PARIS - SEAT will debut the new Mii Cosmopolitan at this years Paris Motor Show.

• Latest member of the Mii city car family co-created by the hands of the SEAT designers and COSMOPOLITAN editors and readers
• A car that understands the feminine side and lifestyle of the “fun and fearless” “COSMO girl”
• Available in two colours – Violetto and Candy White, with the 1.0 75 PS engine in the UK
• Pricing and specification will be released closer to UK launch in early 2017

The cars we drive are a reflection of our personalities, a carefully chosen investment that not only gets us from place to place, but defines who we are. For consumers looking for performance and fun, last night at Cosmo’s glitzy #FashFest, SEAT and Cosmopolitan launched the SEAT Mii by COSMOPOLITAN. 

The culmination of an 18-month co-creation process between SEAT and Cosmopolitan’s global creative team, regional editors and readers across the UK and Europe, the latest member of the Mii city car family is the perfect car for confident, independent, active young women who are really going places.

“This is a car that adapts to today’s lifestyle by providing amazing solutions that are both intuitive and easy to use. The SEAT Mii by COSMOPOLITAN is dynamic, stylish and versatile, with a daring, edgy appeal. Not only did we strive to create an elegant car, it is designed to be a bold, personal ally for the driver, with amazing solutions that are functional and intuitive,” SEAT’s global marketing director, Susanne Franz said.

Designed with the tastes and preferences of Cosmopolitan’s audience in mind, the Mii by COSMOPOLITAN is agile, exciting to drive and easy to park; an aesthetically pleasing car with personality. Cosmopolitan’s readers participated in the process, sharing thoughts and opinions through surveys and product testing, offering feedback and ideas.

Kim St. Clair Bodden, senior vice president and editorial director of Hearst Magazines International, explains,“Cosmopolitan is the biggest, most powerful young women’s brand in the world, engaging and inspiring our readers to achieve the fun, fearless lives they want. 

It has been incredibly rewarding to work with SEAT, our global editors and readers to design a car with all the bells and whistles that really personalise the driving experience.”

Cosmopolitan is supporting the launch with a social media campaign around the hashtag #ThisIsMii, with engaging content based on reader opinions and experiences, creating a conversation around the car, fashion, lifestyle, beauty and work, putting the SEAT Mii by COSMOPOLITAN in context with readers’ lives. 

From the social posts, readers can click through to the SEAT website for more detailed information on the Mii by COSMOPOLITAN. Following its debut at Cosmo #FashFest, the Mii by COSMOPOLITAN will be showcased at the Paris Motor Show at the end of this month.

Light and Shade, the Magic of Colour

Small on the outside, yet big on the inside, the Mii by COSMOPOLITAN is versatile, safe, economical, comfortable, reliable and kind to the environment. It’s also sophisticated, feminine and chic, with a design that reflects a bold, audacious, lifestyle.

The Mii by COSMOPOLITAN is available in two colours; Violetto and Candy White, with champagne-toned bismuth details inside and out. Candy White is a smooth tone, while Violetto has an elegant, pearlescent finish, achieved by carefully choosing colour pigments, revealing the ‘flip,’ or light, and the ‘flop,’ or dark, tones. 

Even its headlights have an ‘eyeliner’ shape, emphasised in the same way as make-up emphasises the eye. The jewelled, bi-colour alloy wheels works in harmony, offering a surprise sparkle.

The champagne-finish of the door mirrors is reflected in the interior details as well, on the air-vents, the infotainment system surrounds and in the stitching of the car, including the floor mats. 

Violet seats are upholstered in Alcantara, high-end, top-quality upholstery; while the ceiling is upholstered in dark tones, providing a sense of glamour. 

Aluminium strips in the front footwells are inscribed with “COSMOPOLITAN loves Mii.” The interior chrome details are matte, with the exception of the SEAT logo found on the steering wheel.

As Much Mii as Any Other Mii

Always innovating, SEAT is at the forefront of the growing trend towards collaborations between the car industry and partners in other sectors, first with women’s fashion and accessories retailer Mango, and now with Cosmopolitan.

The SEAT Mii by COSMOPOLITAN launches in the UK in early 2017 with the 1.0 75 PS engine and five-speed manual transmission.  The frugal engine emits 102 g/km of CO2, with fuel economy of 64.2 mpg on the combined cycle.

The Mii by COSMOPOLITAN has all the elements necessary to ensure a safe and comfortable drive, from air-conditioning to “Hill Hold Control” (to prevent roll-back), as well as a list of optional extras that allows the driver to configure a Mii with rear parking sensors and a 300-watt sound system and subwoofer. 

And for staying connected, the new infotainment system “Smartphone integration with Drive Mii app” has a smartphone cradle integrated into the dashboard. To amplify the driving experience, the SEAT Mii by COSMOPOLITAN app, “DriveMii” (available in Play Store or App Store for Android and iOS devices) enables the driver to control the infotainment system through a smartphone.

The Mii by COSMOPOLITAN is a car built for and co-created by women who want the time they spend behind the wheel to be as engaging and exciting as every other facet of their busy, fun, fearless lives.

SEAT and Hearst Magazines International have partnered to create a special limited edition of the Mii.

• The car will be revealed on 15 September in London
• The new Mii is being co-created by SEAT designers with Cosmopolitan editors and readers

SEAT and Hearst Magazines International have partnered to create a special limited edition of the Mii, the carmaker’s urban utility vehicle. The new Mii by COSMOPOLITAN is being co-created by SEAT designers with Cosmopolitan editors and readers. 

The new car will be revealed on 15 September in London at Cosmopolitan’s #FashFest, the five-day consumer-focused festival of fashion which puts the reader firmly on the front row.

SEAT and Cosmopolitan, the best-selling young women’s magazine in the world, began collaborating in early 2015, when Cosmopolitan, the authority on young women’s lifestyles, joined SEAT, recognised for the design of its vehicles, to develop a car that connects with modern women. 

Over the course of 18 months, Cosmopolitan’s global creative team, regional editors and readers from across Europe, have provided input and feedback to shape the design of the Mii by COSMOPOLITAN, and helped in the development of the specific accessories included in the new model. Ideas and recommendations from the Cosmopolitan brand will continue throughout the collaboration.

SEAT global Marketing director Susanne Franz has underscored: “The Mii by COSMOPOLITAN is being designed to meet women’s needs in terms of daily usage. 

This new car will go beyond aesthetics, it is a functional vehicle where the design has a purpose. Cosmopolitan contributed to transforming the role of women in society and the Mii by COSMOPOLITAN aims to establish a fresh perspective on cars. 

The agreement struck with the world’s largest magazine brand for women gives us the opportunity to launch our most feminine car. The Mii by COSMOPOLITAN is a tribute to the modern woman”.

Kim St. Clair Bodden, senior Vice-President, editorial director of Hearst Magazines International, says:“Cosmopolitan is the biggest, most powerful young women’s brand in the world, engaging and inspiring our readers to achieve the fun, fearless lives they want. 

It has been incredibly rewarding to design the new Mii with all the bells and whistles that really personalise the driving experience, and I am looking forward to its unveiling at Cosmopolitan’s #FashFest in London in September”.  

The Mii by COSMOPOLITAN fully connects with the values of both brands and will appeal to young and young-spirited women who are interested in fashion and beauty, who strive for success, have active, fulfilling lives and know who they are and what they want. This special limited edition picks up where the highly successful SEAT Mii by MANGO launched in 2014 left off.

In addition, the agreement will open up new forms of collaboration to present the car to potential customers through several of Hearst Magazines’s communication channels. Cosmopolitan is the playbook for millennial women around the world, with an audience of nearly 100 million, the magazine is distributed in 82 countries and printed in 32 languages.

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in over 75 countries. 

In 2015, SEAT’s turnover amounted to over 8.3 billion euros, the highest in its history, and the company achieved worldwide sales of more than 400,000 units for the first time since 2007.

SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitisation process to promote the mobility of the future.