Mazda North American Operations today reported April U.S. sales of 24,164 vehicles, representing a decrease of 7.8 percent versus April of last year. With 26 selling days in April 2017 versus 27 year-over-year in 2016, the adjusted daily sales rate is down 4.2 percent. Year-to-date sales through April are up 2.6 percent versus last year, with 93,235 vehicles sold.
Key April sales notes:
- A mix of both all-new 2017 Mazda CX-5 compact crossover SUVs and previous-generation models led to the nameplate’s best April sales of all time with 11,334 sold. This represents a YOY increase of 28.4 percent during the 2017 CX-5’s first full month of sales.
- The midsize, three-row Mazda CX-9 continues to build momentum, tallying 2,134 sales. This represents CX-9’s best April since 2011 when it posted 2,750 sales.
- MX-5 Miata soft top and MX-5 RF retractable fastback sales continue to be strong, with 1,319 sold, a YOY increase of 21.5 percent. This represents MX-5’s best April since 2008 when sales totaled 1,441 MX-5s.
- Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 40.5 percent YOY with 14,615 vehicles sold in the month of April. When making purchase decisions regarding crossover SUVs, a majority of Mazda customers continue to choose the AWD option, with 62.1 percent of CX-line vehicles sold in April being equipped with predictive i-ACTIV All-Wheel Drive.
Mazda Motor de Mexico (MMdM) reported April sales of 3,830 vehicles, up 5 percent YOY.
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