USA SALES MAY - KIA - The Budget brand has seens sales really fall off the cliff.

• Forte Nameplate Sets New Monthly Sales Record for Second Straight Month

Kia Motors America (KMA) today announced May sales of 58,507 vehicles, led by the popular Forte family of compact cars with an all-time monthly high of 11,801 units, up 19-percent over May 2016.

The Rio dropped sales by about half in May, with the Forte growing by nearly 2,000 units, Optima, cadenza and K900 all remained on a par with a year earlier, the NIRO, the new hybrid car helped the bottom line with 2,660 units making the brands downturn not as bad as it could have been.

The Sportage and Sorento both saw sales drop off, which considering that the SUV/Crossover segment is running at a high throught all brands, the Sedona was another model that dropped 1,609 units to a 3,261 total in the month, and lastly the Kia Soul, the funky small crossover dropped by about a quarter, even the year to date figures for the range are significantly lower than at the same point a year earlier.

	MONTH OF MAY		YEAR-TO-DATE
Model	2017	2016	2017	2016
Rio	1,187	2,241	5,722	10,130
Forte	11,801	9,910	47,359	43,572
Optima	10,789	10,895	48,465	51,887
Cadenza	528	468	2,153	2,553
K900	46	54	193	377
Niro	2,660	N/A	10,488	N/A
Sportage	7,001	8,568	28,087	33,680
Sorento	10,413	11,914	40,505	46,960
Sedona	3,561	5,170	12,998	18,297
Soul	10,521	13,706	43,623	58,299
Total	58,507	62,926	239,593	265,755

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

USA SALES FEBRUARY - KIA - Even with an all new car, sales are seriously down on the month.

Best-Ever February Sales for the Forte Family of Compact Cars

Kia Motors America today announced February sales of 42,673 units, led by the Optima midsize sedan with 8,892 units sold. The month also saw the best February sales performance in company history for the Forte family of compact cars, and 2,143 units of the all-new Niro crossoverⁱ sold in its first full month of availability.

Although the brand had its best ever February for the Forte family and the Niro posted significant numbers in the month, it has to be noted that Kia US still posted sales of over 7,000 units lower than a year ago, and thats a number that the brand can not sustain for long before it becomes a major issue.

	MONTH OF FEBRUARY		YEAR-TO-DATE
Model	2017	2016	2017	2016
Rio	840	1,461	1,826	2,891
Forte	8,506	8,187	14,773	13,516
Optima	8,892	9,630	16,741	18,043
Cadenza	372	585	688	959
K900	31	83	65	151
Niro	2,143	N/A	2,185	N/A
Sportage	5,231	5,860	9,854	10,663
Sorento	6,845	8,101	13,024	14,796
Sedona	2,111	3,988	3,649	5,990
Soul	7,702	11,842	15,494	21,033
Total	42,673	49,737	78,299	88,042

USA SALES JANUARY - KIA - The Korean Giant drops sales at a vast rate of knots.

• All-New Niro Crossover Begins Arriving in Select Showrooms

Kia Motors America today announced January sales of 35,626 units, led by the Optima and Soul with 7,849 and 7,792 units sold, respectively. The first month of the year also marks the first retail deliveries of the all-new Niro crossover.

For the start of the year, the Forte was the ONLY model that actually grew sales over the same month a year earlier, added to which the All-New Niro and its handful of sales these were nowhere near enough to turn the brand around. 

The new Rio might make inroads once it is launched, but the wait might be just too long if the sales continue to drop off at the rate that they already have.

	MONTH OF JANUARY		YEAR-TO-DATE
Model	2017	2016	2017	2016
Rio	986	1,430	986	1,430
Forte	6,267	5,329	6,267	5,329
Optima	7,849	8,413	7,849	8,413
Cadenza	316	374	316	374
K900	34	68	34	68
Niro	42	N/A	42	N?A
Sportage	4,623	4,803	4,623	4,803
Sorento	6,179	6,695	6,179	6,695
Sedona	1,538	2,002	1,538	2,002
Soul	7,792	9,191	7,792	9,191
Total	35,626	38,305	35,626	38,305

USA SALES FEBRUARY - BMW has a huge downturn in sales in the BMW, MINI and Motorrad brands.

• BMW brand sales decrease 7 percent
• MINI brand sales decrease 23.7 percent
• BMW Motorcycle sales decrease 4 percent

Sales of BMW brand vehicles decreased 10.7 percent in February for a total of 22,498 compared to 25,201 vehicles sold in February, 2015. Year-to-date, BMW brand is down 8.2 percent from the same period last year with sales of 40,580 vehicles.

Notable vehicle sales include the BMW X1 which increased 60.2 percent, the BMW X3 which increased by 19.5 percent, and the BMW 2 Series which increased by 107.5 percent.

“February showed again the accelerating pace of BMW Sports Activity Vehicles is clearly more than a trend with our X models accounting for 45% of sales this past month,” said Ludwig Willisch, President and CEO, BMW of North America.  “With Spring only three weeks away and the travel season on the horizon, the growing success of the 7 Series and the 2 Series also makes us confident there’s more to come.”     

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,337 vehicles, a decrease of 12.4 percent from the 28,921 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 8.7 percent from the same period last year with 46,657 vehicles sold.

MINI Brand Sales

For February, MINI USA reports 2,839 automobiles sold, a decrease of 23.7 percent from the 3,720 sold in the same month a year ago. Year-to-date, MINI USA sales are 6,077 vehicles, a 12.5 percent decrease from the same period last year.

Table 1: New Vehicle Sales BMW of North America, LLC , February 2016

	Feb. 2016	Feb.  2015	%	YTD Feb. 2016	YTD Feb.  2015	%
BMW brand	22,498	25,201	-10.7	40,580	44,182	-8.2
BMW passenger cars	13,777	17,059	-19.2	26,626	30,656	-13.1
BMW light trucks	8,721	8,142	7.1	13,954	13,526	3.2
MINI brand	2,839	3,720	-23.7	6,077	6,948	-12.5
TOTAL Group	25,337	28,921	-12.4	46,657	51,130	-8.7