Rolls-Royce Motor Cars today revealed that its Bespoke business has become more successful than ever with content on its range of super-luxury cars reaching new heights in 2013. Almost 95% of Rolls-Royce cars purchased last year were personalised by their owners, reinforcing the claim that Rolls-Royce is the go-to luxury carmaker for the connoisseur who demands the best in individualisation.
Global Bespoke take-up increased in 2013 as customers for Phantom and Ghost commissioned higher levels of Bespoke content on their cars. In its first year of availability, 90% of Wraiths were purchased with Bespoke options specified by their owners.
Middle-Eastern owners lived up to their reputation of demanding the most individual cars in the world with 99% of both Ghosts and Phantoms featuring various levels of Bespoke content. Levels of personalisation on Phantom were highest around the world compared to other Rolls-Royce models, with 98% of North American customers and 95% of European owners creating Bespoke Phantoms. In addition, 86% of Asian buyers created Bespoke Phantoms for themselves.
Ghost, by its more informal nature, had a slightly lower Bespoke content outside the Middle East, with 96% of European buyers, 79% of North Americans and 54% of Asian owners individualising their cars.
All three models surpassed their revenue targets in 2013 with an overall revenue increase of 30% over 2012.
“This continuing growth in Bespoke sales in 2013 proves the fact that Rolls-Royce is the home of Bespoke in the luxury world,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “The success of this operation here at Goodwood continues to attract more discerning individuals from all over the world to our marque, and reaffirms our decision to expand our Bespoke offer over the last three years. It also means that we have been able to create 100 further jobs for skilled craftspeople here at the Home of Rolls-Royce.”
2013 saw a high number of Bespoke Collection cars unveiled to the world, amongst which the most memorable were the Celestial Phantom, the Alpine Trial Centenary Ghost and of course the Home of Rolls-Royce Collection.
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Showing posts with label Alpine Trial. Show all posts
Showing posts with label Alpine Trial. Show all posts
Monday, 24 February 2014
For the Ultimate in bespoke cars, Rolls Royce is THE one to go to.
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Thursday, 7 November 2013
Rolls Royce shows its class in Dubai
- Bespoke Celestial Phantom unveiled
- 446 diamonds extend car’s Celestial theme
- Rolls-Royce Motor Cars Dubai presents Phantom Coupé Chicane
- Rolls-Royce Wraith makes Middle Eastern public debut
Rolls-Royce Motor Cars’ Bespoke offering took centre stage at the Dubai International Motor Show with the unveiling of the Celestial Phantom, Alpine Trial Centenary Collection and Chicane Phantom Coupé.
The Celestial Phantom
This extraordinary motor car that first debuted at the Frankfurt IAA to great acclaim and is presented with one important addition; 446 diamonds meticulously hand-set into the door-cappings, centre console lid and rear-privacy divider.
“The Middle East is the largest market for Bespoke in the world and in celebration of this we sought to create something truly special for the Dubai International Motor Show. Every Rolls‑Royce is crafted with only the finest materials, extending the Celestial Phantom’s starry night theme with one of the rarest and most precious commodities in the world.” said Torsten Müller‑Ötvös, CEO, Rolls-Royce Motor Cars.
This one-of-a-kind masterpiece celebrates a seminal moment in Rolls-Royce history - the handover of the first Phantom to its owner at midnight on 1 January 2003.
The exterior colour scheme evokes the night sky – integrating fine glass particles into the paint to achieve an alluring sense of depth and light. The theme continues when one opens the coach doors of this very special Phantom Extended Wheelbase.
Upon entering the car, occupants are welcomed with a new take on Starlight Headliner, a Bespoke feature that has captivated Rolls-Royce’s discerning customers more than any. The constellations, exactly as they were at midnight on that historic evening, are represented by over a thousand fibre optic lights hand-woven into the Celestial Phantom’s headlining.
The finest leathers, presented in a ‘Dusk’ hue, allude to the inky quality of a cloudless night sky. Bespoke glassware and an exquisitely appointed picnic set express the manner in which a customer’s lifestyle and passions can be seamlessly integrated into their personal, highly Bespoke Rolls-Royce.
Hallmark attention-to-detail is evident throughout. The night-sky constellation arrangement was verified by the South Downs Planetarium to ensure authenticity, whilst hand-stitching to the headliner subtly maps out the constellations.
The exterior is finished with engraving to wheel centres while an uplit Spirit of Ecstasy figurine elegantly alludes to the car’s ethereal theme.
Dining under the stars takes on a new dimension with a themed re-imaging of the famed Rolls‑Royce Picnic Set. The glassware features a beautifully hand-engraved Celestial motif whilst celebrated porcelain maker Nymphenburg was commissioned for the set’s plates, providing an exquisitely presented image of the constellations.
Phantom Coupé Chicane
The Bespoke Phantom Coupé Chicane car also made its world debut. AGMC, Rolls-Royce Motor Cars’ authorised dealer for Dubai, Sharjah and the Northern Emirates commissioned the car during a recent visit to the Home of Rolls-Royce and the adjacent Goodwood Motor Circuit.
“I wanted to create a motor car that captures the unique atmosphere and history of the Goodwood Motor Circuit. The Home of Rolls-Royce’s connection to such an important centre of British motoring heritage is something that fascinates my customers,” said Rolls-Royce Motor Cars Dubai Brand Manager, Mohammed El-Arishy. “The experience of working with Rolls‑Royce’s world-class designers to create the beautifully executed Chicane Phantom Coupé was exhilarating. The creativity, vision, skill and attention-to-detail employed in the crafting of these one-off motor cars is unsurpassed in the super-luxury world.”
The result, the one-of-a-kind Chicane Phantom Coupé, incorporates design cues and materials that evoke Goodwood’s rich motor sport history.
A traditional interior wood-finish makes way for carbon fibre, alluding to the materials used in modern racing machines. This highly contemporary theme extends to the exterior of the car, with the bonnet and windscreen surround finished in matte black, perfectly complementing the Gunmetal exterior paint.
Coloured wheels matching the main exterior paint finish are also specified, the first time such a feature has adorned a contemporary Rolls-Royce motor car.
Hand-crafted details throughout allude to the car’s historic motor racing theme with chequered flag otif stitching to the seats echoed on the exterior with a matching Bespoke coachline. The elegant homage is completed with a metal plaque expressing the car’s name and Goodwood’s famous track layout located discreetly in the glove compartment.
Alpine Trial Centenary Collection
The first ever Bespoke Collection to take inspiration from a heritage Rolls-Royce also debuted at the Show.
A century ago, four Rolls-Royce Silver Ghosts embarked on the Austrian Alpine Trials, the most arduous test of automotive endurance of the time. The cars performed without fault, emphatically establishing the marque’s reputation as purveyor of ‘the best car in the world’.
This limited edition Rolls-Royce Ghost features exquisitely crafted design cues that pay tribute to the 1913 Alpine Trials cars.
The exterior paint hue, for example takes close inspiration from Radley’s original Silver Ghost, a car that participated in this year’s re-enactment in Austria of the 1913 Alpine Trial, as part of the Rolls-Royce Motor Cars Works Team.
The Radley car’s distinct black grille and wheels are also replicated across the collection – the first time a painted grille has adorned a contemporary Rolls-Royce motor car.
The cabin plays host to Bespoke details that elegantly tell the story of the Alpine Trial. The clock displays the stages of the rally and timings, whilst inlays to rear picnic tables and the front fascia express the topography and distances of the Alpine route. Each element is meticulously hand-crafted and researched to ensure accuracy, epitomising hallmark Rolls-Royce attention-to-detail.
A hand-painted coachline referencing the four Rolls-Royce motor cars that took part in the rally and headlining, colour-matched to the hood of Radley’s car, completes a beautiful homage.
Rolls-Royce Wraith
Wraith, the most powerful, dynamic Rolls-Royce in history also made its Middle Eastern debut. Following a series of exclusive closed-room events and test-drive opportunities, this highly contemporary expression of Rolls-Royce luxury has already captured the imagination of a new generation of discerning Middle Eastern customers.
With a striking fastback design, performance delivers on the promise of its bold exterior styling. 624 bhp is derived from a twin-turbo V12, delivering a 0-60 time of 4.4 seconds. However, Wraith is every inch a refined and luxurious Rolls-Royce, with every possible comfort that one would expect from the pinnacle marque.
Hallmark Rolls-Royce effortlessness is augmented with a suite of specially developed technologies. Satellite Aided Transmission, for example, processes GPS data to predict the driver’s next move, automatically selecting the correct gear for the road ahead. A one-touch call button akin to an on-board valet, allows navigation, telephone and multimedia to be controlled via voice commands.
The finest materials constitute an interior that cossets occupants. Canadel Panelling, a tactile open grain wood named after Henry Royce’s winter home at the Cote d`Azur, sweeps around the lower hull of Wraith’s interior, whilst a Starlight Headliner completes the glamour, bathing the cabin in a warm glow via thousands of tiny fibre-optic lamps hand-woven into the roof-lining.
Thursday, 6 June 2013
Rolls Royce re-lives 1913 Alpine Trial
Final preparations are underway for the recreation of the 1913 Alpine Trial. Rolls-Royce Motor Cars’ Authorised Dealer in Essex, P&A Wood, is playing an essential role in ensuring cars are in perfect condition for what remains one of the automotive world’s most gruelling tests of endurance.
Eight of the 40 Rolls-Royce Silver Ghosts participating in the rally, many over a century old, have been meticulously prepared by the dealership’s skilled technicians and craftspeople.
Since its foundation in 1967, P&A Wood has established a reputation as one of the world’s leading restorers of Rolls-Royce motor cars. The company’s site is nestled in the beautiful Essex countryside and boasts a unique coachwork facility where much of the rally preparation work is taking place.
A new dedicated Rolls-Royce showroom will open in late summer providing a world-class showcase for contemporary Phantom, Ghost and Wraith models.
“P&A Wood plays a vital role in preserving the marque’s rich history whilst contributing significantly to the contemporary Rolls-Royce success story,” said James Crichton, Regional Director, Rolls-Royce Motor Cars, Europe. He added: “Investment in a new dedicated Rolls-Royce showroom space is testament to a shared commitment to long-term sustainable growth and providing a sales and aftersales experience befitting the world’s leading super-luxury marque.”
On 14 June 2013, 40 Silver Ghosts will depart from Vienna, wafting through Austria, Slovenia, Croatia and Italy before returning on 29 June. The faithful re-enactment celebrates the seminal 1913 Trials, a test of endurance that saw the Rolls-Royce Silver Ghost cement its reputation for faultless reliability – establishing the legend of the ‘Best Car in the World’.
The cars will tackle over 1,800 miles over some of the world’s most spectacular and challenging mountain passes.
P&A Wood’s motto; ‘Attention to Detail’ echoes the sentiments of Rolls-Royce founding father Sir Henry Royce who famously implored his staff to “Strive for perfection in everything you do”. This approach has earned them much success in concourse events across the globe – with over 100 awards won to date.
“This is an extraordinarily busy time for the workshop,” said Georgina Wood, P&A Wood. Adding: “Eight cars have been sent here from around the world for their final preparations, many of which over a century old. However, such is the enduring engineering integrity of a Rolls-Royce, I am certain they will negotiate the challenging Alpine roads as effortlessly as they did 100 years ago.”
The 2013 Alpine Trial Centenary Collection
Echoing events a century ago, a Rolls-Royce Works Team will take part in the rally. The original ‘James Radley’ 1913 Silver Ghost will be joined by a contemporary homage created by Bespoke designers and craftspeople at the Home of Rolls-Royce in Goodwood, England.
Finished in an exterior hue that takes inspiration from the Radley car, the 2013 Alpine Trial Centenary Ghost features exquisitely crafted Bespoke touches that elegantly tell the story of the 1913 Trial.
The clock displays the stages of the rally and timings, whilst inlays to rear picnic tables and the front fascia express the topography and distances of the Alpine route.
A hand-painted coachline referencing the four Rolls-Royce motor cars that took part in the rally and headlining, colour-matched to the hood of Radley’s car, completes a beautiful tribute.
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