USA - Playboy Mag announces Alfa Romeo 4C its Car of the Year for Sports & Convertible cars

With its race-inspired  performance and  advanced technologies wrapped by seductive curves that can only be handcrafted in Italy,  Playboy  magazine  named  the  all-new  Alfa  Romeo  4C “2015 Car of the Year – Sports Cars and Convertibles.” 

The annual award From Playboy represents a hand-picked list of their favorite vehicles in 2015.

“The gorgeous Italian exchange student you loved in high school isn’t coming back, but the stunning Alfa Romeo 4C is now here after years of being away,” said William K. Gock – Automotive Writer, Playboy. “This lightweight carbon-fiber-framed pistol uses flowing body curves, highly stylized alloy wheels and a monstrous engine roar to announce Alfa’s grand return. Behind the wheel it’s obvious the 4C is a machine built for high-speed cornering, not casual trips to the corner store, which is more than enough to earn our esteem.”

As part of the “2015 Car of the Year” selection process, William K. Gock spent time test-driving countless cars for Playboy and worked with the publication’s editors on the final list of winners.

“Playboy’s best sports car award speaks to the all-new Alfa Romeo 4C’s seductive styling, race-inspired performance and how hot it is in the marketplace,” said Reid Bigland, Head of Alfa Romeo North America. “With its sexy, head-turning mid-engine Italian design, each 4C represents more than 100-years of Alfa Romeo racing knowhow and Formula 1 inspired technologies – a combination we’re excited to offer North American enthusiasts and at a fraction of the price of other carbon fiber chassis supercars.”

The US welcomes back Alfa Romeo and the stunning 4C

• 2014 New York Auto Show debut of all-new 2015 Alfa Romeo 4C coupe and limited-edition 4C Launch Edition marks the Italian sports car brand’s return to the North American market
• Mid-engine proportions and inspiration from the brand’s racing traditions highlight Alfa Romeo 4C’s purposeful design for maximum performance
• Alfa Romeo engineers leveraged advanced materials and technological solutions from Formula 1, including a carbon fiber monocoque, aluminum chassis structures and a composite body shell for an ultra-lightweight coupe with supercar-level performance
• State-of-the-art powertrain technology: all-aluminum 1750 cc direct-injection turbocharged engine with intercooler, dual variable-valve timing and advanced scavenging technology is paired to a blistering fast Alfa TCT twin-clutch transmission
• Alfa DNA selector optimizes the Alfa Romeo 4C’s powertrain and chassis control calibrations to the level of driving performance and capability needed
• Excellence made in Italy: Alfa Romeo 4C combines the best technical and manufacturing competencies of two brands, Alfa Romeo and Maserati
• Available this June and designed for America’s “Alfisti,” the Alfa Romeo 4C Launch Edition includes unique appointments and is limited to 500 serialized coupes

Marking the Italian brand’s highly anticipated return to North America, the all-new 2015 Alfa Romeo 4C makes its New York Auto Show debut – a mid-engine design inspired by the brand’s legendary racing history, state-of-the-art carbon fiber monocoque and all-aluminum turbocharged engine influenced by Formula 1, and advanced technological solutions, all to deliver supercar-level performance and driving exhilaration.  

“The all-new Alfa Romeo 4C delivers supercar-level performance in its most elemental form,” said Harald Wester, President and CEO of Alfa Romeo. “With its ultra-lightweight materials and technological solutions derived directly from motorsports, a mid-engine proportion for maximum agility and purposeful styling cues to enhance performance – the all-new 4C coupe marks Alfa Romeo’s return to sports cars and the brand’s return to North America.”

For the Alfa Romeo brand, the all-new 4C represents the essential sportiness embedded in the brand’s DNA: Italian style, performance and technical excellence, for maximum driving pleasure in complete safety.

Acronym 4C

The Alfa Romeo 4C is inspired by the century-old tradition of Alfa Romeo and projects the brand's authentic values into the future: Italian style, performance and engineering excellence, offering maximum driving satisfaction in total safety. The “4C” name recalls Alfa Romeo's great sporting tradition: the acronyms 8C and 6C in the 1930s and 1940s distinguished racing and road cars fitted with powerful eight and six cylinder engines. The 2015 Alfa Romeo 4C model’s designation continues this tradition with the latest all-aluminum 1750 cc four-cylinder engine. 

A tradition of essential beauty and function 
The inspiration for the all-new 2015 Alfa Romeo 4C dates back to the 1967 33 Stradale, the homologated version of the racing Type 33, which is considered one of the most beautiful cars of all time. Like the 33 Stradale that combined extreme mechanical and functional requirements with undeniable Alfa Romeo style and performance – the 4C coupe shares its body forms and follows this performance tradition with an undoubtedly Italian-styled composite body “clothing,” a state-of-the-art carbon fiber and aluminum structure, and a high-performance turbocharged engine.

With a purpose-built cockpit inspired by the legendary 1967 33 Stradale, entering the interior of the all-new Alfa Romeo 4C means entering a world derived from motorsport – only essential components for performance are integrated.

Two composite-framed sport seats, thermoformed dashboard and exposed carbon fiber monocoque highlight the coupe’s technological uniqueness. Furthermore, a driver-oriented cockpit with flat-bottom performance steering wheel with paddle-shift controls and aluminum pedals speak to the brand’s racing spirit. Emphasizing the Alfa Romeo 4C’s advanced technology and focus on lightweight technical solutions is a 7-inch full-color thin-film transistor (TFT) instrument cluster that  displays simple, high-impact graphics to keep the driver focused on the road, or track ahead.

Ultra-lightweight: carbon fiber, aluminum and composites structures 
To create the ultra-lightweight architecture needed for maximum performance and dynamic efficiency, Alfa Romeo 4C engineers looked to Formula 1 and only the most advanced supercars for state-of-the-art materials. The result is a monocoque made entirely of carbon fiber that delivers extraordinary stiffness and strength. Attached to the Alfa Romeo 4C’s exotic monocoque are front and rear cell structures, roof reinforcements and an engine-mounting frame made from lightweight aluminum.

Alfa Romeo engineers continued the use of state-of-the-art materials by creating the bodywork entirely of SMC (Sheet Molding Compound), a low-density, high-strength composite material that is 20 percent lighter and dimensionally more rigid than steel. Providing the ability to create complex shapes while saving weight by 20 percent compared to steel are PUR-RIM (injected polyurethane) fascias and rear spoiler. Engineers even optimized the Alfa Romeo 4C’s windshield and side windows by using 10 percent thinner glass to reduce weight by up to 15 percent.

Finally, two sport seats feature a carbon fiber and fiberglass reinforced-composite structure to deliver the strength and seating position needed for performance driving.  

High-tech powertrain for exceptional track performance and drivability 
The engine is the beating heart of any Alfa Romeo, and for the 4C, it beats to an all-new 1750 cc direct-injection 237 horsepower aluminum engine. To ensure exceptional performance and drivability on the racetrack or city streets, this new engine features cutting-edge technical solutions, including direct-injection, intercooler, dual (intake and exhaust) continuous variable-valve timing (VVT), eight counterweights, and intake and exhaust systems optimized for Alfa Romeo 4C’s mid-engine layout.

A new generation turbocharger features a pulse-converter exhaust manifold to exploit pressure waves and boost torque at low-engine speeds. A waste gate valve adjusts turbo pressure and improves the engine’s efficiency. Advanced scavenging technology enables the Alfa Romeo 4C to maximize torque at low engine speeds and deliver more response to driver input by increasing combustion efficiency and turbine speed, all while eliminating turbo lag. As a result, torque delivery is instantaneous, with a peak of 258 ft.-lb. (350 N•m); 80 percent of which is available at only 1,700 rpm. 

Teamed to the all-aluminum engine is a paddle-shifting Alfa TCT twin-clutch transmission, which has been specifically tuned for the all-new Alfa Romeo 4C. With its uniquely calibrated software that adjusts with the Alfa DNA selector system, the Alfa TCT’s gearshifts are designed to become most aggressive in the Dynamic and Race modes. The Alfa TCT system also integrates a “launch control” mode – delivering the utmost acceleration possible as soon as the driver releases the brake.

Alfa DNA selector offers advanced technological solutions 
The all-new Alfa Romeo 4C features the brand’s innovative Alfa DNA selector with “Race” mode – enabling the driver to optimize the right level of performance through four modes. With a touch of the Alfa DNA selector, the character of the Alfa Romeo 4C can be changed to (in order of increasing capability):

• All-weather – designed to ensure maximum control under adverse weather conditions and enables gentler accelerator input and special engine and brake control logic to match road speed and prevent skidding
• Natural – enables grand touring comfort and smooth drivability for the Alfa TCT gearbox
• Dynamic – enables improved driving performance via a more aggressive powertrain calibration and less intrusive electronic stability control (ESC) setting
• Race – is the most extreme performance mode, putting the driver in total control of the car under race conditions. ESC and anti-slip regulation (ASR) are deactivated to allow the driver to control traction through the accelerator pedal. The Alfa Romeo Electronic Q2 differential control system remains active for fast exits out of corners or bends
  • In Race mode, launch control can be activated, allowing the Alfa Romeo 4C to deliver supercar-level 0-to-60 mph acceleration blasts in the mid-4 second range

For driving convenience in Dynamic, Natural or All-weather modes, the Alfa Romeo TCT gearbox can utilize an “auto” mode.

Supercar performance, compact size 
Thanks to Alfa Romeo 4C’s advanced technological solutions and compact size, the coupe demonstrates its precision, agility and performance credentials with a top speed of 160 miles per hour (mph), 0-to-60 mph acceleration blasts in the mid-4 second range, 1.1 g of side acceleration on corners and 1.25 g of maximum braking deceleration.

4C combines the best technical and manufacturing competencies of Alfa Romeo and Maserati 
The very best technical and industrial expertise of the Alfa Romeo and Maserati brands were used to develop the all-new Alfa Romeo 4C. Teamwork between the two brands included the integration of the Alfa Romeo Style Center design with the well-known craftsmanship of the Maserati brand’s Modena production plant. In addition, the Alfa Romeo 4C was boosted by the technological contributions of Italian suppliers, who are international leaders in manufacturing high-performance components.

This is a distinguishing trait of Alfa Romeo, a brand with a century of history that continues to be one of the most famous and popular ambassadors of Italian products around the world.  
Limited to 500 serialized units: 2015 Alfa Romeo 4C Launch Edition 
For “Alfisti” in North America, a special 2015 Alfa Romeo 4C Launch Edition will be made available this June. These first 500 Alfa Romeo 4C coupes will be serialized and include the following appointments:

• Alfa Red, Rosso Competizione or Madreperla White exterior paint
• Bi-xenon headlamps with LED illuminated daytime running lights
• Carbon fiber rear spoiler and mirror caps
• Aluminum rear diffuser
• Race suspension tuning with front- and rear-sway bars and performance-tuned shock absorbers
• Racing exhaust
• Staggered 18-inch (front) and 19-inch (rear) forged wheels painted in Dark Gray
• Red lacquered brake calipers
• Sport seats with black microfiber
• Leather-wrapped instrument and door panels
• Red or White interior accent stitching on the instrument panel, steering wheel, handbrake, floor mats and door handles
• Serialized “Launch Edition” plaque

GENEVA - Alfa Romeo previews new 4C Spider

• Alfa Romeo 4C Spider “avant-prémiere” previews new soft-top scheduled to enter production in 2015
• True to the philosophy of the Alfa Romeo 4C, the Spider Design Preview remains an ultra-lightweight, high-performance driving machine
• Extensive use of carbon fibre and SMC*, as well as a lightweight canvas hood, ensures the Spider retains the Alfa Romeo 4C focus and purity
• Stunning evolutionary design sees the addition of new headlamps, new wheels and an advanced new central exhaust system by Akropovic®

The stunning Alfa Romeo 4C Spider Design Preview makes its world début at the 2014 Geneva Motor Show, previewing a new model scheduled to go into production in early 2015.  Designed by the Alfa Romeo Style Centre, the Alfa Romeo 4C Spider Design Preview takes full advantage of the ultra-rigid construction and distinctive design of the coupé to produce a Spider in the truest sense of the Alfa Romeo tradition – a car that brings the driving experience into even sharper focus by allowing the sounds and sensations of performance to fill the cabin and stir the driver’s soul still further.

Structural reinforcement required by safety regulations for open-top vehicles means that the Spider inevitably weighs slightly more than the Alfa Romeo 4C coupé, but thanks to the use of carbon fibre for the rollover bars, spoilers and windscreen frame, as well as the adoption of a lightweight canvas soft top and the replacement of the glass rear screen with a continuation of the SMC* bodywork, the 4C’s structural rigidity, mechanical purity and low weight philosophy are not compromised. As a result, the additional weight of the open-top transformation has been limited to approximately 60kg.

The purposeful stance and stunning form of the Alfa Romeo 4C Spider has been evolved to ensure the highest levels of aerodynamic efficiency and downforce, resulting in impressive high-speed stability, while at the same time minimising the open-top air turbulence in the passenger compartment.

Apart from allowing the driver to connect even more closely with their surroundings, bestowing the Spider treatment on the Alfa Romeo 4C also allows the world to get a better view of what is a truly special and unique interior. Carbon fibre dominates the cabin, but not as a decorative afterthought - the monocoque of the 4C Spider Design Preview is constructed entirely from this distinctive material and is clearly visible in the centre console, door sills and rear bulkhead, for example.

The Alfa Romeo 4C Spider Design Preview also debuts a new dual-stage central exhaust system with titanium and carbon tailpipes by Akrapovic®, a company which produces competition exhaust systems for numerous motorcycle classes including Moto GP, Superbike, Supersport, Motocross and Enduro. A key feature of the new exhaust is an electrically-operated valve system which can improve performance and enhance the exhaust note at the push of a wirelessly-linked button.

Powered by Alfa Romeo’s new four-cylinder, all-aluminium, 1750 Turbo Petrol engine, which drives the rear wheels via a six-speed, dual dry-clutch Alfa TCT transmission, the 4C Spider’s performance is all but identical to that of the hardtop Alfa Romeo 4C: 0 to 62mph takes just 4.5 seconds and top speed is in excess of 155mph. In addition, the outstanding deceleration and lateral acceleration performance, and the balanced 40:60 front-to-rear weight distribution, remain unaffected by the evolution from coupé to Spider.

Complementing its show-stopping presence, new carbon fibre clamshell headlights have been fitted to the Alfa Romeo 4C Spider Design Preview, as have new alloy wheels which have been milled from solid aluminium blocks and shod with bespoke Pirelli tyres. Finished in three-layer gloss white, which helps emphasise the car’s beautifully sculpted shape and masterfully resolved surfaces, the Alfa Romeo 4C Spider Design Preview is undoubtedly the highlight of the 2014 Geneva Motor Show.

Stunning Alfa 4C gain FHM Magazine "car of the year" title

• Alfa Romeo 4C takes top honours in the 2013 FHM Car of the Year awards
• Lauded for its advanced, lightweight construction and immense driver appeal, the Alfa Romeo 4C is described by FHM’s influential editors as “a magic car”
• This prestigious accolade is a significant endorsement for both the Alfa Romeo 4C and the Alfa Romeo brand from the UK’s biggest men’s lifestyle brand

The Alfa Romeo 4C has been named FHM Magazine’s 2013 Car of the Year. The editors of the UK’s biggest men’s lifestyle brand regard the Alfa Romeo 4C as the vehicle that the British man most aspires to, respects and desires. Alfa Romeo 4C has seen off significant competition to claim the overall victory in FHM’s inaugural Car of the Year awards, and the win highlights not only the appeal of the Alfa Romeo 4C to driving enthusiasts and petrol-heads, but also the broader desirability and allure of this exotic sports car and the Alfa Romeo brand.

Described by FHM as “one of the most exciting sports cars on the planet”, the Alfa Romeo 4C is lauded for its “supertech carbon-fibre chassis, super-lightweight body and clever steering” as well as the note of its engine and the “laser-precision” of its dynamics.

Designed, engineered and built in Italy as a pure driving machine, the mid-engined Alfa Romeo 4C is powered by a new, all-aluminium, 240hp, 1750 Turbo Petrol engine and features Alfa Romeo’s latest-generation ALFA TCT transmission and Alfa D.N.A. driving mode selector - now with a new “Race” mode. The 0-62 mph sprint takes just 4.5 seconds and top speed is 160 mph, but thanks to its light weight and advanced engine and transmission technologies, its official combined-cycle fuel economy figure is 41.5 mpg and its CO2 emissions are just 157g/km.

The Alfa Romeo 4C’s compact shape accentuates its remarkable agility: With a dry weight of 895kg; a 40:60 front-to-rear weight distribution; track-honed double-wishbone suspension and Brembo brakes, the Alfa Romeo 4C is capable of generating 1.1g of lateral acceleration and in excess of 1.2g of deceleration force.  The exhaust has been tuned to emit a full, rich sound and the unassisted steering is progressive, direct and engineered to convey as much feedback and feel as possible. The steering ratio (16:2) is such as to allow 90% of bends to be taken without having to take your hands off the steering wheel.

Conor McNicholas, FHM Motoring Editor commented: "After much deliberation, there was only one car that could take the accolade of FHM's Car of the Year. With its neck-tingling speed, dramatic looks and real-world price, the Alfa Romeo 4C was the car that most turned us on in 2013."

Damien Dally, Head of Brand, Alfa Romeo UK noted: “We’re thrilled that the Alfa Romeo 4C has taken top honours in the inaugural FHM Car of the Year awards. FHM has its finger on the pulse of what’s cool and desirable and for the editors to rate the Alfa Romeo 4C so highly is indicative of just what a game-changer this new supercar is.”

Priced from £45,000 OTR, the Alfa Romeo 4C will be available to order shortly, but with some customers putting their names forward when the concept was first unveiled at the Geneva Motor Show in March 2011 most, if not all, of the UK’s production allocation for 2014 is already spoken for.