Bentley opens another dealership in Switzerland, this time, north west of Lausanne.

• New Bentley retail partner in Lausanne
• Showroom features Bentley corporate identity
• Created with the same luxurious materials and hand-crafted with the same attention to detail as Bentley cars

Bentley Motors today announces the opening of a brand new showroom in Switzerland.

Located in the north-west of Lausanne, the Bentley showroom measures 400 m² and reflects Bentley’s global corporate identity, taking inspiration from the company’s rich history and combining it with modern-day luxury retailing. Bentley Lausanne is the sixth retailer for Bentley Motors in Switzerland.

Robert Engstler, Regional Director at Bentley Motors Europe, said: “Switzerland is our biggest market in the central European region. We have found a strong partner in Bentley Lausanne and the opening of the brand-new showroom will help us to generate more growth and enlarge our customer base in Switzerland even further.”

Marcel Hauselmann, Bentley Lausanne General Manager, commented: “We are very proud to represent the most successful automotive luxury brand in the world. In our showroom, customers will receive an exclusive Bentley experience and personalised service while surrounded by unparalleled design, automotive passion and unmatched attention to detail.”   

The new showroom in Lausanne offers customers the complete Bentley model range, including Bentley’s latest model, the Bentayga Diesel, the fastest, most luxurious and most exclusive diesel SUV in the world. In addition to the Bentayga range, customers can also choose between the Continental GT, the Flying Spur and Bentley’s flagship model, the Mulsanne.

The new retail partner also offers pre-owned vehicles, aftersales service and the company’s branded luxury goods.

The fifth Annual Concours of Elegance will take place at Windsor Castle, with the Bentley Sunday being the day to go.

• More than 150 Bentley models on display at Windsor Castle on ‘Bentley Sunday’
• New Bentayga and Mulsanne to appear alongside historic cars
  such as the Speed-Six and 8-Litre
• Trophy of Elegance awards to be presented to best customer Bentleys
• Special display celebrates two iconic Bentleys introduced during Her Majesty The Queen’s lifetime; State Limousine also on display

In a display of automotive excellence, more than 150 Bentleys will grace the grounds of Windsor Castle at this year’s Concours of Elegance (2-4 September).

Now in its fifth year, the Concours of Elegance has established itself as one of the world’s most prestigious motoring gatherings, convening the finest cars at Britain’s stunning Royal palaces.

As a key partner of the Concours, Bentley will be presenting a range of models from its past and present – from the famous 1930 Six-Speed Van den Plas Tourer ‘Old Number 2’ (which won the Brooklands Double 12), to the new Mulsanne Extended Wheelbase and Bentayga.

On Friday 2 September, Bentley will showcase three cars that bring to life the story of the marque’s pinnacle luxury flagship, the Mulsanne. Chassis No. 2 is a perfect example of the first Mulsanne produced, while the two members of the current Mulsanne family on display offer different interpretations of Bentley’s flagship.

The Mulsanne Speed focuses on performance and power, offering 537 PS and 1,100 Nm torque (530 bhp / 811 lb.ft), while the Mulsanne Extended Wheelbase offers an additional 250 mm of rear legroom for those who prefer to be driven in unrivalled luxury and style.

‘Bentley Sunday’ sees two Trophy of Elegance awards given to the best customer cars (pre- and post-1965) selected from the 150 Bentleys expected to gather at the prestigious event.

On the same day, to celebrate Her Majesty The Queen’s 90^th year, Bentley will exhibit three cars as part of a special display of iconic vehicles launched during her lifetime. Included will be the very first examples of the Continental GT and Bentayga to roll off the production line at Bentley’s factory in Crewe. Her Majesty The Queen’s State Limousine, perhaps the most famous example of a modern coachbuilt Bentley, will also form part of this display.

Bentley Motors is a Warrant Holder to HM The Queen and is proud to have supplied the Bentley State Limousine, the official transport of The Sovereign, on the occasion of The Queen’s Golden Jubilee.

The worlds largest Bentley dealership has just opened in Dubai, this uber luxurious building is amazing.

• Bentley Emirates retail environment covers 75,000 sq. ft.
• Multi-million pound showroom blends traditional craftsmanship and contemporary design
• Showcases one of the most advanced luminary façadesin the world
• New showroom features world’s first Aqua Graphic Water Curtain

Bentley Motors today opens its largest showroom in the world, a 75,000 sq. ft. retail development on one of the most famous roads in the United Arab Emirates, Sheikh Zayed Road in Dubai. 

Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates.                   

The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.

Speaking following the official opening, Stephen Reynolds, Regional Director, Middle East and Asia Pacific at Bentley Motors, comments: 

“Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.”   

The striking new retailer design features one of the world’s most advanced luminary façades. Comprising 160,000 LED lights, the façade is able to display a full spectrum of colours, including all standard Bentley car colours and capable of streaming video as well as an unlimited range of graphics and luminary spectacles, including the projection of all of Bentley wood veneers. 

Consisting of six floors, the new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and painstaking attention to detail. 

The high quality materials carefully selected for use in Bentley models (notably leather, wood and polished metals) have been integrated into every feature in the showroom.

The Mulliner Room offers customers an exclusive, tactile and sensory experience in which to personalise their car. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features commissioned by Bentley owners in the past.         

A first for Bentley, the sixth floor offers a haven of tranquillity in the form of a decorative roof garden, while there is also a VIP Majlis suite, with a blend of luxurious materials alongside traditional Arabic patterns.  

An experience beyond that of a typical retail environment, the Bentley Emirates showroom features the world’s first Aqua Graphic Water Curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.         

With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.   

Bentley forges a new collaborative agreement to design, create and market a full range of Bentley branded Golf kit.

• New partnership signals the first golf hardware collaboration for Bentley Motors
• The launch collection offers golf clubs, bags and accessories
• Japanese forging delivers the ultimate in performance
• Bespoke finishing and full customisation available

Uniting the worlds of luxury and performance with the finest in sports and leisure, Bentley is delighted to present its launch collection of handcrafted, state of the art, bespoke golf equipment.

The exceptional quality and attention to detail found within every Bentley model is now available in Bentley Golf, a collection that encompasses golf clubs, bags, luggage and accessories.

Developed in partnership with Professional Golf Europe, market leaders in the global golf industry, Bentley Golf offers the finest in cutting-edge manufacturing processes and expert hand-forging.  

The collection features irons hand-forged in Ichikawa, Japan, a town with a historical heritage of forging which goes back to the period of Samurai sword production. 

This forging technique produces the most stunning feel, consistency and performance, and lends itself perfectly to golf club production of the highest quality. Japanese forging, fused with modern day CNC Milling techniques, delivers the ultimate performance for aficionados.

Detailing from Bentley models feature across the collection. Design influences from the rear arch haunch line of the Continental GT to the subtle curves of the Mulsanne’s front wing can all be found in the range.  

Bentley’s famous fine detailing, such as its distinctive knurling, can be found on the club end caps and luxurious diamond quilting is a hidden delight within the bags and luggage. Stepping from your car onto the course will now feel like a seamless transition.

The Collection in Detail

Golf Clubs

The equipment range features the finest forged heads, high performance steel and graphite shaft options, including Shimada and Seven Dreamers in flexes for all golfers, and superb grip options including custom leathers.

The driver is available in three loft options, 9, 10.5 and 12 degree. A fairway wood, a Utility and a Hybrid complete the ‘wood’ line up. Irons from 3 through to PW in both a player’s blade and a forgiving cavity back option, three wedges and beautiful putter featuring the Bentley engine-turn milling across the face.

Golf Bags

Characterised by detailing, luxury and performance never before found in the golf industry, the Bentley Golf range of bags feature waterproof fabrics throughout, including leather. 

The Tour Bag, Cart bag and Stand Bag reveal a design language familiar to Bentley customers, delivering stunning features and the performance you deserve. A matching Flight Cover to transport your clubs in style, coupled with a holdall and shoe bag, ensure understated luxury both on and off the course.

Accessories

The stunning Sterling Silver Golf Ball Marker and Pitch Fork featuring Bentley knurling give an overriding feel of luxury. The six-piece Bentley Golf Ball, Leather Golf Glove, Bag Towel, Umbrella, Leather Scorecard Holder, Cap and Golf Tees, ensure Bentley luxury from the moment you step onto the course.

All items go on sale through selected golf retailers in September and online at: http://www.bentleygolf.com/

TMW - The New Bentley Coupe and the Grand Mulsanne, which if either will be produced? or maybe both !

The all new Bentley that made it's debut last year was a tentative preview of what possibly could emerge after the launch of the Bentayga, well, now that car has been launched and we wonder with bated breath what Bentley has up it's sleeve for the next all new model.

The EXP 10 Speed 6 Concept was slightly criticised for being too "Aston" like, but in my opinion that is not a problem, Aston makes some of the most beautiful cars in the world, so for Bentley to have a few design cues that mimic, loosely, the Aston, this can only be seen as a positive point.

CEO Wolfgang Duerheimer has stated "We are readying the concept for decision" and that "It would come as a two-door coupe and a roadster as well, and would be launched after the next continental", the new Conti is pencilled in for a launch of 2017, so the new Bentley could make a preview slightly after that launch, and on sale late 2018.

However, Bentley is in a quandary, they have Four models currently, The Continental, The Flying Spur, The Bentayga and Mulsanne, so space is slightly limited at the Crewe facility, and yet they have two models that are fighting it out between themselves for full scale production, the EXP and the Mulsanne based convertible, or the Grand Convertible as it is currently being named.

The Mulsanne will gain a convertible on it's next generation but thats not for upwards of five years, so, would it be worth the investment to have it now, against the new coupe that would slot below the Continental, and be a rather large seller, and with it a big income earner, no brainer, or is it !

Mulliner is capable of building the Grand Convertible, freeing up space at Crewe, they could build 20-30 units at a price that would make even Roman Abramovich wince, but it would be so rare and so wanted by those with the wedge to afford it, that it would make financial sense, and the profits from this car could go someway to productionise the new car, so, a no brainer again, maybe !

The only downpoint to the Mulsanne is that the old beast of an engine that can trace it's lieage back to the 1950's will no longer be usable, and will be replaced by the W12 unit, which Bentley is now in sole control of, and will build engines for all the VW Group that will require this stonking power plant, but the old girl will not be the same, it's like giving your nan a new heart, you know she is just as good, if not better, but she is not the same, this engine, like the original Mini and the Defender are icons of motoring past that lived way past their sell by date, but we clung on to them until the last possible second, and for Bentley the time is running out.

JON MOWER

GENEVA - Bentley launches it's new motorsport collection at Geneva, the best quality goods at high prices.

• Continental GT3’s livery forms inspiration for new collection
• Stylish clothes and accessories for motorsport enthusiasts
• Makes debut at Geneva Motorshow in the Bentley Boutique

With the 2016 Motorsport season moving into full throttle, Bentley’s first Motorsport Collection is making its debut at Geneva Motorshow from 1^st March.

The Continental GT3’s dynamic new livery forms the inspiration for the collection, with pieces echoing the vibrant green colour scheme and Union Flag inspired design cues introduced on the racer for the 2016 season. Created to embody the thrill and energy of the sport, each piece blends contemporary design with the finest materials and craftsmanship.

An authentic range of race clothing forms the basis of the collection. Designed for and worn by the Bentley racing team, technical polo shirts and t-shirts are complemented by soft shell jackets and practical gilets. All race-wear features a streamlined design consisting of dark panels to the side, accented by vivid green decorative tape for a sporting look, and is available for both ladies and gentlemen. More lifestyle led items include a Bentley motorsport hoodie, a first for Bentley, which comes in a stylish and subtle colour palette of white and grey.

A collection of racing accessories complements the race wear. A race duffle bag, originally designed to fit a race helmet, makes a perfect accessory for the racing enthusiast. Other track side essentials such as a baseball cap and ear plugs feature Bentley style cues, and a GT3 Lanyard to keep hold of those all-important VIP passes complete the circuit-side look. Away from the race track, a GT3 Espresso features dynamic imagery which embodies the excitement of the sport, while a new beach towel ensures motorsport enthusiasts can be inspired by their passion even while on the beach.

Younger fans are not forgotten, selected items of the clothing have been miniaturised for children aged 3-8, with the technical polo shirt and baseball cap both available in children’s sizes. For even younger motorsport enthusiasts, a motorsport baby grow with a racing overall inspired design is available for babies aged 0-6months.

Bentley Collection items are available globally from Bentley Retailers from March 7, or alternatively online atwww.bentleycollection.com.