Open letter from Rolls Royce with regards to the development of an all new all terrain model.

The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as ‘The Best Car in the World’ by our customers and media alike.

Twelve years later, after the introduction of successful new models like Ghost and Wraith, Rolls-Royce stands proudly at the pinnacle of British luxury manufacturing, confirming our custodianship of this precious marque.

Possible look of new Rolls Royce SUV

Now we have reached another seminal moment in Rolls-Royce’s 111-year journey.

Today we confirm that we are developing an all-new Rolls-Royce with exceptional presence, elegance and purpose:

• A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain
• A car that meets our customers’ highly mobile, contemporary lifestyle expectations
• A Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royce’s dedication to engineering and innovation
• A car that appropriately reflects Rolls-Royce’s brand promise of effortless luxury
• A high-bodied car, with an all-new aluminium architecture
• A unique new motor car worthy of carrying the Spirit of Ecstasy into the future

This new Rolls-Royce will be Effortless ... Everywhere.

Many discerning customers have urged us to develop this new car – and we have listened. At Rolls-Royce Motor Cars we are uniquely focused on the desires of our customers and are driven by our own thirst to innovate. So we challenged our engineers and design team, led by Director of Design Giles Taylor, to create a different and exceptional new car.

This car will embody all the values and capabilities that drove our two Founding Fathers to secure Rolls-Royce’s reputation, early last century, by taking top honours in rigorous overland adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

Rolls-Royces conveyed pioneers and adventurers like Lawrence of Arabia across the vastness of unexplored deserts and over mountain ranges. In other parts of the world including Australia, India and the Americas, Rolls-Royces carried their owners over challenging terrain with absolute reliability and comfort.

History sets our precedent and our future calls us to action.

This new journey begins now. We will take our time in developing and perfecting this new concept in luxury. We will include our customers, enthusiasts and media along the way and will keep you informed of our progress.

Until then, rest assured, we are creating a motor car in the greatest traditions of our marque.

Sir Henry Royce famously said: “When it does not exist, design it”.

We are doing just that.

Honda celebrates production the 300,000,000th motorcycle, in just 65 years.

Achieving a milestone more than 65 years in the making, Honda Motor Co., Ltd. today announced production of its 300-millionth motorcycle. The milestone bike is a Honda Gold Wing produced at the company's Kumamoto Factory in Japan.  Honda will celebrate the 40th anniversary of the iconic Gold Wing in 2015.

Honda began mass production of motorcycles in Japan in 1949 when it built the Honda 98cc Dream Type-D.  Today, Honda produces motorcycles, ATV's and side-by-sides at 32 plants in 22 countries, including two plants in North America.

"This incredible milestone is the result of the millions of customers who have placed their trust in Honda and we would like to thank all of our customers, associates, dealers and community partners in North America for helping make it possible," said Bob Gurga, Vice President and Manager of Motorcycle Division for American Honda. 

"Now, we are focused on the future and the ways that we can harness the challenging spirit of Honda associates to create new joy for Honda customers."

In 1958, Honda introduced the Honda 50, known globally as the Super Cub, which would go on to revolutionize the industry.  This iconic bike paved the way for Honda's expansion into the U.S. in 1959 and Canada in 1969. The Super Cub, which has sold nearly 90 million units globally since its inception, was the focus of a mid-1960s advertising campaign, ‘You Meet the Nicest People on a Honda,' that played a major role in the transformation and growth of the U.S. motorcycle market.

In the 1960s, Honda became the best-selling motorcycle brand in the U.S. and the world, leading to the establishment of Honda of America Mfg. and the company's first U.S. production facility, the Marysville Motorcycle Plant.  The plant, which opened on September 10, 1979 in Marysville, Ohio, produced both motorcycles and all-terrain vehicles (ATVs) until 2009.  

Production of ATVs has since shifted to Honda of South Carolina Mfg. (HSC) in Timmonsville, South Carolina.

Since the start of production in 1979, Honda has manufactured more than five million power sports products in North America using global and domestically sourced parts.  Today, HSC manufactures FourTrax ATVs and Pioneer side-by-sides and engines, while the Honda plant in El Salto, Jalisco, Mexico, produces motorcycles.

Furthermore, the research and development of Honda ATVs and side-by-side vehicles for both local and global markets is now being led by a team of engineers at Honda R&D Americas – with Powersports R&D operations in Los Angeles, Ohio and South Carolina.

The successful startup of motorcycle production at Honda of America Mfg. in 1979 was soon followed by the auto production at the Marysville Auto Plant in 1982. Motorcycle production continued in Ohio until 2009 and planted the seeds of manufacturing expertise that has led to many Honda facilities across North America. 

Today, Honda operates 17 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles and side-by-sides, power equipment products and the HondaJet light jet.