More details on the presidential DS 7 Crossback, the all new SUV to move teh brand forward.

• New picture images show the attention-to-detail of the DS7CROSSBACK driven at the ceremony of the inauguration of new French PresidentEmmanuel Macron
• The Ink Blue DS 7 CROSSBACK was specially-personalised with many handcrafted bespoke features
• A fully-retracting roof allowed the new President was able to greet the assembled crowds on the Champs-Elysées
• DS has strong provenance having been the vehicle of choice on many previous inauguration occasions
• French president’s inauguration DS 7 CROSSBACK SUV is now on display at DS World Paris

The specially-commissioned DS 7 CROSSBACK produced for the first journey of the new President of the French Republic, Emmanuel Macron has many notable handcrafted and fine attention-to-detail features. The ‘Presidential’ DS 7 CROSSBACK had been specially-personalised with a fully-retractable opening roof - so the President was able to greet the French crowd along the Champs-Elysées.

The DS brand was proud that DS 7 CROSSBACK was chosen as the inauguration’s car of the new French President and that it followed the recent launch of the SUV by DS. 

This historical moment provided the opportunity for the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, to further pursue the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the Fifth Republic (FR).

The ‘Presidential ‘ DS 7 CROSSBACK is currently being proudly-displayed at DS WORLD Paris, located at 33 Rue François 1er, 75008 Paris and is open daily between 8.30am and 7pm.

‘Presidential DS 7 CROSSBACK‘ - details in brief

• The very first DS 7 CROSSBACK on the public roads : DS engineers and craftsmen worked on this unique Presidential car, 7 months before its public launch (first deliveries start in January 2018)
• Distinguished in a sumptuous Ink Blue paint finish, it features a custom- made opening roof, French Republic signature badging and a Tricolour flag holder
• The ‘Black Art’ Leather interior (named ‘Opera Inspiration’ after a district of Paris) is revised by a French creation (‘Toile de Laque’ is tailored and created by a craftsman recognised for their expertise and know-how in the specialism of decorative gilding: Atelier Maury)
• The 20 inch wheels are personalised with finely-created golden attention-to-detail features
• Most of highly-technical features of the DS 7 CROSSBACK feature some of the new items that will become available with this vehicle: DS CONNECTED PILOT, paving the way for autonomous driving, DS ACTIVE SCAN SUSPENSION, the 21st century DS suspension system, which uses a camera to anticipate any bumps and undulations in the road surface to ensure the President and future occupants of this vehicle can enjoy a serene ride experience.

Incoming President of France greets crowds in the very first DS7 Crossback with special features.

• DS7 CROSSBACK is the vehicle of choice in ceremonial duties for inauguration of new French President Emmanuel Macron 
• Specially-personalised DS 7 CROSSBACK has an opening roof so the President can greet the French crowd on the Champs-Elysées
• DS has strong provenance having been the vehicle of choice on previous inauguration occasions
• French president’s inauguration DS 7 CROSSBACK vehicle is being displayed at DS World Paris

For his first journey as President of the French Republic, Emmanuel Macron chose to ride in the all-new DS 7 CROSSBACK, the very latest model of DS Automobiles that was revealed just two months ago. This ‘Presidential’ DS 7 CROSSBACK has been specially-personalised with an opening roof so the President can greet the French crowd on the Champs-Elysées.

The DS brand is proud that DS 7 CROSSBACK is the inauguration’s car of the new French President and that DS 7 CROSSBACK is driven for the first time in public on an official ceremony just few months before its launch. 

With this historical moment, the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, is pursuing the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the 5th Republic.

The ‘Presidential ‘ DS 7 CROSSBACK will be proudly-displayed at DS WORLD Paris, located at 33 François 1e street in Paris, soon after its ceremonial duties from Tuesday 16 May for public visitors, and ahead of that day for press/media from Monday, 15 May.

‘Presidential DS 7 CROSSBACK‘ - details in brief

• The very first DS 7 CROSSBACK on the public roads : DS engineers and craftsmen worked on this unique Presidential car, 7 months before its public launch (first deliveries start in January 2018)
• Distinguished in a sumptuous Ink Blue paint finish, it features a custom- made opening roof, French Republic signature badging and a Tricolour flag holder
• The ‘Black Art’ Leather interior (named ‘Opera Inspiration’ after a district of Paris) is revised by a French creation (‘Toile de Laque’ is tailored and created by a craftsman recognised for their expertise and know-how in the specialism of decorative gilding: Atelier Maury)
• The 20 inch wheels are personalised with finely-created golden attention-to-detail features
• Most of highly-technical features of the DS 7 CROSSBACK feature some of the new items that will become available with this vehicle: DS CONNECTED PILOT, paving the way for autonomous driving, DS ACTIVE SCAN SUSPENSION, the 21st century DS suspension system, which uses a camera to anticipate any bumps and undulations in the road surface to ensure the President and future occupants of this vehicle can enjoy a serene ride experience.

The 400,00th DS3 hatchback has been produced and handed over to it's new owner.

A DS 3 Performance Black recently became the 400,000^th DS 3 hatchback off the production line and is already on the road in France. The car was delivered to its new owner a few days ago by Julien Faux, Director of DS WORLD PARIS. 

DS 3 is the brand’s best-selling vehicle, with style and the wide range of personalisation options at the top of customers’ most popular reasons for purchase.

Built at the PSA Poissy manufacturing site near Paris, the 400,000^th DS 3 hatchback was delivered a few days ago to its owner, Marine Laurent, by Julien Faux, Director of DS WORLD PARIS.

With the guarantee ‘Made in France’, DS 3 was the first modern-day DS to be launched. DS 3 has always placed personalisation at the heart of the manufacturing process, which has helped to make it the most popular model for DS Automobiles.

DS 3 Performance Black number 400,000 is a dynamic version of DS 3 with matt black bodywork, touches of carbon fibre on the side mouldings and a gold roof, making the vehicle stand out through its distinctive good looks.

“I had to have this DS 3 as soon as I saw it. Even though I was already a DS driver, this new model is just irresistible because of its timeless character and personalisation options. I think it’s unlikely that any two DS cars will look the same,” Marine Laurent.

Customer surveys conducted by the DS brand in Europe* show that DS 3 appeals to both women (55% of customers) and men. The main reason for purchase is ‘style’. For 73% of customers DS 3 has a ‘sporty’ image, 62% say it is ‘fun to drive’ and 54% describe it as ‘elegant’. On the road, customers tend to highlight the vehicle’s main standout features as ‘comfort’, ‘high levels of equipment’ and ‘quality’.

*Surveys conducted between 2011 and 2015 in the G10 Europe countries with customers buying New DS 3 and DS 3 Cabrio. Survey panel: 6,000 respondents.

DS Automobiles and Givenchy collaborate to bring a limited edition DS3 to discerning female buyers.

DS Automobiles and Givenchy Le MakeUp have today announced a limited edition New DS 3, which will be available to order in the UK from 1 June 2016.

New DS 3 Givenchy Le MakeUp will be on display at DS World Paris from 10 May to 7 June as part of an exclusive Givenchy Le MakeUp exhibition showcasing the brand’s iconic products and sources of inspiration.

Following the launch of New DS 3 earlier this year, DS Automobiles has revealed the New DS 3 Givenchy Le MakeUp Limited Edition, which has been created with Givenchy Le MakeUp to redefine French luxury and elegance in automotive design.

The latest limited edition to join the New DS 3 range, New DS 3 Givenchy Le MakeUp will be available as a hatchback and a Cabrio, either with a manual gearbox or the very latest EAT6 automatic transmission. All versions are powered by the DS brand’s award-winning PureTech 110 S&S 3-cylinder petrol engine.

Designed to appeal to customers looking for the ultimate in personal expression, only 500 examples will be available in the UK. Just over half of all DS 3 drivers are women, so this limited edition has been designed to meet the expectations of many modern day women, who are always on the go.

A bespoke Givenchy Le MakeUp kit is stored in a special compartment in the driver’s armrest inside the car and the spacious interior provides the perfect place where both the driver and the front passenger can apply and check their make-up before driving. Further enhanced by experiential technology – a signature of the DS brand – both courtesy mirrors feature special LED lighting developed exclusively for this limited edition to ensure the best possible illumination, day and night.

The unique styling of the car includes a textured white body colour called Opaline White. The exterior look is completed with stylish Givenchy Le MakeUp badges positioned on the doors, just in front of the ‘shark fin’ B-pillars.

The beautifully finished exterior perfectly complements the luxurious feel of the interior, which boasts a striking Rose Pink dashboard and premium black leather upholstery. Emphasising the overall harmony of the design, the rose pink colour of the dashboard can also be seen inside the driver’s arm rest.

The creation of two iconic French brands, New DS 3 Givenchy Le MakeUp will be on display at DS World Paris between 10 May and 7 June, alongside a range of stylish products from Givenchy Le MakeUp.

"New DS 3 Givenchy Le MakeUp expresses the finest expertise of two leading brands in one creation. Givenchy is a recognised name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colours, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common." Thierry Metroz, Design Director of DS Automobiles.

An iconic vehicle for unique customers

All the cars in the DS range are designed with personal expression in mind. From the exterior colours to the materials used in the cabin, the design team always put considerable thought into every detail to create unique and individual vehicles.

Reinventing the matt finish on this car’s bodywork, DS has used a new paint process for the very first time. The body features a new shade called Opaline White. The textured paint, which is not used by any other carmaker in the world, has a granular feel and a striking new finish that highlights the lines of the car. The DS signature Whisper Purple colour of the roof creates a striking contrast, and the car features the same purple colour on the door mirrors and for the wheel centre caps. The Cabrio features a black fabric soft-top and Whisper Purple for the roof surround.

The interior is home to a host of personalised touches. The protective floor mats even feature the limited edition Givenchy Le MakeUp logo. The central armrest has a Givenchy Le MakeUp emblem as part of the leather trim and contains a compartment that holds a special Givenchy Le MakeUp cosmetics collection.      The cosmetics kit comes with the car and includes Noir Couture mascara, Prisme Visage compact face powder and Le Rouge lipstick, together with a Whisper Purple nail polish developed specifically for this partnership.

New DS 3 Givenchy Le MakeUp specification;

• Based on Elegance trim
• Basalt Back leather upholstery
• Matching black leather on the steering wheel, handbrake, gear knob and instrument binnacle
• 17-inch Aphrodite diamond-cut black alloy wheels with Whisper Purple centre caps
• DS LED Vision Xenon headlights
• 7-inch touchscreen
• DS Connect Box with emergency and assistance system
• Rear parking sensors
• Hill-start assist
• Auto Pack, including automatic air conditioning, automatic headlights, heated/folding door mirrors
• Hatchback: Opaline White body / Whisper Purple roof
• Cabrio: Opaline White body / black soft-top and Whisper Purple roof surround

Givenchy Le MakeUp cosmetics kit;

• Le Rouge lipstick, shade No. 315 Framboise Velours
• Noir Couture mascara, shade No. 1 Black Satin
• Prisme Visage face powder, shades No. 2 Satin Ivoire, No. 3 Popeline Rose, No. 4 Dentelle Beige or No. 5 Soie Abricot
• Nail polish, Le Vernis, shade No. 32 Whisper Purple exclusive limited edition

The products offered in the New DS 3 Givenchy Le MakeUp kit are available to buy at DS World Paris during the exhibition.

Prices for the New DS 3 Givenchy Le MakeUp Limited Edition will start from £19,395 for the hatchback and £21,695 for the Cabrio version.

New DS 3 Givenchy Le MakeUp

• PureTech 110 S&S manual Givenchy Le MakeUp: £19,395 MRRP OTR
• PureTech 110 S&S EAT6 Givenchy Le MakeUp: £20,895 MRRP OTR

New DS 3 Cabrio Givenchy Le MakeUp

• PureTech 110 S&S manual Givenchy Le MakeUp: £21,695 MRRP OTR
• PureTech 110 S&S EAT6 Givenchy Le MakeUp: £23,195 MRRP OTR