Bentley expands further into Non Core business, this time, gentleman's Fragrance !

• Fresh and modern scent for the style-conscious and sporty
• Builds on success of first Bentley for Men fragrance
• Blue bottle reflects the dynamic curves of Bentley models

Bentley is following up the success of its first men’s fragrance with the launch today of Bentley for Men Azure. The new luxury composition takes its cue from the classic aromas of the fougère family, with its green citrus top notes and woody base notes.

This powerfully expressive and complex fragrance has a fresh twist that appeals to sporty and style-conscious men.

The luxurious scent was composed by one of the world’s top perfume creators, Mathilde Bijaoui, who has worked for 10 years at the prestigious French fragrance house Mane.

With Bentley for Men Azure, Bijaoui has created an entirely new and contemporary scent from the classic aromas of the fougère perfume family that is a stimulating and exciting fragrance experience for today’s discerning man.

Subtle woody, fresh and spicy notes

Bentley for Men Azure makes an immediate impact with a contemporary burst of freshness: the top note is an invigorating, stimulating cocktail of fresh citrus, delicious fruity pineapple and the exhilarating herbaceous aroma of violet leaves. It immediately transports you into a Mediterranean field of blue.

The heart note of the composition blends Mediterranean aromas such as pimento, lavender and sage with a hint of tea, in a subtle and modern manner. The long finish of the fragrance conveys the luxury feel of Bentley models, with sumptuous sensual essences such as cashmere wood, tonka bean and the exclusive fragrance molecule orcanox.

Exclusive Bentley design in Azure blue

The character of Bentley for Men Azure is heightened by the curve of the bottle with the graduated bright blue colour giving the feel of freedom and freshness. The bottle takes the same form as the original Bentley For Men, with the iconic curves of Bentley models transferred to the rounded silhouette of the bottle.

The metal cap features a diamond-cut band reflecting the luxurious quality of the bottle. Bentley’s striking “Flying B” logo is embossed on the bottle’s shoulder and also adorns the front of the box. The image was devised by Paris design agency Aesthete under the direction of Thierry de Baschmakoff.

Bentley for Men Azure will be available from March exclusively in Harrods UK and from April worldwide in selected perfumeries and department stores.

The product range

Eau de toilette £43; EUR 59 / 60 ml
Eau de toilette £59.50; EUR 79 / 100 ml
Hair & body shampoo £24; EUR 27 / 200 ml

The family of ingredients for Bentley for Men Azure: woody, fresh and spicy

Top notes: Lemon Pineapple Bergamot Tangerine Violet leaves Heart notes: Pimento Tea accord Lavender Clary Sage Base notes: Cashmere wood Tonka bean Orcanox

Sniff sniff, there is a Bentley around here somewhere

• Lalique creates the first limited edition crystal flacon for Bentley
• A fragrance collection of luxury scents for men
• Unique artwork reflects dynamism of Bentley design

Bentley is delighted to announce the launch of its first luxury fragrance range for men, which brings together the two world-renowned brands of the master French crystal maker Lalique and the iconic British car company.

Lindsay Weaver, Director of Licensing at Bentley Motors, comments: “This collaboration has allowed the transposition of Bentley brand core attributes into luxury fragrance.”

‘Lalique for Bentley Crystal Edition’

“Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle,” says Silvio Denz, CEO of Lalique.

The collaboration between Bentley and Art & Fragrance, owner of Lalique, creates the bespoke ‘Lalique for Bentley Crystal Edition’, an impressive crystal flacon with the legendary ‘Flying B’ Bentley mascot. Finely wrought in gleaming crystal, the dynamic styling of its wings epitomises timeless beauty.

Daniele Ceccomori, Bentley Designer, says: “The crystal edition is a masterpiece of craftsmanship, reflecting the unrivalled luxury and elegant values of both Bentley and Lalique. Just as the ‘Flying B’ sits gracefully on the front of our flagship Mulsanne model, we wanted to communicate the same importance with the preciousness of the crystal artwork and the uniqueness of the essence treasured by its delicate flacon”.

The eau de parfum itself, composed by Mylène Alran, from the French perfume house Robertet, is a fitting elixir of fine woody notes and exquisite leather to complement the epicentres of excellence within Bentley’s craftsmanship.  Further, precious orris butter accord enriches the scent to create a sensual and charismatic character. The ‘Lalique for Bentley Crystal Edition’ showcases the finest glassmaking expertise and is limited to only 999 pieces, available at a number of carefully selected retailers from April 2013.

 ‘Bentley for Men’ and ‘Intense’ range

The ‘Bentley for Men’ and the high-impact ‘Bentley for Men Intense’ fragrances are created by top French perfumer Nathalie Lorson, from the perfume house Firmenich.  She has skilfully transformed the quintessence of the luxury automotive brand Bentley into a superb and unmistakeable fragrance experience. To do so, the finest perfume raw ingredients have been used, including those must-haves for Bentley’s debut fragrance, fine wood and leather notes.

 “I chose cedar because of its powerful unadulterated scent and patchouli for its sensual depth and natural elegance,” explains Nathalie.

The ‘Intense’ version will take these notes to another level by infusing the rich scent with aromatic African geranium. The bottle design echoes the luxury of the cars with an elegant symmetrical shape, striking appeal and a knurled ring around the top. Both captivating Bentley fragrances will be available at selected perfumeries and department stores from April 2013.

Price for the ‘Lalique for Bentley Crystal Edition’:
Eau de Parfum £3,000 / €3,500 / 40 ml

Price list for the ‘Bentley for Men’ product range:

• Eau de Toilette £43 / €59 / 60 ml
• Eau de Toilette £59.50 / €79 / 100 ml
• Intense Eau de Parfum £69.50 / €87 / 100 ml
• After Shave Balm £32 / €50 / 100 ml
• Hair & Body Shampoo £24 / €27 / 200 ml