The luxurious lifestyles of the rich and famous and Rolls Royce owners.

The success of the extraordinary renaissance of the House of Rolls-Royce has been built on an intimate understanding of the lifestyles of the most discerning patrons of luxury in the world. 

The marque therefore fundamentally believes in serving a gentle presence in the world’s most glamorous and social locations, no matter the season.

Echoing the spirit of recent social summer hotspots including Porto Cervo, Ibiza and the French Riviera, Rolls-Royce Motor Cars will add a truly luxurious edition to the celebrated Alpine playgrounds of the wealthy and influential, Courchevel and St. Moritz.

“Our patrons represent a small but extraordinary band of highly influential and discerning men and women. They seek the very finest experiences in the most beautiful and glamorous destinations in the world. It is therefore fitting that Rolls-Royce, the most celebrated luxury house in the world, maintains a gentle presence wherever they are, ensuring existing owners and those wishing to know more about the marque are never without the benefit of a Rolls-Royce” Says James Crichton, Regional Director Europe, Rolls-Royce Motor Cars.

Courchevel:

Encompassing the key weeks in the European ski season (28^th January – 17^th February), Rolls-Royce will base an exquisite collection of beautiful Bespoke motor cars within the elegant surrounds of Courchevel’s Le Lana Hotel. Patrons will be invited to drive or be driven, ensuring they make the ultimate arrival following a day on the slopes. The Rolls-Royce of concierge teams will be present to ensure an effortless experience for guests. Chauffeurs will of course be on hand to meet patrons at their destination at a time of their choosing.

The collection of motor cars will include Dawn; the world’s most social open-top tourer. With every possible concession to comfort and warmth considered, patrons will be encouraged to lower the roof and survey Courchevel’s stunning Alpine vistas in the very finest style. Wraith, Ghost and Black Badge cars will also be available as either chauffeured cars or for those who wish to drive themselves as they traverse the region’s beautiful Alpine roads in consummate Rolls-Royce luxury.

St. Moritz:

Home of some of the winter season’s key social dates, St. Moritz combines world-class skiing conditions with a highly exclusive and cosmopolitan ambience.

Rolls-Royce will take residence between 27^th January – 28^th February at the iconic Badrutt’s Palace Hotel. Akin to the Rolls-Royce Summer Studio at Porto Cervo, the marque’s beautifully appointed lounge will take its place as a social hub that will serve as the perfect starting point for an Alpine sojourn in a Ghost, Wraith, Dawn or Black Badge car.

Mitsubishi and Jamie Barrow, sets a new World Guinness speed record for a snowboarder being towed by a car

Britain's fastest snowboarder, Jamie Barrow, and the Mitsubishi ASX returned to the frozen lake of St. Moritz, Switzerland with the purpose to break the Guinness World Record for the fastest speed on a snowboard towed by a vehicle^[1].

Mitsubishi Motors in the UK supported Jamie with his ‘Adventure Advanced’ journey, providing him with the perfect vehicle – a 2.2-litre ASX 4. The smart and efficient compact crossover, with four-wheel-drive capability, Mitsubishi Active Stability Traction Control^[2] and a top five-star Euro NCAP rating for safety was an integral part of the stunt.

Being on a frozen lake, safety and preparation were a major factor when planning the project. The track was fenced off and piste bashers groomed the snow especially for the Guinness World Record attempt.

Strict criteria had to be met for the Guinness World Record officials, including completing a run in both directions with recording equipment to be set at 100m apart by an official. With 200m needed either side so that the Mitsubishi ASX could accelerate and slow down safely on the snow, a total run of approximately 500m was prepared.

On the morning of Thursday 28th January, Barrow prepared for the stunt and inspected the conditions; the piste bashed track was bumpy and the snow was soft.  These were not ideal conditions but Barrow felt comfortable on the warm up lap and confident that he could beat the record, which he managed to do on his first attempt!

The very out run was recorded at 100.840 Kph, but because the criteria for the Guinness World Record states that two runs, one in both directions, has to be recorded, the return run back was recorded at 98.901 Kph.  With both runs averaged, it gives the Guinness World record speed of 99.871 kph.

About his newly set Guinness World Record, Jamie said:

“I’m ecstatic at beating the record! I do think though that I could’ve easily handled going a lot faster if it wasn’t for the soft snow due to unseasonably mild weather.  I’m really looking forward to returning and attempting to beat my own record with the Mitsubishi ASX when there are more favorable weather conditions!”

Stewart McKee, General Manager of Press, Public Affairs and Events at Mitsubishi Motors in the UK, said:

“We are delighted to be supporting Jamie in this way. What he has achieved is truly remarkable and perfectly encapsulates Mitsubishi’s ASX “Adventure Advanced” message, seeing amazing individuals taking on amazing challenges^[3].”

Guinness World Record – “Fastest speed on a snowboard being towed by a vehicle”

Event Date:   Thursday 28^th January 2016

Location:      St Moritz, Switzerland

Vehicle:        Mitsubishi ASX

Speed:          Out run - 100.840 Kph

                      Return run - 98.901 Kph

                      Average of 2 runs for record - 99.871kph