USA SALES JUNE - MAZDA - nearly all models saw a drop in sales except for the MX-5 & CX-5.

• Mazda CX-5 Posts Record Sales Month for Third Month in a Row

Mazda North American Operations (MNAO) today reported June U.S. sales of 22,342 vehicles, representing a decrease of 14.7 percent versus June of last year. Year-to-date sales through June are down 2.6 percent versus last year, with 141,624 vehicles sold.

Key June sales notes:

• The Mazda CX-5 continues its record-breaking sales trend, posting its best-ever June with 9,550 vehicles sold. This number represents an increase of 3.5 percent over June of last year, marking its third recording-breaking month in a row.
• Heading into the summer months, the Mazda MX-5 continues to post strong sales numbers. The roadster posted a year-over-year increase of 17.7 percent, with 1,046 vehicles sold in the month of June.
• Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were down slightly with 12,462 vehicles sold, representing a decrease of 1.4 percent year-over-year. When making purchase decisions regarding crossover SUVs, a majority of Mazda customers continue to choose the AWD option, with 61.1 percent of CX-line vehicles sold in June being equipped with predictive i-ACTIV All-Wheel Drive.

Mazda Motor de Mexico (MMdM) reported May sales of 4,441 vehicles, up 11.8 percent versus June of last year.

USA SALES MAY - MAZDA - the japanese brand saw sales drop, even with some record numbers.

Mazda North American Operations (MNAO) today reported May U.S. sales of 26,047 vehicles, representing a decrease of 7.9 percent versus May of last year. Year-to-date sales through May are up 0.1 percent versus last year, with 119,282 vehicles sold.

With best ever sales for some models, the main sedan sales are all down, the Mazda3 is down 32%, the Mazda6 down 46% the CX-9 was up 221.8%, 18.9% Growth on the CX-5 abd the CX-3 was about even on the same time a year earlier, the world famous sports car, the MX-5 was up a decent 22.6% YTD was up 31.9%. Overall for the month, sales were down, which is a surprise as there are so many updated and new models within the range.

Key May sales notes:

• The Mazda CX-5 posted its best-ever May, with 11,819 vehicles sold, marking an increase of 18.9 percent year-over-year (YOY). This number includes a mix of remaining 2016.5 models and the all-new 2017 CX-5, which went on sale at the end of March.
• Momentum around the Mazda MX-5 continues, with the roadster posting a YOY increase of 22.6 percent in the month of May. Total sales, which includes both the MX-5 soft top and MX-5 RF, reached 1,226 vehicles sold in the month of May.
• Sales of the seven-passenger Mazda CX-9 rose 221.8 percent YOY with 1,982 vehicles sold in the month of May.
• Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 26.5 percent YOY with 15,338 vehicles sold in the month of May. Among CX buyers, Mazda customers continue to choose the AWD option, with 61 percent of CX-line vehicles sold in May being equipped with i-ACTIV All-Wheel Drive.

Mazda Motor de Mexico (MMdM) reported May sales of 4,209 vehicles, up 15 percent versus May of last year.

USA SALES APRIL - MAZDA - the crossover and sports car brand has taken a rather large 7.8% decrease in sales.

Mazda North American Operations today reported April U.S. sales of 24,164 vehicles, representing a decrease of 7.8 percent versus April of last year. With 26 selling days in April 2017 versus 27 year-over-year in 2016, the adjusted daily sales rate is down 4.2 percent. Year-to-date sales through April are up 2.6 percent versus last year, with 93,235 vehicles sold.

Key April sales notes:

• A mix of both all-new 2017 Mazda CX-5 compact crossover SUVs and previous-generation models led to the nameplate’s best April sales of all time with 11,334 sold. This represents a YOY increase of 28.4 percent during the 2017 CX-5’s first full month of sales.
• The midsize, three-row Mazda CX-9 continues to build momentum, tallying 2,134 sales. This represents CX-9’s best April since 2011 when it posted 2,750 sales.
• MX-5 Miata soft top and MX-5 RF retractable fastback sales continue to be strong, with 1,319 sold, a YOY increase of 21.5 percent. This represents MX-5’s best April since 2008 when sales totaled 1,441 MX-5s.
• Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 40.5 percent YOY with 14,615 vehicles sold in the month of April. When making purchase decisions regarding crossover SUVs, a majority of Mazda customers continue to choose the AWD option, with 62.1 percent of CX-line vehicles sold in April being equipped with predictive i-ACTIV All-Wheel Drive.

Mazda Motor de Mexico (MMdM) reported April sales of 3,830 vehicles, up 5 percent YOY.

USA SALES MARCH - MAZDA - With record sales for the MX-5, the brand records a healthy Growth.

• Fourth-Generation MX-5 Miata Records Best-Ever Sales Month

Mazda North American Operations today reported March U.S. sales of 24,549 vehicles, representing an increase of 4.9 percent versus March of last year. 

With an equal amount of selling days in 2017 as in 2016, year-to-date sales through March are up 6.8 percent versus last year, with 69,071 vehicles sold.

Key March sales notes:

• The Mazda MX-5 posted its best March since 2008 with 1,345 vehicles sold. Combined MX-5 RF and soft top sales are up 23.4 percent year-over-year, representing the fourth-generation MX-5’s best-ever sales month since going on sale in June 2015.
• Mazda CX-9 roared to an impressive March, recording 2,550 sales. With a 2079.5-percent YOY increase, this represents CX-9’s best March since 2013.
• Sales of the outgoing 2016.5 CX-5 recorded a modest 5.5-percent decline with 8,470 vehicles sold. The all-new 2017 CX-5 began arriving at dealerships nationwide during the last week in March.
• Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 13.3 percent YOY with 12,271 vehicles sold in the month of March. When making purchase decisions regarding crossover SUVs, a majority of Mazda customers continue to choose the AWD option, with 62.2 percent of CX-line vehicles sold in March being equipped with predictive i-ACTIV All-Wheel Drive.

Mazda Motor de Mexico (MMdM) reported March sales of 4,061 vehicles, flat versus March of last year.

USA SALES FEBRUARY - Mazda sales saved by the CX-9, which saw huge growth.

Mazda MX-5 Miata Posts Best February Since 2006

Mazda North American Operations (MNAO) today reported February U.S. sales of 22,824 vehicles, representing an increase of 5.9 percent versus February of last year. 

With an equal amount of selling days in 2017 as in 2016, year-to-date sales through February are up 7.9 percent versus last year, with 44,522 vehicles sold.

Key February sales notes:

• The Mazda MX-5 posted its best February since 2006 with 1,108 vehicles sold. With much of the country posting above-average temperatures in the month of February, sales of the MX-5 grew, marking a year-over-year (YOY) increase of 46 percent. Sales totals for the MX-5 include both the MX-5 soft top and MX-5 RF.
• As the 2016.5 model year Mazda CX-5 completes its last few months on the showroom floor, sales of the vehicle line remain strong, with 7,836 vehicles sold in the month of February. This number represents an increase of 3.4 percent YOY. The all-new 2017 Mazda CX-5 will go on sale in late-March 2017.
• Sales of the Mazda CX-9 rose 368 percent YOY with 2,157 vehicles sold in the month of February.
• Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 14.6 percent YOY with 11,272 vehicles sold in the month of February. When making purchase decisions regarding crossover SUVs, Mazda customers continue to choose the AWD option, with 62 percent of CX-line vehicles sold in February being equipped with i-ACTIV All-Wheel Drive.

Mazda Motor de Mexico (MMdM) reported February sales of 3,786 vehicles, down 8.5 percent versus February of last year.

USA SALES JANUARY - MAZDA - The Japanese brand starts the year growing sales.

• Mazda CX-5 Posts Record Month

Mazda North American Operations (MNAO) today reported January U.S. sales of 21,698 vehicles, representing an increase of 10.1 percent versus January of last year, and the best January sales month in five years. Solid sales performance across the lineup was headlined by consumers’ continued strong desire for crossover SUVs.

Key January sales notes:

• The Mazda CX-5 posted its best-ever January with 8,068 vehicles sold, showing continued momentum leading up to the on-sale date of the all-new 2017 model later this Spring. This number represents an increase of 14.2 percent year-over-year (YOY).
• The Mazda CX-9 posted an increase of 210.7 percent YOY, with 1,591 vehicles sold.
• Mazda‘s CX crossover SUV sales—including the CX-3, CX-5 and CX-9—were up 21.1 percent YOY with 10,843 sold. Of the total CX-line sales, 60 percent of vehicles were equipped with i-ACTIV All-Wheel Drive.
• Sales of the Mazda6 started the year off strong, posting a 28.3 percent increase YOY with 3,300 vehicles sold.
• Even with much of the U.S. experiencing winter weather, popularity of the MX-5 Miata continues with 929 vehicles sold. This number represents an increase of 65.9 percent YOY. Sales totals for the MX-5 include both the MX-5 soft top and MX-5 RF.

Mazda Motor de Mexico (MMdM) reported January sales of 4,759 vehicles, down 18.6 percent versus January of last year.

END OF YEAR - MAZDA - The brand ends the year down on 2015, even with double CX-3 sales.

• Crossover Volume and Reduced Reliance on Fleet and Incentives Mark Year

Wrapping up a year focused on long-term growth objectives, Mazda North American Operations (MNAO) today reported December U.S. sales of 28,754 vehicles, representing a decrease of 1.8 percent versus December of last year. 

There were 27 selling days in December 2016, versus 28 the year prior. As such, on a Daily Selling Rate (DSR) basis, the company posted an increase of 1.8 percent.

The company also reported calendar year (CY) 2016 total sales (combined fleet and retail) today, totaling 297,773, down 6.7 percent, following a 20-year-high record sales year in CY2015.  

There were 307 selling days in CY 2016, versus 308 in CY2015; the full-year DSR represented a decrease of 6.4 percent.

“In 2016, we developed a more defined focus on brand value management, which steered our business away from fleet sales and incentive pricing,” said Masahiro Moro, president and CEO of MNAO. “Rather than chasing sales simply for the sake of growth, we will continue to focus on transforming our business operations to deliver an experience that will result in higher customer and dealer loyalty, improved long-term residual value and increased satisfaction at all levels of our business, independent from sales volume numbers.”

Key December and CY2016 sales notes:

• As part of the overall sales strategy, MNAO significantly reduced fleet sales, with 20,359 vehicles sold in CY2016 representing a decrease of 28.0 percent YOY.
• Backing the fleet numbers out of the total vehicles sold, MNAO posted a slight decline in retail-only sales for CY2016, with 277,414 vehicles sold. This number represents a 4.6 percent decrease in sales YOY.
• With crossover SUV sales dominating the sales landscape in CY2016, Mazda’s crossover lineup shone this year. Overall, CX-3, CX-5 and CX-9 posted an increase of 13.6 percent in December. For the year, the three vehicles posted sales up 8.0 percent, with 146,843 vehicles sold in CY2016.
• With much of the U.S. now in the winter months, Mazda‘s i-ACTIV All-Wheel Drive system – available optionally on all Mazda crossover SUVs – continues its popularity among crossover SUV buyers, with 63 percent of buyers choosing the option.
• Mazda CX-5 posted its best-ever month in December with 11,989 vehicles sold, making this its fifth best-ever month in CY2016. For the full year, CX-5 sold a record 112,235 vehicles, an increase of 5.0 percent YOY and CX-5’s best-ever sales year.
• Mazda CX-3 completed its first full year of sales, ending the year up 189.7 percent, with 18,557 vehicles sold.
• The all-new 2016 Mazda CX-9 launched during CY2016 and posted its best December since 2012, with 2,594 vehicles sold. This number represents an increase of 115.5 percent YOY.
• The Mazda MX-5 Miata finished December up 3.8% YOY, with 733 vehicles sold. Continued interest in MX-5, and early deliveries of the 2017 MX-5 RF, resulted in full-year sales of 9,465 vehicles in CY2016, an increase of 10.2 percent YOY. The 2017 MX-5 RF recorded 314 vehicles sold in the month of December.
• Major changes impacting sales in CY2016 included the discontinuation of sales of the Mazda2 and Mazda5, as well as the introduction of the 2016 CX-9 and 2017 MX-5 RF, and refreshed versions of the Mazda3 and Mazda6.
• Mazda’s December sales of 28,754 vehicles add up to more than $4.3 million in donations ($150 for every vehicle sold during the month) as part of the Mazda Drive for Good program in 2017. Total results for the 2016 charity event, which ran from November 21, 2016 to January 3, 2017, will be released at a later date.

Mazda Motor de Mexico (MMdM) reported December sales of 6,651 vehicles, down 19.0 percent versus December of last year. Total CY2016 sales for MMdM were 54,891 vehicles, representing a decrease of 12.7 percent when compared to CY2015.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City

USA - The Mazda CX-9 joins the list on the Inaugural 10Best from car and Driver magazine.

• All-New CX-9 Earns Spot on Inaugural ‘Trucks and Crossovers’ List, Complementing Mazda’s 2017 10Best Cars Winners, MX-5 Miata and Mazda3

From their engaging, confidence-inspiring driving dynamics to their standout KODO—Soul of Motion design, every Mazda is as much a joy to look at and sit in as it is to drive. 

The all-new Mazda CX-9 midsize crossover SUV is no exception, evidenced by it earning a spot on Car and Driver magazine’s first-annual 10Best Trucks and SUVs list.

CX-9 has been lauded for its upscale design, rewarding and surefooted driving performance and innovative engineering. 

It is the final vehicle in Mazda’s lineup to undergo a full redesign, implementing lightweight, efficient SKYACTIV Technology and KODO—Soul of Motion design. Among its most notable new features is its turbocharged SKYACTIV-G 2.5T engine, which produces a hearty 310 lb-ft of torque from just 2,000 rpm. Housed in a vehicle weighing approximately 250 lbs. less than its predecessor, the SKYACTIV-G 2.5T helps CX-9 achieve a 25-percent improvement in combined EPA-estimated fuel economy versus its predecessor.

CX-9 puts power to the ground via its predictive i-ACTIV all-wheel-drive system that can adjust power output to each wheel more than 200 times per second to maintain optimum grip. Mazda’s i-ACTIV all-wheel drive integrates the functions of 27 sensors—including thermometers, wheel sensors and even windshield wipers—to accurately paint a picture of road conditions to make sure the driver and passengers feel surefooted even when road conditions become suboptimal.

Last but not least, Mazda introduced the new top Signature trim level on CX-9, which further bolsters the crossover beyond the previous top-tier CX-9 Grand Touring trim level. CX-9 Signature comes exclusively with Auburn-colored Nappa leather seating surfaces, real aluminum whose design takes inspiration from Japanese swords and rosewood interior trim that comes from premium guitar-maker Fujigen.

Mazda CX-9 joins the compact Mazda3 sedan and hatchback and MX-5 Miata soft top and MX-5 RF retractable fastback as 2017 Car and Driver awardees. Mazda3 and MX-5 were announced as winners in the car categories during November’s Los Angeles Auto Show.

Additionally, at the L.A. Auto Show, CX-9 was announced as one of the top-three finalists for the North American Utility Vehicle of the Year by an independent organization of 54 media jurors from around the U.S., Canada and Mexico. The winner will be announced January 9 at the North American International Auto Show in Detroit.