Dynamo joins forces with FIAT and the 500 X to tour the country.

• FIAT has partnered with famous magician Dynamo to star in the build up to the launch of the FIAT 500X in the UK in April
• The artist and the new crossover feature in an extraordinary 360-degree VR test-drive experience using special 3D headsets
• The tour visits six UK city-centre locations in February and March, starting today in London’s Covent Garden
• The VR experience is a collaboration between FIAT, Dynamo and Framestore, the British Oscar-winning SFX studio
• More information on the "The Power of X” initiative is available at the dedicated site:thepowerofXtour.co.uk

The "The Power of X” tour, featuring the FIAT 500X and world-famous magician Dynamo, kicks off in the UK. Having already visited 68 European cities, the UK leg of the tour brings the FIAT 500X and Dynamo’s immersive VR experience to London’s Covent Garden on February 13 and 14, before moving on to Cardiff (Queen Street, February 15), Birmingham (Victoria Square, February 21), Manchester (Piccadilly Gardens, February 22) and Newcastle (Grainger Square, February 28), before making its final stop in Glasgow (Silverburn, March 1).

Participants in the #ThePowerOfX tour are taken on a double journey to discover the new FIAT 500X: not only are they able to get up close and personal with the new crossover they can also take part in an immersive digital experience thanks to a special Virtual Reality headset, which reproduces a 360-degree environment in ultra-high resolution 3D. Users will be part of the first ever virtual reality magic experience, produced in collaboration with FIAT, Dynamo and Framestore - the two-time Oscar®-winning, British special effects studio.

Everyone is welcome to drop in and explore the “The Power of X” tour events but by registering online at thepowerofxtour.co.uk visitors will be given priority access at their chosen location, allowing them to skip the queues. Once there, they will be given a wristband with a unique chip which will not only allow them to gain access to the facilities, it will also enable the cameras installed at the event to recognise each individual and compile a unique and personalised video of their experience.

At the same time, dealers throughout the UK will host special preview weekends where people can enjoy the same VR test drive experience with Dynamo and see the FIAT 500X in the metal for the first time. The beginning of the tour also coincides with the official opening of the FIAT 500X order books, enabling the 82,000 “hand raisers” who have so far expressed an interest in the new crossover to create their perfect FIAT 500X using the online configurator and place their order for one of the most hotly-anticipated new cars of the year.

Visitors to both FIAT dealerships and city-centre tour locations will also be able to recreate Dynamo’s incredible virtual experience at home using a cardboard toolkit that will be given as a gift to all participants. Comprising a piece of carefully folded cardboard containing a pair of lenses and used in conjunction with a designated smartphone app, the headset becomes a virtual reality headset in its own right, allowing people to experience “The Power of X” in their own homes.

The arrival of “The Power of X” tour in the UK was marked by an exclusive event at the Copperbox Arena in London where Dynamo performed a one-off, never-to-be repeated illusion, making a FIAT 500X appear on stage in front of more than 1,000 astonished guests. 

Video of the illusion is available to view here:www.youtube.com/FiatUK

The FIAT 500X range at launch kicks off with the 140hp 1.4-litre MultiAir Popstar, priced from £17,595 OTR, when the first right hand-drive models arrive in showrooms nationwide on April 17. An entry-level 1.6 Pop joins the range shortly thereafter priced from £14,595 OTR. For more information visit 500x.FIAT500.com or search for #ThePowerOfX

Ssangyong continues to grow, with a raft of new dealers, From Devon up to Scotland.

• 10 new SsangYong sales & service dealerships appointed:  Bath, Belfast, Cardiff, Consett, Dumfries, Falkirk, Falmouth, Ipswich, Plymouth and Shrewsbury

A further 10 new dealers have signed-up to represent SsangYong, Korea’s oldest car brand, bringing to 20 the number of new dealers appointed this year.

XIV Air concept unveiled at the Paris Motor Show	X100 arrives mid-2015 - XIV Air (left) and Adventure concepts
60th anniversary edition Rexton W (left) and Korando	SsangYong Korando
SsangYong Korando Sports Pick-up	SsangYong Turismo MPV

The new appointments are:

• Bescol Motors, Consett, County Durham
• Falmouth Garage, Falmouth, Cornwall
• Frasers of Falkirk, Falkirk, Scotland
• Klic Cars, Dumfries, Scotland
• Lindacre Ipswich, Ipswich, Suffolk
• Minerva Cars, Bath, Avon
• SERE, Belfast, Northern Ireland
• Shukers, Shrewsbury, Shropshire
• SMC Plymouth, Plymouth, Devon
• Tanners of Cardiff, Cardiff, Wales

“Confidence in the SsangYong brand is unquestionably growing, and our business proposition for dealers is increasingly being recognised as these 10 new appointments testify”, said Paul Williams, CEO of SsangYong Motor UK.  “We warmly welcome each and every one to the SsangYong franchise, which has grown by 29 new dealerships in less than two years.

“Our four model range has been extensively refreshed - face-lifted Korando, new Rexton W and Turismo, and greatly improved Korando Sports pick-up - offering dealers and their customers a complete range of SUV and 4x4 vehicles, plus our all-new B-segment X100 crossover arrives mid-next year.

“That confidence is also translating into sales, with SsangYong now one of the fastest growing brands in the market this year.”

SsangYong is actively looking for the right quality dealers to represent the brand in a number of locations.  There are a number of open points across England, Scotland and Wales including Aberdeen, Birmingham, Bradford, Greater Manchester, Leicester, Liverpool, London & South East, Mid & North Wales, Reading, Southampton, Teesside and Watford.

F-Type's covered in the Union Flag tour the Great British Isles

• A fleet of Union Jack liveried F-TYPEs has embarked on a ‘Best of British’ promotional tour as part of the car’s launch activity and Jaguar’s #YourTurnBritain social media campaign
• Working with ambassadors Jamie Campbell Bower, Alice Temperley, MistaJam, Graeme Swann and Jimmy Anderson, the campaign celebrates the best of British film, design, music and sport
• The tour started in London this month and visits Leeds and Newcastle (12th), Edinburgh and Glasgow (13th), Manchester and Liverpool (14th), Sheffield, Nottingham and Birmingham (15th) Cardiff, Bristol and Oxford (16th)

To celebrate the successful launch of the new F-TYPE sports car, Jaguar has launched its #YourTurnBritain campaign; inviting people to share photos that encapsulate the best of modern Britain through Facebook, Twitter, Instagram or Tumblr.  The best images submitted will win one of four unforgettable F-TYPE driving experiences.

A fleet of six F-TYPEs, with special Union Jack artwork, has embarked on a promotional tour of Britain in support of the new campaign.  The unique F-TYPE exterior finish was inspired by the recent ‘Best of British’-themed BBC Top Gear TV show, with an unprecedented line-up of UK automotive products on The Mall in London – led by three Jaguar F-TYPEs – each carrying a Union Flag.

So far, the #YourTurnBritain campaign has attracted more than 250,000 social interactions and over 2,000 competition entries across all social media platforms, with many blogs also contributing with their own celebrations of modern Britain.  The images encapsulate modern British culture, with a focus on design, sport, film and music, but all postings in line with the ‘modern Britain’ theme are welcomed. 

Jaguar UK marketing director, Ken Forbes, said: “The F-TYPE is a game-changer for the Jaguar brand and introduces our product to a diverse prospective customer audience.  Already, the F-TYPE has won international awards, achieved critical acclaim from media worldwide and is destined to become another design icon from Jaguar.

“#YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-TYPE – a symbol of British success. We are delighted with the campaign and wish everyone who posts images through our social media channels the very best of luck.”

The Union Flag fleet of F-TYPEs embarks on its UK tour from 12th-16th August, taking in cities from Edinburgh to Oxford with social media users invited to suggest their favourite locations for the cars to appear. Londoners will also be able to see the cars from 12th-23rd August as they take residence at Canary Wharf.