More details on the presidential DS 7 Crossback, the all new SUV to move teh brand forward.

• New picture images show the attention-to-detail of the DS7CROSSBACK driven at the ceremony of the inauguration of new French PresidentEmmanuel Macron
• The Ink Blue DS 7 CROSSBACK was specially-personalised with many handcrafted bespoke features
• A fully-retracting roof allowed the new President was able to greet the assembled crowds on the Champs-Elysées
• DS has strong provenance having been the vehicle of choice on many previous inauguration occasions
• French president’s inauguration DS 7 CROSSBACK SUV is now on display at DS World Paris

The specially-commissioned DS 7 CROSSBACK produced for the first journey of the new President of the French Republic, Emmanuel Macron has many notable handcrafted and fine attention-to-detail features. The ‘Presidential’ DS 7 CROSSBACK had been specially-personalised with a fully-retractable opening roof - so the President was able to greet the French crowd along the Champs-Elysées.

The DS brand was proud that DS 7 CROSSBACK was chosen as the inauguration’s car of the new French President and that it followed the recent launch of the SUV by DS. 

This historical moment provided the opportunity for the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, to further pursue the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the Fifth Republic (FR).

The ‘Presidential ‘ DS 7 CROSSBACK is currently being proudly-displayed at DS WORLD Paris, located at 33 Rue François 1er, 75008 Paris and is open daily between 8.30am and 7pm.

‘Presidential DS 7 CROSSBACK‘ - details in brief

• The very first DS 7 CROSSBACK on the public roads : DS engineers and craftsmen worked on this unique Presidential car, 7 months before its public launch (first deliveries start in January 2018)
• Distinguished in a sumptuous Ink Blue paint finish, it features a custom- made opening roof, French Republic signature badging and a Tricolour flag holder
• The ‘Black Art’ Leather interior (named ‘Opera Inspiration’ after a district of Paris) is revised by a French creation (‘Toile de Laque’ is tailored and created by a craftsman recognised for their expertise and know-how in the specialism of decorative gilding: Atelier Maury)
• The 20 inch wheels are personalised with finely-created golden attention-to-detail features
• Most of highly-technical features of the DS 7 CROSSBACK feature some of the new items that will become available with this vehicle: DS CONNECTED PILOT, paving the way for autonomous driving, DS ACTIVE SCAN SUSPENSION, the 21st century DS suspension system, which uses a camera to anticipate any bumps and undulations in the road surface to ensure the President and future occupants of this vehicle can enjoy a serene ride experience.