of-the-art facility in Bristol this summer. We are confident the Aston Martin Bristol team will provide our valued customers in Bristol and the South West Region an exceptional service that will meet all their needs and exceed their expectations.”

Lynn Campbell, Managing Director, Dick Lovett Group added: “We are delighted to be working alongside Aston Martin, an iconic marque of unrivalled heritage. The opening of our new state-of-the-art facility this summer, in our 50^th year, will make 2016 even more special. The facility has been uniquely designed, nestled into Laurel Hill, and reflects Aston Martin’s core design philosophy and craftsmanship. We are dedicated to providing new and existing Aston Martin owners with a service which surpasses their expectations.”

CES 2016 - Aston martin and Letv signed a memorandum of understanding to develop technological projects.

Leading global technology company Letv and luxury sports car brand Aston Martin today revealed at the Consumer Electronics Show the first results of their collaboration – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system.

Aston Martin and Letv signed a memorandum of understanding (MOU) on December 3rd 2015 to confirm research projects that include the development of connected electric vehicles through to manufacturing consultation on future electric vehicles.

The ideation and engineering of the Aston Martin Rapide S project has been led by the Letv IOV team and has focused on a new concept for the centre console and instrument panel.  

The center console is now a 13.3 inch HD touch screen and the instrument panel is now a 12.2 inch screen incorporating electronic instrumentation and gauges. The original human-machine interaction (HMI) has also been updated by integrating Letvs latest speech recognition technology.

Letv first showed its Autolink system in November 2015, the first time the technology company had released a product specifically developed for automotive applications. 

The collaboration with Aston Martin on the Rapide S further demonstrates the capabilities of the Letv global open auto eco-system. The Aston Martin Rapide S concept has been engineered to work with Letvs other devices and will include remote monitoring and services with the support of LeCloud through the vehicles Wi-Fi system.

Commenting on the significance of the reveal, Ding Lei, co-founder, global vice chairman and China and Asia Pacific CEO of Letv Super Car, said, “After a few months ‘efforts, we finished the integration of an Aston Martin vehicle and the Letv IOV system. We have successfully equipped this supercar brand with over 100 years of history with an ‘Internet brain’.”

Commenting on the project, Dr. Andrew Palmer, CEO of Aston Martin said: “Aston Martin is renowned for the beauty and quality of its hand-crafted cars. The integration of Letv advanced connected technologies into this bespoke environment is a natural progression as we look to the future demands of our customers”.

Aston Martin to show the new DB10 James Bond Spectre Supercar at this months Regent Street Motor Show.

007’s bespoke Aston Martin DB10 to feature at this month’s Regent Street Motor Show

Just a few days after the premiere of Spectre, James Bond’s latest car – the unique Aston Martin DB10 – will be one of the attractions of the annual free-to-view Regent Street Motor Show (Saturday, 31 October).

Created specially for the movie, the hand-built DB10 is the latest in a long line of Aston Martins to have been driven by UK’s favourite secret agent. Bond’s first Aston was the famous DB5 from Goldfinger in 1964.

As well as the DB10, Aston Martin will also be displaying a number of cars from its current model range including the latest DB9 GT, limited edition Vantage GT12 and a four-door Rapide S.

The Regent Street Motor Show is just one element in the Royal Automobile Club’s London Motor Week, seven days when the capital honours cars.

Enticing as many as 350,000 visitors last year, London’s premier shopping street is closed to traffic for the day to allow cars from the past, present and future to be displayed for all to enjoy. The Regent Street Motor Show attracts not just petrol-heads but also tourists and people shopping early for Christmas.

The Show’s centrepiece will be a display of more than 100 veteran cars all taking part in the prestigious EFG International Concours d’Elegance. Many owners and their passengers will be in period costume, preparing themselves for the famous Bonhams London to Brighton Veteran Car Run, which sets off from nearby Hyde Park early the following morning (Sunday, 1 November).

The veterans will be rubbing shoulders with classic cars, bikes, new cars and futuristic ‘low or no’ emission electric and hybrid vehicles. The latter display is backed by two organisations helping to shape our motoring future – Go Ultra Low and Transport for London (TfL).

After a £1,000,000 investment, Aston Martin opens a new Showroom in Belfast.

• Aston Martin Belfast opens new £1m facility
• New and pre-owned showroom and servicing facilities now operational
• Guests treated to an impressive display of new products

Aston Martin Belfast’s new facility opened its doors last night as customers enjoyed a celebratory reception to mark the occasion and were treated to an exclusive display.

The dealership, which continues to be operated by long-term partner Charles Hurst, benefits from a £1m development and signals the group’s commitment to the luxury British brand.

Opened officially by Marcus Blake, Aston Martin Regional Director, UK, the new dealership benefits from a luxurious new and pre-owned showroom, dedicated aftersales team and a workshop staffed by world-class Gaydon-trained technicians. As a result, both current and future Aston Martin customers from Northern Ireland and Ireland can continue to expect the highest levels of customer service.

Attendees were also treated to a private viewing of the new Aston Martin DB10 which will be seen in the upcoming James Bond film Spectre. Also included in the display was Aston Martin Racing endurance veteran, the #97 V8 Vantage GTE, and models from the company’s current line-up, spearheaded by the DB9 GT.

The site, which is situated on Boucher Road, Belfast, adds to the group’s impressive dealer network and is now fully operational for customers throughout the region.

Marcus Blake, Regional Director, UK & South Africa said, “I’m proud to have been here to officially open Aston Martin Belfast’s new facility. Charles Hurst is a fantastic partner and we thoroughly look forward to welcoming new and current customers to their Belfast location in the near future.”

Michael Gimson, Senior Sales Executive, Charles Hurst Group also commented, “We’ve been overwhelmed by the reaction of our guests this evening. The investment that we’ve made into this new dealership symbolises the strength of the relationship between ourselves and Aston Martin and we were incredibly honoured to showcase the Aston Martin DB10 as part of tonight’s display.”