Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label direct Original Equipment Manufacturer. Show all posts
Showing posts with label direct Original Equipment Manufacturer. Show all posts

Friday, 17 February 2017

The MONO Supercar is expanding into the USA with upto 10 dedicated dealers.

  • British manufacturer Briggs Automotive Company (BAC) is continuing to take the world by storm and has officially launched BAC USA
  • The brand behind the world’s only single-seater, road-legal supercar – the Mono – is now rolling out a direct Original Equipment Manufacturer (OEM) strategy for its operations in the United States
  • BAC has enjoyed success in North America with the Mono, having exported the highly acclaimed luxury supercar with the help of distribution partners before the adoption of OEM
  • BAC USA operates out of Sonoma, California, and will be headed up by BAC USA President Mark Rayner
Briggs Automotive Company (BAC) has officially launched BAC USA Inc., as the British maker of the One-of-a-Kind Mono supercar expands its operations in North America.
Having previously worked with distribution partners, BAC will now roll out a direct Original Equipment Manufacturer (OEM) strategy to bring factory assembly, sales and maintenance services to United States shores.
Designed to provide the most authentic driving experience, BAC’s bespoke and luxurious Mono is the only road-legal, single seater supercar in the world, and it’s taken the U.S. by storm since its launch in 2011.


Now with the facility to directly sell and service cars, BAC aims to enhance its already sterling reputation and bring the Mono to a more diverse audience and improve the BAC experience for existing customers.
BAC USA is based in Sonoma, California, with Mark Rayner overseeing the business. Mark has been involved in the North American automotive industry prior to BAC. He is taking his broad experience and is currently building a robust Stateside operation.
The brand’s dealership programme is now in full swing in the U.S., boosting its profile in major cities and states across the country.
BAC USA’s launch will bring about even more success across the country and ensure buyers have total peace of mind. The company is also providing technical support, dealer acquisition and technician training and aims to have between 8-10 dedicated dealers across the USA within the next 12 months.
Mark Rayner, BAC's Chief Operations Officer and BAC USA President, said: "This is an incredibly exciting time for BAC with the launch of BAC USA. It’s the optimum time in the evolution of the North American market for BAC to enter the region as the OEM, and I’m very proud to be leading the operation. By offering factory presence in the U.S., buyers can benefit from added peace of mind and we can attract new customers to experience the Mono."
Company co-founder and Director of Product Development Neill Briggs added: “Our venture in the United States of America is born out of extensive industry research. It’s the biggest and most informed supercar territory in the world, which is why it’s at the very top of our global sales strategy. BAC USA is another string to BAC’s bow and we’re looking forward to sharing the Mono dream across the Atlantic even more.”
Notes to Editors
Bespoke supercar manufacturer BAC (Briggs Automotive Company) is based in Liverpool and was co-founded by brothers Ian and Neill Briggs. It produces the fast and highly acclaimed Mono supercar, a single-seater formula-style car that provides a visceral and exhilarating driving experience.
Since its launch in 2011 it has been going from strength to strength and is now sold in several markets around the world. It launched with great success and fanfare in Hong Kong at the end of 2015, with eight cars sold in a single night. BAC dealers can also be found in North America, Japan and London.
The 2016 model year version of the Mono comes with a four-cylinder 305bhp 2.5-litre Mountune engine, which takes the 580kg car from 0-60mph in just 2.8sec.
BAC recently launched a carbon hybrid wheel and announced the use of super material graphene, which is up to 20 per cent lighter than carbon fibre and as much as 200 times stronger than steel.
Despite its global appeal, BAC Mono remains proudly British, with parts sourced from its home country wherever possible.

Monday, 21 November 2016

LA SHOW - The BAC MONO is set to wow the crowds as it looks to expand further into the United States of America.

  • Liverpool-based manufacturer Briggs Automotive Company (BAC) is continuing to grow from strength to strength across the Atlantic, as it’s set to wow visitors to the 2016 Los Angeles Auto Show
  • The LA Auto Show runs until 27 November at the Los Angeles Convention Centre, as the biggest automotive brands touch down in California to showcase their vehicles and technology
  • BAC has a successful client base in the United States of America, where its single-seat Mono supercar has earned plaudits and endless interest from all around the country
  • As such, BAC is now rolling out a direct Original Equipment Manufacturer (OEM) strategy for its North America expansion
Briggs Automotive Company (BAC) is continuing to take North America by storm and has set up a show-stopping stand at the 2016 Los Angeles Auto Show until 27 November.
Situated in a prime location between the West Hall and South Hall at the Los Angeles Convention Centre, the BAC display showcases the brand’s world-famous, road-legal, single-seater Mono supercar in all its glory.
BAC will once again rub shoulders with the biggest manufacturers in the business in California and could well hog the limelight with its remarkable vehicle and the astounding technology behind it.
The 2017 model year Mono features a naturally aspirated 2.5-litre four-cylinder engine with variable valve timing that delivers 305bhp and 308Nm of torque. And as the supercar weighs just 580kg, it boasts a staggering power-to-weight ratio of 525bhp per tonne.
The updated model also features five-stage traction control, intelligent launch control and switchable auto upshift, whereby the car surges up the ratios automatically – this can be turned off via the multifunction steering wheel.
Illuminated switchgear now sits on the wheel itself, which has a faster-ratio rack and turns 1.7 times lock to lock. Plus an electronic parking brake has been added to reduce weight and, as with the new wider chassis – now standard – further enhances cockpit space.
The Mono has been exported to 28 different countries across five continents around the globe, with the United States of America one of many nations falling in love with the one-of-a-kind supercar.
When BAC first conquered the USA, it did so with the help of distribution partners, who made getting the Mono on the road in American hands possible.
But due to overwhelming demand from the market, BAC decided to set up its North American operations in Sonoma, California, and roll out a direct Original Equipment Manufacturer (OEM) strategy.
In May 2016, BAC USA incorporated was founded, and the brand’s dealership programme has been in full swing ever since – boosting its profile in major cities and states.
The release of the all-encompassing Mono 2.5l in North America will give BAC even more success across the continent and ensure buyers have total peace of mind thanks to dedicated service centres for its clients.
The British company is also providing technical support, dealer acquisition and technician training and aims to have between 8-10 dedicated dealers across the USA over the next 12 months.
Mark Rayner, BAC's Chief Operations Officer and North American President, said: "This is the optimum time in the evolution of the North American market for BAC to enter the region as the OEM. From 2016, the company intends to expand its dealer and service center offering with pivotal dealers, who aspire to increase our brand awareness and Mono ownership in one of our larger markets."
Company co-founder and Director of Product Development Neill Briggs added: “Our venture in the United States of America is born out of extensive industry research. It’s the biggest and most lucrative supercar territory in the world, which is why it’s at the very top of our global sales strategy. Success across the Atlantic is testament to our fantastic team and we’re looking forward to the next step in 2017.”
BAC have signed three dealers to its program with a further two to be signed before the end of 2016. The company is interested to hear from potential dealers in the North American market.