Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label new partnership. Show all posts
Showing posts with label new partnership. Show all posts

Thursday, 22 June 2017

Aston Martin and Hogan collaborate on a limited edition set of training shoe, available soon.

During London Fashion Week Men’s, Aston Martin and Hogan are announcing a new partnership that will see the two luxury brands collaborate on an exclusive ‘Aston Martin x Hogan’ limited edition luxury sneaker for the Autumn Winter 2017/18.
Available later this month, the exquisite ‘Aston Martin x Hogan’ luxury sneaker will be presented in four striking colour ways.
“Collaborating with brands that share our views on quality, style and elegance is important to us,” said Marek Reichman, EVP & Chief Creative Officer at Aston Martin. “Working with creative teams outside of the automotive industry helps to broaden our designers’ minds, and this is always a positive experience for both myself and my team at Gaydon. We take inspiration from all walks of life and our work with Hogan will help to shape and inspire many aspects of our future creations”.
Aston Martin’s modern and sophisticated aesthetic combines with Hogan’s beautiful Italian construction for this unique line of shoes. Based on an iconic Hogan design named ‘Olympia’, and offered in four seasonal colours, the palette is versatile yet striking. 
Leather is paired with nylon mesh to create a look that is as casual as it is smart, creating a contemporary urban feel.
The exclusive sneaker reflects the elegance of the silhouette of an Aston Martin sports car and includes detailing from Aston Martin’s artisan leather craft. Applied to the exterior of the shoe, layers of leather create a wave of beautiful colours and materials that are sewn with exquisite attention to detail.
The tongue of the sneaker is cut from Aston Martin’s classic kestrel tan leather with pinched seam detailing and feature the iconic Aston Martin wings. Each ‘Aston Martin x Hogan’ sneaker is crafted to the same high standards that are expected by customers of the luxury British marque’s sports cars and those of the Italian master of casual-luxury shoes.
“Hogan’s attention to detail and passion for beautiful products, and Aston Martin’s beautiful craftsmanship made this project a natural fit,” said Sergio Azzolari, General Manager from Hogan. “It was a pleasure for us to collaborate on a shoe that reflects the attention to detailing in Aston Martin sports cars.”
Limited to a run of 3,000 pairs, the ‘Aston Martin x Hogan’ exclusive collection will be available at Hogan flagship stores worldwide, on Hogan.com and at the Aston Martin Dover Street brand centre from the end of June.

Saturday, 1 October 2016

PARIS - Range Rover and Watchmaker Zenith collaborate on a branded quality watch.

  • New partnership sees Range Rover link with historic watch maker Zenith
  • New Zenith El Primero Range Rover features a ceramised aluminium case, inspired by Range Rover product Design and Engineering
  • Specially-developed new chronograph shares official world debut presentation with new Range Rover SVAutobiography Dynamic in Paris
The year 1969 saw the creation of two of the most important landmarks in the parallel worlds of car design and watch making: Range Rover and Zenith.
In England, a team at the Rover car company led by Charles Spencer King first put pen to paper to create a vehicle that combined the off-road capabilities of a Land Rover with the comfort of the best-appointed saloon - the result of which was dubbed 'Velar' at the development stage before finally being given a name that has since come to be recognised the world over: Range Rover.
On January 10, 1969 meanwhile, the Swiss manufacturer presented a fully working prototype of the world's first self-winding chronograph movement, which it called the famous El Primero chronograph movement, or 'the first'.  

Capable of recording elapsed times down to one-tenth of a second thanks to its ‘high-beat' oscillator, it was the most accurate wrist chronograph ever made. 
Both the Range Rover and the El Primero continue to be recognised as class-leaders in their respective fields.  The latest, fourth-generation Range Rover because it combines supreme luxury with outstanding performance and off-road capability, and the El Primero because, after 47 years, it is still the most precise, series-produced mechanical chronograph movement on the market.
THE BEST COMBINE
These two milestones of engineering have now come together in a partnership that celebrates their mutual longevity and shared values in a special edition watch called Zenith El Primero Range Rover, which was first revealed at the unveiling of the most dynamically-capable Range Rover yet produced - the SVAutobiography Dynamic.

Aldo Magada, President and CEO of Zenith said: "The match between our two brands is very strong. Zenith and Range Rover are both pioneers in our respective industries, and we both create unique, innovative products. Through timeless design, both brands express authentic luxury. The Zenith team is very excited to start this long-term partnership with Range Rover, another superb brand and kindred spirit."
Each Zenith El Primero Range Rover will feature a 42mm case made from ceramisedaluminium, and like the aluminium architecture of the Range Rover, combines light weight with extreme durability.
The minimalist aesthetic of the new Range Rover's dashboard controls are similarly espoused in the clean appearance of the watch, which features a brushed, slate grey dial, three subtle but highly legible chronograph subdials and a robust winding crown paired with easy-to-operate push-pieces. Turning the watch over, meanwhile, reveals the Zenith and Range Rover names engraved discreetly on both the oscillating weight and the retaining ring for the transparent case back.
"The Zenith El Primero is one of the most distinctive watch designs ever produced, in my view. Therefore it has been imperative to honour and respect this iconic design. It had to remain unmistakably an El Primero, but allude to Range Rover DNA.” says Gerry McGovern, Land Rover Chief Design Officer.
"We looked to the reductive nature of a modern Range Rover interior and the Zenith team translated that into the dial of the watch, keeping it simple and unfussy. The matt finish simultaneously suggests understatement, sophistication and durability - like a Range Rover, it's an object you look at and immediately feel an emotional connection." adds McGovern.
The very similar design values of the Range Rover and the Zenith El Primero have long been recognised by people who desire beautifully-designed objects, but equally want flawless function.
One such person is the British explorer Colonel John Blashford Snell who was quick to recognise the parity between the two designs when he chose to wear a Zenith El Primero chronograph while leading a team equipped with two Range Rovers to achieve the first successful crossing of the infamous Darien Gap in 1971/72 as part of the 18,000-mile Trans-America expedition.
"We believe the Range Rover's particular combination of luxury and performance to be unique, and the new Range Rover SVAutobiography Dynamic takes those qualities to the highest level yet," says McGovern.
"No mechanical chronograph has surpassed Zenith's El Primero for accuracy or proved its quality over such a long period of time. To me, that makes these two great pieces of design a perfect fit."
RANGE ROVER SVAUTOBIOGRAPHY DYNAMIC
The new Range Rover SVAutobiography Dynamic sits at the pinnacle of the Range Rover line-up, and is the most dynamically capable full-size Range Rover to date.  Designed and engineered for those seeking optimum performance from the driver’s seat, rather than those preferring the sumptuous luxury in the rear of the long wheel base Range Rover SVAutobiography, it is supplied with a 5.0-litre Supercharged V8 engine tuned by Jaguar Land Rover Special Vehicle Operations. Producing 550PS and 680 Nm torque, performance and handling is optimised through a unique suspension specification which results in a ride height that is eight millimetres lower than standard.

The Range Rover SVAutobiography Dynamic is clearly identifiable by body details finished in Graphite Atlas, chromed quad tail pipes, red Brembo front brake calipers and clear rear lamp lenses. Inside, the car features diamond quilted leather seats – available in four colourways - with contrasting stitching; Grand Black veneer door casings with a distinctive red keyline and anodised red paddle shifters. 
ZENITH EL PRIMERO RANGE ROVER
The Zenith El Primero Range Rover features a 42mm case made from ceramised aluminium finished in a dark, highly scratch-resistant ceramic coating. The Graphite Atlas details of the Range Rover SVAutobiography Dynamic are echoed in the grey dial of the watch which carries a 'brushed' finish while the case back is made from sapphire crystal and retained by a ceramised aluminum engraved with special edition wording.

The clear case back affords a view of the celebrated El Primero movement which is renowned for its accuracy and unique ability among series-produced, mechanical chronographs to record elapsed times down to one-tenth of a second as a result of its high-frequency oscillation rate of 36,000 vibrations per hour (VPH) compared with the more usual 28,800VPH.
Each Zenith El Primero Range Rover watch will be supplied on a black rubber strap with ivory-toned perforated calfskin and a black Diamond-Like Carbon (DLC) coated titanium triple folding clasp. The new chronograph will be delivered in a watch box made from the same gloss-lacquered wood found on Range Rover interiors and applied with the Range Rover logo. The watch box opens at the press of an engineered button similar to the type used on the Range Rover,  and is trimmed in smooth, perforated leather in the style of the car's upholstery.
The Zenith El Primero Range Rover will be supplied with an additional rubber strap finished in Range Rover Navy Perforated Leather.

Tuesday, 28 June 2016

Bentley forges a new collaborative agreement to design, create and market a full range of Bentley branded Golf kit.

  • New partnership signals the first golf hardware collaboration for Bentley Motors
  • The launch collection offers golf clubs, bags and accessories
  • Japanese forging delivers the ultimate in performance
  • Bespoke finishing and full customisation available
Uniting the worlds of luxury and performance with the finest in sports and leisure, Bentley is delighted to present its launch collection of handcrafted, state of the art, bespoke golf equipment.
The exceptional quality and attention to detail found within every Bentley model is now available in Bentley Golf, a collection that encompasses golf clubs, bags, luggage and accessories.
Developed in partnership with Professional Golf Europe, market leaders in the global golf industry, Bentley Golf offers the finest in cutting-edge manufacturing processes and expert hand-forging.  












The collection features irons hand-forged in Ichikawa, Japan, a town with a historical heritage of forging which goes back to the period of Samurai sword production. 
This forging technique produces the most stunning feel, consistency and performance, and lends itself perfectly to golf club production of the highest quality. Japanese forging, fused with modern day CNC Milling techniques, delivers the ultimate performance for aficionados.
Detailing from Bentley models feature across the collection. Design influences from the rear arch haunch line of the Continental GT to the subtle curves of the Mulsanne’s front wing can all be found in the range.  
Bentley’s famous fine detailing, such as its distinctive knurling, can be found on the club end caps and luxurious diamond quilting is a hidden delight within the bags and luggage. Stepping from your car onto the course will now feel like a seamless transition.
The Collection in Detail
Golf Clubs
The equipment range features the finest forged heads, high performance steel and graphite shaft options, including Shimada and Seven Dreamers in flexes for all golfers, and superb grip options including custom leathers.
The driver is available in three loft options, 9, 10.5 and 12 degree. A fairway wood, a Utility and a Hybrid complete the ‘wood’ line up. Irons from 3 through to PW in both a player’s blade and a forgiving cavity back option, three wedges and beautiful putter featuring the Bentley engine-turn milling across the face.
Golf Bags
Characterised by detailing, luxury and performance never before found in the golf industry, the Bentley Golf range of bags feature waterproof fabrics throughout, including leather. 
The Tour Bag, Cart bag and Stand Bag reveal a design language familiar to Bentley customers, delivering stunning features and the performance you deserve. A matching Flight Cover to transport your clubs in style, coupled with a holdall and shoe bag, ensure understated luxury both on and off the course.
Accessories
The stunning Sterling Silver Golf Ball Marker and Pitch Fork featuring Bentley knurling give an overriding feel of luxury. The six-piece Bentley Golf Ball, Leather Golf Glove, Bag Towel, Umbrella, Leather Scorecard Holder, Cap and Golf Tees, ensure Bentley luxury from the moment you step onto the course.
All items go on sale through selected golf retailers in September and online at: http://www.bentleygolf.com/

Sunday, 22 May 2016

Jake Hill is getting a new sponsor to assist in his Rookie Year in the British Touring Car Championships.

Omologato watches proudly announces a new partnership with British Touring Car Championship racing driver Jake Hill for his rookie year in the series.
With a number of points already under his belt for the 2016 season, Jake currently lies 20th in the standings of 32 drivers, and is fast making a name for himself as a fearless competitor with a number of closely fought battles for points successfully concluded in his RCIB Insurance Toyota Avensis.

Thruxton saw his best finish to date in the BTCC, qualifying 15th overall and 8th in the independent class over the hotly contested weekend of rounds 7, 8 and 9 of the championship.
Omologato founder Shami Kalra said: “As a motorsport fan I have followed Jake’s progress through the ranks since his time in the Ginetta Junior Championship.  
He is just 22 but with a lot of experience in a number of racing series’ from Ginetta to Porsche Supercup to BTCC.  Motorsport is all about time, and so it felt that a watch partner, especially a motorsport inspired brand like Omologato would be a great fit.  
Omologato is a young brand, with big ambitions and an exciting future with high octane fuel coursing through everything we do – rather like Jake and the BTCC.  We are delighted to be involved.”
As a brand ambassador for Omologato, Jake will proudly wear his new ‘722’ timepiece, which is a tribute to Sir Stirling Moss’ legendary victory in his number 722 Mercedes-Benz at the 1955 Mille Miglia – 61 years ago to this week.
Jake said: “I am proud to wear the Omologato 722 – and hope it will bring me some of the success Sir Stirling achieved all those years ago.  Omologato is a brand I instantly fell in love with having read about the watches in motorsport magazines.  I met with founder Shami at the Autosport International show and we agreed there that we would work together if I got a seat in the BTCC this year.”
To celebrate the new partnership with BRDC Rising Star Jake Hill, Omologato is offering an ultimate money-can’t-buy BTCC experience to a lucky pair of winners through the Omologato website.  To enter, simply register for the newsletter at www.omologatowatches.com to be in the running to win Team Hard VIP hospitality at the concluding round of this year’s BTCC at Brands Hatch in October.  The package includes exclusive garage tours, grid walks, full VIP hospitality hosted by motorsport commentator Simon Hill with complimentary breakfast, lunch and afternoon tea – AND the winner’s name will be displayed on Jake’s Toyota Avensis race car alongside team sponsors for the Brands Hatch finale.