USA - Ford celebrates the American's biggest seller for decades, the F-Series with a year long celebration.

• Ford F-Series is now America’s best-selling truck for 40 consecutive years and America’s best-selling vehicle for 35 years; with more than 26 million trucks sold since 1977
• Listening to customers, delivering constant innovation and best-in-class levels of performance enabled the Ford F-Series to set itself apart by making customers more productive through tougher, smarter and more capable trucks

• Ford kicks off 2017 with a yearlong celebration for loyal F-Series owners and their trucks at 40YearsTough.com

Ford, America’s truck leader, is celebrating a major milestone as F-Series now reigns as the top-selling truck in the country for 40 consecutive years and best-selling vehicle for 35 years.

Ford has now sold more than 26 million F-Series trucks since January 1977. Think of it like this: That many trucks could circle the globe more than three times, or, lined up bumper-to-bumper, would span 90,000-plus miles.

Ford truck leadership was established with the sixth-generation of F-Series for the 1977 model year, a time when 8-track tapes, disco and bell bottoms were the rage. 

The company was riding a sales wave – based on an all-new F-150 light-duty pickup featuring an improved 351-series V8 engine, standard front disc brakes, and an extended SuperCab offering.

Yet continuous innovation is at the very core of F-Series’ success and even with the momentum in 1977, Ford engineers were already at work on a clean-sheet design for an all-new lineup. That seventh-generation F-Series not only set sales records for trucks, but also by 1982 it had become the overall best-selling vehicle in America.

“The 1980 model was a breakthrough generation for Ford,” said historian and author James Wagner. “It was all new – probably the greatest change in 40 years. It was fresh and had a strong emotional appeal with the twin I-beam front suspension. It seems from that point on, things really went Ford’s way as far as trucks were concerned.”

1997 marked the beginning of a split for F-Series into two distinct platforms – the 10th-generation F-150 was geared toward light-duty truck customers, while new F-250 and F-350 Super Duty brand trucks debuted in 1999 targeting heavy-duty commercial vehicle buyers.

Ford anticipated widening consumer needs, expanded its truck lineup

Early on, Ford identified changing consumer preferences among truck customers who were increasingly using their vehicle to do more than haul livestock and equipment; customers were also using their trucks for their family and lifestyle needs. 

Beginning with the King Ranch in 2001, Ford was now offering luxury edition pickups that provided a combination of capability, style and comfort. Furthermore, models like the Platinum and Limited series went further, featuring leather seating, rich wood trim, full power accessories and premium sound systems.

Ford also pioneered performance and specialty truck segments with the special-edition Harley-Davidson F-150 and SVT F-150 Lightning in 1993. By 2002, Ford was marking 25 years as best-selling truck in America and 20 years as best-selling vehicle overall.

“What’s made the F-Series so successful is the Ford truck team’s ability to anticipate the needs of our customers better than anyone else – how those needs change, what’s most important, and what they need to move forward,” said Todd Eckert, Ford truck group marketing manager. “Their insights help us design, engineer and build America’s best-selling trucks.”

For the 2004 model year, the 11th-generation F-150 received a top-down redesign. 2009 saw Ford charging ahead with some of the strongest visual cues ever for the 12th-generation F-Series. 

For the 2011 model year, the company was poised to combat skyrocketing energy costs with introduction of the all-new fuel-efficient 3.5-liter EcoBoost^® V6 engine for F-150.

Toughest, smartest, most capable F-Series ever

On rare occasions, innovative companies forever change the game with the introduction of a revolutionary product. Ford’s all-new high-strength, military-grade aluminum-alloy body for the light-duty F-150 in 2015 was that breakthrough product. 

Then Ford applied the same lightweight material to make the all-new 2017 F-Series Super Duty even more capable than ever.

When paired with advanced powertrains, like Ford EcoBoost V6 engines, the F-150 lineup offers the most hauling capability* and best-in-class gas mileage**.

Customers and critics alike appreciate the continued innovation of Ford F-Series trucks, with the 2017 Super Duty winning the Motor Trend Truck of the Year award – the seventh time in 30 years Ford has taken home the honors.

F-Series innovations and milestones, 1977 to present

• 1977: Ford begins F-Series truck leadership, selling 818,580 trucks for the model year
• 1979: Ford introduces the Built Ford Tough brand promise
• 1980: All-new seventh-generation F-Series features efficient gas and diesel V8 engines, new angular design, improved interior features; twin-traction-beam four-wheel-drive front suspension introduced
• 1984: F-150 replaces F-100 as base F-Series truck, adding improved safety features and new center console; optional CD player comes a year later
• 1987: Eighth-generation F-Series features a more aerodynamic design, available electronic fuel injection, redesigned interior including instrument panel, and rear antilock brakes
• 1998: Super Duty brand of medium-duty trucks debuts for commercial customers and aligns the popular F-150 line for light-duty customers
• 2001: Luxury King Ranch is an unprecedented success
• 2002: Ford, celebrating 25 years as best-selling truck in America and 20 years as best-selling vehicle overall, introduces Ford-engineered, Ford-built 6.7-liter Power Stroke^® turbo diesel engine
• 2008: Ford introduces all-new Class 3-leading F-450 pickup, once again raising the bar for maximum towing capacity
• 2011: Powerful, efficient EcoBoost engine technology introduced for F-150
• 2015: Ford shifts production away from steel to high-strength, military-grade, aluminum-alloy body for F-150; introduces all-new technology, including 360-degree camera
• 2016: New Pro Trailer Backup Assist helps make backing up a trailer as easy as turning a knob; plus F-150 is only full-size pickup to earn a five-star rating from National Highway Traffic Safety Administration and a Top Safety Pick from Insurance Institute for Highway Safety
• 2017: Ford celebrates F-Series leadership, marking 40 years with the best-selling truck in America and the best-selling vehicle overall for 35 years

USA - And they're off, the new 2015 Ford F-150 Pick-up, aluminium constructed and more popular than ever.

• 2015 Ford F-150 starts production at historic Ford Rouge Center; facilities transformed with the latest in manufacturing technology to build the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed
• All-new F-150 is completely redesigned - establishing a new standard for full-size pickups by bringing together improved capability and efficiency, along with cutting-edge smart vehicle technology
• New F-150 goes on sale in December in the United States and will be available in 90 markets in 2015; F-150 is part of the Ford F-Series lineup - America's best-selling truck for 37 consecutive years and best-selling vehicle for 32 consecutive years

Ford Motor Company again demonstrates manufacturing leadership and innovation as the first all-new F-150 rolls off the line today at historic Ford Rouge Center - marking production of the toughest, smartest, most capable and most efficient F-150 ever.

Interest in the new Ford F-150 has steadily grown since the truck was revealed in January at the 2014 North American International Auto Show. More than 225,000 truck enthusiasts have submitted their contact information for updates about the vehicle, and more than 250,000 customers have built and priced their own unique version of the all-new F-150 online - a record through 13 generations of America's favorite truck. The new model will be in showrooms next month.

"The all-new F-150 continues to advance my great-grandfather's vision of building vehicles we can be proud of and our customers can depend on," said Bill Ford, executive chairman, Ford Motor Company.

Both the historic Ford Rouge Center and the all-new Ford F-150 are hallmarks of innovation. Throughout the 20th and 21st centuries, Rouge has represented Henry Ford's vision for lean, flexible and sustainable manufacturing. The 2015 F-150 - the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed - stands for the future of trucks, and brings the latest in smart technologies and state-of-the-art build processes.

"The all-new F-150 is a showcase of innovation and class-leading capability for truck customers," said Mark Fields, Ford president and CEO. "It underscores the product excellence and innovation we are delivering in every part of our business as we accelerate our pace of progress toward profitable growth."

F-150 is part of the Ford F-Series truck lineup. Now in its 66th year, F-Series has been the best-selling truck in America for 37 consecutive years and best-selling vehicle in America for 32 consecutive years.

Manufacturing innovations for a new generation of pickup

The all-new F-150 is the most innovative truck in Ford history, featuring breakthrough technologies and features that redefine the light-duty pickup for a new generation. The scope of innovation reaches beyond the truck's overall design with a new approach to how it is built, which Ford's "Building the Future of Tough" video illustrates.

With a deep understanding of customer needs for a dependable, more capable and more efficient pickup truck, the Ford team designed the advanced manufacturing process to include the latest in materials and in forming and joining technologies. This makes the 2015 model a dramatic advancement over anything the competition has to offer.

Ford's refurbished Dearborn Diversified, Stamping and Tool & Die facilities provide the latest equipment to give the truck its tough body. This includes new press lines to help stamp four different types of high-strength aluminum alloys that reduce cab and cargo box weight while improving durability. New hydroforming lines use pressurized oil to form metal tubes into strong support rails for structural soundness, a new chemical coating system prepares the aluminum for high-strength adhesives, and a new heat treat area bake hardens the alloys, resulting in more robust, durable materials.

Five hundred new robots in the all-new body shop conduct state-of-the-art joining technology that leads to a tougher truck. Smaller, more compact robots install the roof and doors, transfer the vehicle to final assembly, and scan the body to ensure the highest quality standards are met.

The Dearborn Truck Plant paint shop was updated with dirt detection technology and increased robotic paint automation for more durable paint application resulting in best-in-class exterior appearance for the all-new F-150. Other new processes support the addition of new truck features, such as installation of a class-exclusive 360-degree camera with split-view display.

To support the launch of the all-new F-150, Ford added 850 new workers across its Dearborn Truck, Diversified and Stamping facilities. These new workers join the more than 4,000 existing team members, who work to ensure the 2015 model is built with the highest level of craftsmanship.

"The all new Ford F-150 is the true definition of America-made and speaks to the commitment of the hardworking men and women of the UAW," said Jimmy Settles, UAW vice president and director, National Ford Department. "From the very beginning, our production workers in stamping and assembly, as well as our skilled trades, have been an integral part of this historic transformation."

All-new F-150 redefines tough, smart, capable, efficient

The all-new F-150 lineup delivers an impressive combination of power, capability and efficiency - from faster processors that enhance driving performance, to breakthrough cargo management and towing solutions, to advanced materials that improve durability, inhibit corrosion and result in an overall lighter truck.

The 2015 F-150 is the most efficient F-150 ever, due to dramatic improvements in weight savings and advanced engine technology. F-150 can tow up to 1,100 more pounds, haul up to 530 more pounds, and will have better fuel economy ratings than the current lineup. Fuel economy is projected to be at least 5 percent and up to 20 percent higher. (EPA-estimated fuel economy ratings will be announced later this month.)

The following underscore the new F-150's position as the future of pickup trucks:

• Toughest: All-new, high-strength steel frame; high-strength, military-grade, aluminum-alloy body; more than 10 million miles of torture testing; Baja 1000-proven 2.7-liter EcoBoost® engine
• Smartest: 11 new class-exclusive features, including 360-degree camera view; BoxLink™ cargo management system; 400-watt power outlets inside the cab; LED headlights, taillights and sideview mirror spotlights; remote tailgate release
• Most capable: Up to 700 pounds less weight, plus four engine choices for an impressive combination of power, capability and efficiency, including best-in-class towing of 12,200 pounds and best-in-class payload of 3,300 pounds
• Most efficient: Dramatic improvements in weight savings and advanced engine technology result in the most fuel-efficient F-150 ever. Regardless of model or engine choice, every truck customer benefits from this weight savings

In addition to Dearborn Truck Plant, the all-new F-150 will be manufactured at Kansas City Assembly Plant in Claycomo, Missouri, starting in the first quarter of 2015. Combined, the two plants will have capacity to produce more than 700,000 trucks per year for availability in 90 markets globally.

Visitors can plan to witness production of the all-new F-150 and its state-of-the-art building processes as part of the Ford Rouge Factory Tour in Dearborn, Michigan. The tour is undergoing renovation, with new films, exhibits and hands-on experiences scheduled to reopen to the public later this month.