- Record sales in Western Europe driven by sales increases in major markets including UK, Germany, Italy, France and Spain
- European market share with the Datsun brand is 4.0%, in line with FY14
- Best-ever electric vehicle sales, with 16,916 LEAFs sold in Europe; e-NV200 sales of 3,794
- Qashqai, Juke and X-Trail make Nissan the No 1 crossover brand
Nissan has today announced European sales in fiscal year 2015 (ending March 31st) of 710,321 and Nissan sales in Western Europe of 621,910, an increase of 9.4% on 2014 levels and an all-time high.
Nissan with Datsun recorded European sales of 737,501 units in FY2015, in line with 2014 sales. March 2016 sales totalled 95,720, again in line with the previous year. This marks the sixth consecutive year of market share growth and consistently healthy sales since 2009 levels.
Nissan sales increased in all major markets in Western Europe during FY2015 with measurable increases in Spain +19.3%, Germany +13.2% Italy +8.8%, UK +4.2% and in France +3.9%.
The brand’s European sales were bolstered by the launch of NP300 Navara and the new longer range Leaf 30 kWh. The pioneering Nissan Qashqai crossover continues to go from strength to strength with more than 250,000 customers in FY2015 choosing its style, efficiency and advanced technologies such as the Safety Shield and Around View Monitor.
The expansion of Nissan’s electric vehicle line- up is paying great dividends. The Nissan LEAF continues to lead the electric vehicle segment globally and sold 16,916 cars in Europe this outgoing fiscal year, a new annual record. Nissan is leading the way in important new technologies with much more to come both in electric cars and in autonomous driving vehicles - the future of transportation.
Guillaume Cartier, Nissan’s Senior Vice President Sales and Marketing Europe, said: “We have a commitment to continue to bring more to our customers – more choice, more value and more innovative and exciting products.
Nissan stands apart from its class. We deliver quality and we continue to reinvent and break boundaries such as the new Nissan Micra which is launching this year. We are very excited about Nissan’s piloted drive Qashqai, featuring autonomous drive technologies, which will be coming to Europe in 2017”.
Nissan’s product line-up is strong and cohesive which results in Nissan’s European car plants breaking records year after year. 2016 marks the thirtieth Anniversary of Nissan’s UK plant in Sunderland which has produced more than 400,000 units for the sixth consecutive year. Nissan produced 615,000 vehicles in Europe in 2015.
KEY MARKET HIGHLIGHTS FOR FY2015
SPAIN | Market share 5.0% - highest sales volume in 10 years, Nissan leads the electric vehicle market in Spain with 32% of market share, total LCV sales up 32% |
UK | Market share 5.4% - Qashqai becomes the 5th best-selling car this fiscal year, X-Trail achieves an 80%, YoY volume increase with 10,852 units, Leaf achieves a record volume of 5,106 units |
ITALY | Market Share 3.5% - Best-selling models Qashqai, Micra & Juke |
GERMANY | Market share 2.2% -Best share and retail for Nissan in Germany since 2000; Fastest growing LCV brand in the market. |
COUNTRY | FY2015 TOTAL SALES | FY2014 TOTAL SALES | % INCREASE / DECREASE |
UK | 164,406 | 157,770 | +4.2% |
RUSSIA | 113,179 | 168,712 | -32.9% |
FRANCE | 76,838 | 73,927 | +3.9% |
GERMANY | 75,201 | 66,418 | +13.2% |
ITALY | 62,982 | 57,859 | +8.9% |
SPAIN | 61,005 | 51,133 | +19.3% |
EUROPE | 737,501 | 740,641 | -0.4% |
TOP 5 EUROPEAN MARKETS MARCH 2016 | ||
# | MARKET | UNIT SALES |
1 | UK | 31,401 |
2 | GERMANY | 8,876 |
3 | FRANCE | 8,816 |
4 | RUSSIA | 8,821 |
5 | SPAIN | 7,202 |
TOP 5 EUROPEAN MARKETS FY 2015 | ||
# | MARKET | UNIT SALES |
1 | UK | 164,406 |
2 | RUSSIA | 113,179 |
3 | FRANCE | 76,838 |
4 | GERMANY | 75,201 |
5 | ITALY | 62,982 |
TOP 5 MODELS MARCH 2016 | ||
# | MODEL | UNIT SALES |
1 | QASHQAI | 32,667 |
2 | JUKE | 14,466 |
3 | X TRAIL | 11,169 |
4 | MICRA | 9,703 |
5 | NOTE | 5,598 |
TOP 5 MODELS FY 2015 | ||
# | MODEL | UNIT SALES |
1 | QASHQAI | 251,025 |
2 | JUKE | 109,272 |
3 | X-TRAIL | 72,541 |
4 | MICRA | 69,465 |
5 | NOTE | 41,934 |
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