USA - Scion continues to "make the difference" with some interesting designs at the L.A. Show.

Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.

“With the C-HR Concept debut and collaborations with our incredible creative partners, it’s an exciting time for Scion,” said Landy Joe, Scion auto shows and special events manager. “Our goal was to interject this spirit in our LA Auto Show activations and demonstrate how Scion likes to do things outside of the box.”

 

Scion C-HR Concept

The eye-catching Scion C-HR Concept will make its world debut, giving attendees an up-close look at the next addition to Scion’s line-up. 

Named for its Compact size and High Ride height, the C-HR Concept incorporates distinctive styling and sporty performance. The versatile hatch and sophisticated touches aim to meet the lifestyle needs of the young urban creatives who inspired the design.

 

STAMPD Style for Scion

Scion’s style statement doesn’t end with the C-HR Concept. Scion creative partner and GQ Magazine’s “Best New Menswear Designer of 2015,” Chris Stamp of Los Angeles-based ‘avantstreet’ lifestyle brand STAMPD, will give Scion product specialists a fresh look for the auto show season. Exclusive to Scion, the collection of jackets, shirts and pants takes styling cues from STAMPD’s outlook on luxury streetwear. 

Two new commercials, directed by Stamp, feature both menswear and womenswear outfits that complement the sporty look of the 2016 iM and sleek aerodynamics of the 2016 iA. A preview of the Scion x STAMPD collaboration can be seen on the Scion Blog.

 

Creative Collaborations on Display

LA Auto Show visitors will experience how Scion’s creative partners take the spirit of the brand to new places. Meet and greets with Scion partners will be held at the Scion booth during the following dates and times:

• Friday, November 20 at 11:30 a.m.: Robert Kirkman, creator of The Walking Dead comic book and Skybound Entertainment
• Saturday, November 21 at 1:30 p.m.: Andrew Reynolds and Bryan Herman, legendary professional skateboarder and leader of Baker Skateboards
• Sunday, November 22 at 1:30 p.m.: Steve Aoki, Grammy Award-Nominated, Gold-Selling Artist & Producer/DJ
• Saturday, November 28 at 1:30 p.m.: Eddie Huang, restauranteur, writer, host, and TV producer

Further examples of these partnerships will be on display with the attention-grabbing Scion iA project builds by Eddie Huang and Skybound Entertainment. Huang embraced LA culture with a modern take on the classic lowrider, outfitting the iA with a chain-link steering wheel, custom swivel front seats and a one-of-a kind gold-plated grille. The hood features a mural of a “human panda,” which is how Huang refers to himself.

Fans of The Walking Dead will appreciate Skybound Entertainment’s execution of Robert Kirkman’s latest comic book, Outcast. With the theme of demonic possession, the orange, black and green-toned car moves and operates on its own via pneumatic movements of multiple components and an automated sequence of light and audio effects.

 

11^th Annual Scion Tuner Challenge

Prominent streetwear brands illest and Crooks & Castles showed what’s possible when each created remixed versions of the 2016 Scion iM. Competing head-to-head in Scion’s annual Tuner Challenge. 

Mark Arcenal, creative director of illest, drew inspiration for his iM concept from the Japanese VIP world, while Rob Panlilio, co-founder of Crooks & Castles, stuck to his Japanese car roots with a wide body kit and AccuAir suspension. Visitors will get an up-close look at both builds before the winner is announced by Eddie Huang on November 28.

 

2016 Scion FR-S Release Series 2.0

Style is simple with the 2016 FR-S Release Series 2.0. With just 1,000 vehicles available, the 2016 FR-S Release Series 2.0 is the most elusive and exclusive Scion release series yet. 

The vehicle comes with luxurious appointments and premium features, including heated seats in black Alcantara and leather with camel-colored accents; Lunar Storm paint and 17-inch forged alloy wheels; Smart key with push-button start; dual-zone automatic climate control and HID headlamps with LED daylight running lamps.

Scion heads to SEMA with a host of speciality vehicles and guests to keep the crowds happy

Specialty Cars to Shine at SEMA 

2015 SEMA - Scion Tuner Challenge - illest iM Specs

2015 SEMA - Scion Tuner Challenge - Crooks & Castles iM Specs

2015 SEMA - Skybound Entertainment/Robert Kirkman Outcast Scion Specs

2015 SEMA - Eddie Huang Scion iA Specs

Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles’ Arts District ahead of their debut at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6.

For the 11^th Annual Scion Tuner Challenge, remixed versions of the all-new sporty 2016 iM 5-door hatchback were created by prominent streetwear brands illest and Crooks & Castles. Each received a Scion iM and a $15,000 build budget to put a unique spin on the car.

Mark Arcenal, creative director of illest, drew inspiration for his iM concept from the Japanese VIP world, a clear departure from the race-inspired tC he built at the 2008 Scion Tuner Challenge.

“With a background in motorsports, I went with familiarity for my previous Scion Tuner Challenge experience. I wanted to push the boundaries even further this time,” Arcenal said. “The iM has a sporty look I thought would mesh well with the aggressive VIP style, making for the perfect combo to win the competition.”

Rob Panlilio, co-founder of Crooks & Castles, stuck to his Japanese car roots with a wide body kit and AccuAir suspension. In true Crooks & Castles’ fashion, Panlilio and his team featured a black and white scheme, with an all-white leather wrapped rollcage and black rewrapped race seats for the interior. The car was finished off with his signature trademark, custom white mesh wheels, mirroring the theme of his existing fleet of customized cars.

Beyond the Tuner Challenge entries, Scion lifestyle partners Eddie Huang and Skybound unveiled two eye-popping 2016 iA project cars that capture the passion of their fans.

Eddie Huang, well-known for his book and TV adaptation, “Fresh Off The Boat,” is embracing L.A. culture with a modern take on the classic lowrider, outfitting a Scion iA with a chain-link steering wheel and custom swivel front seats and more. A dual-stage air bag system with independent wheel control allows for side to side, front to back and 3-wheel motion. Meanwhile, the exterior features metallic yellow paint with root beer accents. 

A mural of a “human panda,” which is how Huang refers to himself, is on the hood. Huang has also added wire wheels dipped in gold, along with a one-of-a-kind gold-plated front grille, truly capturing the essence of the era, but with a modern twist.

Fans of The Walking Dead will appreciate Skybound Entertainment’s execution of Robert Kirkman’s latest comic book, Outcast. With the theme of demonic possession, the car will move and operate on its own via pneumatic movements of multiple components and an automated sequence of light and audio effects. 

The orange, black and green-toned car has a demonic spirit graphic directly inspired from the comic book on the roof and will gyrate, smoke, change colors, and emit eerie sounds that encompass everything fans love about the possession genre.

"This year has been a big one for Skybound,” said Kirkman. “We celebrated our fifth anniversary and the release of our first feature film, AIR, with Scion at San Diego Comic Con, and we're excited to continue the partnership with the creation of the Outcast car.”

In partnership with Toyo Tires, Scion will bring all four customized vehicles to the SEMA Show, where fans can get their first up-close look at each modified edition. 

Both Scion Tuner Challenge vehicle entries will be judged by a panel consisting of the previous year’s participants, Super Street magazine, GT Channel andSpeedhunters. Scion will announce the grand prize winner of $10,000 at the L.A. Auto Show on Nov. 28, hosted by Eddie Huang.  

Fans of the Scion Tuner Challenge can follow along by visiting www.ScionRacing.com for blog entries, photos and video content. Fans can also tune in to the Scion Racing Twitter and Instagram for an additional looks at the builds by using the hashtags #ScionTunerChallenge and #Scion.