Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label ad personam. Show all posts
Showing posts with label ad personam. Show all posts

Monday, 9 November 2015

Lamborghini Huracan LP 610-4: Model year 2016 product Updates, make the this the best Huracan ever.

Following its successful market introduction in 2014 the Lamborghini Huracán LP 610-4 is now available to order with a number of updates. The new contents focus on efficiency, drivability and luxury and are already available with the 2016 model year.
The price of the Huracán LP 610-4 remains unchanged at 169.500 Euros + tax.

As standard, both the Huracán coupé and newly-launched Spyder version include cylinder deactivation to improve engine efficiency; the first time this function is included in a naturally aspirated V10 engine. 
When full engine capacity is not required, five of the ten cylinders are temporarily deactivated by switching off one cylinder bank. When the driver accelerates, the system switches back instantaneously to ten-cylinder mode, while being virtually impossible to detect by the driver. This feature reduces fuel consumption and CO2 to 283 g/km4WD System, 
A fine-tuning of the electronically controlled 4WD system provides a neutral and even more improved driving behaviour, particularly in STRADA mode.
The offer in the color an trim of the Huracán has been significantly enlarged. Interior refinements as standard include leather to door handles and the upper parts of the center console. Air vents are now painted in exclusive matt black.
Lamborghini Ad Personam, the brand’s customization program, has also added the availability of interior personalization, as well as exterior options including heritage colors and matt paints. The full Ad Personam program provides for owners wishing to further customize their cars to their unique personal tastes.
The options program has been further extended. New options available include Lamborghini’s Sensonum audio system. The system delivers 390 Watts RMS, with a ten-channel amplifier and a range of ten loudspeakers in hexagonal-shaped grilles and the exclusive Sensonum badge.
Lamborghini’s optional sports exhaust system, which can be specified with a style package for high gloss black tailpipes, is now available in all markets worldwide.
New LED lighting in the engine compartment can be combined with the optional transparent engine bonnet and carbon fiber engine compartment. Cruise Control can be specified, and a travel pack provides additional storage nets front and rear, an additional 12V lighter and cupholders.

Friday, 11 April 2014

Lamborghini at the Beijing Auto Show.

A roaring success at the Geneva Motor Show, the Lamborghini Huracán will soon make its highly anticipated Asia debut at the Beijing Auto Show on April 20, 2014. As the heir to the most successful Lamborghini ever, the Gallardo, the Huracán is expected to make waves in the supercar realm due to its unmatched performance, technical innovation, and styling.  


At the Beijing Motorshow 2014 Automobili Lamborghini is also going to present the Aventador in a highly exclusive and appealing configuration called Nazionale, realized by Lamborghini Ad Personam, the personalization program that allows clients to create their own made-to-order Lamborghini.  




Stephan Winkelmann, President and CEO of Automobili Lamborghini said: "For Lamborghini China is a very important market. We entered China in 2005 and for us today in terms of sales China represents the second largest market in the world. Therefore we are especially looking forward to present to the Asian public both models, the new Lamborghini Huracán LP 610-4 and the Lamborghini Aventador LP 700-4 in the special Ad Personam configuration Nazionale." 

Tuesday, 25 February 2014

Lamborghini updates AD PERSONAM personalisation program.

Automobili Lamborghini will present its renewed Ad Personam program at the 2014 Geneva Motor Show - the personalization program which allows clients to create their own made-to-order Lamborghini. Currently available for the Aventador range, it will soon be extended to the Huracán.

The new options increase the ability to commission a new Lamborghini right down to the smallest details. Passenger compartment color combinations have been increased, with an expanded choice of leather and Alcantara® colors, as well as the range of colors for floormats and seatbelts. New dual-color exterior paint and livery possibilities are also offered.


Ad Personam boasts a range of new materials: from semi-aniline leather, among the highest quality leathers available on the market with its soft touch and natural look, to the most innovative and high-tech materials, such as Forged Composite, a Lamborghini patented carbon-fiber material offered for the hard top ,interior and exterior details of the Aventador.

The program also extends to the most extreme levels of personalization: from hand-stitched seat emblems and monograms inside the passenger compartment, right through to requests for custom colors, all while maintaining the manufacturer's strict quality and design standards.


Customers taking advantage of the Ad Personam program can also configure their vehicles directly at the Lamborghini plant in Sant'Agata Bolognese, Italy, assisted by a dedicated specialist who ensures that the vehicle produced is not only unique, but fits in with the Lamborghini brand and traditions.

A concrete example of the infinite range of combinations offered by Ad Personam is the special Aventador Roadster displayed at the next Geneva Motor Show. The vehicle has a range of high customizations to both its interior and exterior: it is the first vehicle with Forged Composite inserts on the front spoiler, air intake, rear spoiler; and, in the interior, on the door sills, instrument cluster cover, infotainment controls and screen trim.

The mirrors and transparent engine hood details have been further personalized with the choice of a matt silver paint instead of black. Even the bodywork color is Ad Personam, a shimmering blue (Blue Sideris) matching the dual-color rims and the Forged Composite roof with blue highlights and special Y-shaped livery.

A further refinement for those visiting the Geneva Motor Show is the creation of the Ad Personam Studio. The Studio is a fully-functional and highly-exclusive design studio where customers are assisted in the process of creating their very own, made-to-order Lamborghini Aventador. The procedure of defining the new vehicle's specification is further aided by color and material samples and by a car configurator, which gives a preview of the result on the finished vehicle.