ŠKODA leads the automotive sector in Institute of Customer Service findings

• ŠKODA leads the automotive sector in Institute of Customer Service findings
• Brand listed in the top 10 organisations overall
• Over 9,000 individuals surveyed as part of July’s UK Customer Satisfaction Index Summary

ŠKODA UK is celebrating this week after the brand topped the automotive tables in July’s UK Customer Satisfaction Index Summary (UKCSI) produced by the Institute of Customer Service. ŠKODA was also placed in the top 10 organisations across all industry sectors.

ŠKODA achieved an index of 85.6 to scoop the top spot in the automotive sector, putting the brand 4.7 points ahead of the average for the automotive industry (80.9).

Overall this places ŠKODA in the top ten of all the organisations which featured in the UKCSI’s findings, amongst other major consumer brands such as John Lewis, Marks & Spencer and first direct.

David Allen, Head of Customer Quality and Network Development for ŠKODA UK, comments: “Customer service is at the heart of what we do. We appreciate feedback from organisations such as the Institute of Customer Service to validate the steps that we take to ensure that each and every ŠKODA customer has a positive experience.

“This month’s findings are a testament to the hard work of each of the brand’s 132 retailers. I’d like to extend my thanks to them in helping us to bring our second-to-none service and award-winning range to customers across the UK.”

The UKCSI is the national measure of customer service, rating leading organisations across 13 sectors. Launched in January 2008, it includes responses from at least 9,000 individual consumers.

The Institute of Customer Service is an independent professional membership body for customer service. The Institute’s purpose stands to improve customer experience and drive business performance by delivering tangible benefits to its organisational and individual members. The Institute boasts a membership body of over 400 organisations from across the private, public and third sectors; and over 5,000 individual members.

Jo Causon, Chief Executive of the Institute of Customer Service, comments: "In a fast-paced world, consumers have become increasingly discerning and more willing to act if they experience poor service. As a result, those dynamic organisations that are adapting to changing customer needs are continuing to out-perform their competitors.”