USA SALES FEBRUARY - BMW has a huge downturn in sales in the BMW, MINI and Motorrad brands.

• BMW brand sales decrease 7 percent
• MINI brand sales decrease 23.7 percent
• BMW Motorcycle sales decrease 4 percent

Sales of BMW brand vehicles decreased 10.7 percent in February for a total of 22,498 compared to 25,201 vehicles sold in February, 2015. Year-to-date, BMW brand is down 8.2 percent from the same period last year with sales of 40,580 vehicles.

Notable vehicle sales include the BMW X1 which increased 60.2 percent, the BMW X3 which increased by 19.5 percent, and the BMW 2 Series which increased by 107.5 percent.

“February showed again the accelerating pace of BMW Sports Activity Vehicles is clearly more than a trend with our X models accounting for 45% of sales this past month,” said Ludwig Willisch, President and CEO, BMW of North America.  “With Spring only three weeks away and the travel season on the horizon, the growing success of the 7 Series and the 2 Series also makes us confident there’s more to come.”     

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,337 vehicles, a decrease of 12.4 percent from the 28,921 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 8.7 percent from the same period last year with 46,657 vehicles sold.

MINI Brand Sales

For February, MINI USA reports 2,839 automobiles sold, a decrease of 23.7 percent from the 3,720 sold in the same month a year ago. Year-to-date, MINI USA sales are 6,077 vehicles, a 12.5 percent decrease from the same period last year.

Table 1: New Vehicle Sales BMW of North America, LLC , February 2016

	Feb. 2016	Feb.  2015	%	YTD Feb. 2016	YTD Feb.  2015	%
BMW brand	22,498	25,201	-10.7	40,580	44,182	-8.2
BMW passenger cars	13,777	17,059	-19.2	26,626	30,656	-13.1
BMW light trucks	8,721	8,142	7.1	13,954	13,526	3.2
MINI brand	2,839	3,720	-23.7	6,077	6,948	-12.5
TOTAL Group	25,337	28,921	-12.4	46,657	51,130	-8.7