Rolls Royce opens its books for this years apprenticeships, with 20 places available in 2017.

Rolls-Royce Motor Cars has announced that a record number of places are available for the company’s 2017 Apprenticeship Programme. Since the programme was launched in 2006, numbers have progressively increased, with 2017 offering a record 20 candidates the opportunity to join the team at the Home of Rolls-Royce in Goodwood, West Sussex.

The Rolls-Royce Motor Cars Apprenticeship Programme provides 16-24 year olds with the opportunity to learn and develop skills at the Home of the world’s leading luxury manufacturer. 

The apprenticeships last for up to four years and allow successful candidates to build a career by completing college courses that are nationally recognised, alongside on-the-job training at Rolls‑Royce Motor Cars. The programme has been designed in conjunction with several local colleges.

Those applicants who stand out during the selection process will join in August 2017, working alongside specialised craftspeople in leather, wood, paint, engineering and assembly roles. 

Since the launch of the Apprenticeship Programme in September 2006, over 100 people have joined the programme. Following a successful apprenticeship period, there is an opportunity to develop within the company, with many Apprentices now taking up leadership roles.

Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said, “I am delighted to announce the start of recruitment for this year’s Apprenticeship Programme. We are committed to developing future talent at Rolls-Royce Motor Cars and I am especially pleased that we will welcome a record number of new Apprentices to the business in 2017. The development of artisanal craft skills at our centre of excellence here in West Sussex, has been a hallmark of the first successful chapter in the renaissance of Rolls-Royce Motor Cars. I look forward to welcoming the next generation of talented craftspeople to the Home of Rolls-Royce in the Summer.”

In addition to the Apprenticeship Programme, around 100 university students were employed with the company in 2016 on industrial placements, ranging in duration from six to 12 months. Rolls‑Royce Motor Cars is currently recruiting for positions in 2017. The company also runs a successful Graduate Programme, with new positions made available each year.

Potential candidates for all Rolls-Royce Motor Cars positions should apply online at:

www.rolls-roycemotorcars.com/careers

The closing date for Apprentice applications is 13 March 2017.

WHAT CAR AWARDS - And again, Rolls ROyce wins, The best Luxury Car title goes to the luxury brand.

The Rolls-Royce Dawn has been declared ‘Best Luxury Car’ in the 2017 UK Car of the Year Awards – affirming its status as the world’s most luxurious open-top tourer. In making their judgement, a panel of some of the most respected commentators in the automotive world declared the following:

“A delight to drive and to be in – as only a Rolls-Royce can be.” Ollie Marriage, Top Gear Magazine

“The car is exceptionally elegant, marrying traditional expressions of luxury, with a modern take whilst remaining technological and hugely connected. It’s a movie star car!” Nargess Banks, Forbes Life, Wallpaper*

“If luxury is at least on nodding terms with class, the Dawn manages to embody both. Silent running, a gorgeously complex roof mechanism and general air of butlerish brilliance make this peon to UK craftsmanship a winner.” Tom Ford, Top Gear Magazine

Since its introduction to market in March 2016, Dawn has won plaudits globally, including awards from some of the most highly regarded names in luxury and automotive media. Titles such as Robb Report, The Telegraph, Top Gear and luxury bodies including Walpole and the German Design Council have all been seduced by Dawn, the ultimate expression of true luxury open-top touring.

This critical acclaim is echoed in the extraordinary demand from the world’s most discerning patrons of luxury that has driven the marque to the second highest sales result in the company’s 113 year history and 6% global growth in 2016. The UK, Rolls-Royce’s home market grew by 30% over the same period affirming the marque’s status as the consummate expression of success for a bold new generation of entrepreneurs.

“Since its introduction in 2016, Dawn has introduced a highly dynamic new generation of men and women to Rolls-Royce. These patrons of true luxury have been drawn to the most glamorous expression of Rolls-Royce luxury in history,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Every Rolls-Royce motor car is exquisitely hand-crafted at our centre of excellence in Goodwood, West Sussex. Plaudits like this are a glowing affirmation of the extraordinary skill of the 1,600 men and women engaged in the creation of the ‘Best Cars in the World’.

END OF YEAR UK - ROLLS ROYCE - The luxury brand has the 2nd best year in it's 113 year history.

• Second highest sales in the marque’s 113-year history.
• 4,011 motor cars delivered to customers in 2016, an increase of 6% on 2015.
• Record performances in all global regions, with exception of Middle East.
• The Americas retains top region.
• Record results in several individual markets, including USA, Japan, UK and Germany.
• Successful new product launches: Dawn, Wraith Black Badge and Ghost Black Badge.
• Record results for Bespoke personalisation division.
• Rolls-Royce Motor Cars Dubai highest selling dealership globally.
• 100 new jobs created at the Home of Rolls-Royce.
• Apprenticeship Programme celebrates 10^th anniversary with record intake.
• Significant expansion of Technology and Logistics Centre announced.
• Major investment in Goodwood manufacturing plant in readiness for new models.

Rolls-Royce Motor Cars has today announced its second highest ever annual sales result in the marque’s 113-year history, up 6% on its 2015 results. 

A total of 4,011 cars were delivered to customers in more than 50 countries, affirming the brand’s strength and resilience in a year of challenging market conditions for luxury goods worldwide.

Torsten Müller-Ötvös, CEO, said, “This remarkable result emphatically affirms the global appeal of the very finest British luxury goods to the world’s most discerning patrons. Rolls-Royce is a true Great British manufacturing success story, one driven by the hard work and ingenuity of the men and women employed at our Centre of Luxury Excellence in Goodwood, West Sussex. 

We are deeply committed to a long term, sustainable, successful growth strategy and this result, amidst a backdrop of global uncertainty, affirms this approach. 

2016 has proven the perfect year to sign off the successful first chapter of the renaissance of Rolls-Royce. Success for Rolls-Royce is success for Great Britain and we reaffirm our commitment to maintaining the Home of Rolls-Royce in the UK.”

The company recorded its highest-ever sales in key global markets including the Americas (up 12%), Europe (up 28%) and Asia Pacific (up 5%). A number of individual markets also exceeded previous records, notably Japan (up 51%), Germany (up 30%), the UK – the marque’s home market – (up 26%), China (up 23%) and the USA (up 10%).

The only major region where conditions remained difficult was the Middle East where consumer demand for all luxury goods was dampened by economic and political uncertainty. 

However, despite these challenging market conditions, the Middle East ended the year as the third largest market in 2016, while Rolls-Royce Motor Cars Dubai earned the accolade of the highest selling dealership globally.

As part of its commitment to long-term sustainable growth, Rolls-Royce announced six new dealerships during 2016, bringing the global dealership network to 136. New launches included the Rolls-Royce Motor Cars Studio in South Korea and an innovative boutique-style concept in Dubai.

Models

Sustained global demand for Rolls-Royce’s fine products was driven by the continued success of the Wraith and Ghost families, which were further enhanced in 2016 with the introduction of their new Black Badge variants. 

Another major contributor was Dawn drophead which entered full production with the strongest pre-order book ever achieved by a new Rolls-Royce model.

2016 was also the final year of production for the seventh-generation Phantom, with its successor due in late 2018. Phantom retained its status as both the company’s pinnacle flagship product and the “best car in the world”, with customers eager to secure final Bespoke commissions to complete their collections, and own a landmark piece of Rolls-Royce history.

Bespoke

A highlight of the year was the successful completion of the largest single commission ever undertaken by Rolls-Royce: a fleet of 30 Extended Wheelbase Phantoms exclusively designed and handcrafted for THE 13 hotel in Macau.

The first car was handed over to luxury entrepreneur Stephen Hung, Joint Chairman of THE 13 Holdings Limited, at the 2016 Geneva International Motor Show. Commissions like this reaffirm Rolls-Royce’s status as the only truly Bespoke house in the automotive world.

Indeed, almost as significant as the sales figures themselves is the continued growth and strength of Rolls-Royce’s Bespoke offering. One of the marque’s founding beliefs is that true luxury is deeply personal, and accordingly Rolls-Royce continues to invest heavily in its Bespoke capabilities and craftsmanship.

Virtually every Phantom, Ghost, Wraith and Dawn produced in 2016 contained specially-commissioned and unique Bespoke design elements, reaffirming Rolls-Royce as the world’s only truly handcrafted luxury motor car. 

This position was further reinforced through its latest Bespoke Collections, which in 2016 included the Phantom Zenith Collection and ‘Dawn – Inspired by Fashion’, as well as unique creations such as Ghost Eternal Love, Nautical Dawn, ‘Dusk to Dawn’ and Phantom Wisdom. 

The Bespoke Wraith Luggage Collection and Picnic Hamper for the Phantom Zenith Collection also garnered critical acclaim and strong commissions worldwide.

Future Growth

The new Rolls-Royce Technology and Logistics Centre (TLC) at Bognor Regis opened, on schedule, in January 2016. 

This purpose-built 30,000m² facility, close to the manufacturing plant at Goodwood, was built from the outset with the potential for future expansion and the buildings will be extended in 2017 by almost 10,000m² to meet growing demand and in readiness for future models. 

The expansion will give the TLC the same overall footprint as the Home of Rolls-Royce, more than doubling the scale of the company’s facilities since its launch in 2003.

Throughout 2016, significant building and expansion work also continued at the Home of Rolls-Royce at Goodwood. The company invested heavily in a new single-line manufacturing system that is central to its long-term production strategy. 

Testing of an all-new proprietary aluminium space-frame architecture, which will underpin every new Rolls-Royce model built on the new single line from early 2018, is now approaching completion.

The growth in production facilities was matched by the creation of over 100 new jobs at the Home of Rolls-Royce at Goodwood in 2016. The company now employs over 1,700 people, representing a remarkable increase approaching 500% on the original team of 350 who worked to create the first Phantom in 2003.

Rolls-Royce also demonstrated its long-term commitment to supporting future talent with a record intake on its industry-leading Apprenticeship Programme, which celebrated its 10^th anniversary in 2016. 

More than 50 young people are currently learning skilled trades at the Home of Rolls-Royce, with similar recruitment levels planned for 2017. Record numbers of graduates and interns also joined the company during 2016.

The success of Rolls-Royce is based upon an intimate understanding of luxury customers’ requirements. 

This was echoed in the success of the marque’s Provenance (pre-owned) and Financial Services programmes which both enjoyed exceptional results in 2016. These tailored solutions reflect the way in which many of today’s patrons of luxury seek to invest in fine objects.

In closing, Müller-Ötvös said, “We are deeply proud of the achievements of our historic brand over the past years. Rolls-Royce continues to surge forward in a confident and sustainable manner. 

Our business model, which is rooted in our unique and detailed understanding of the multifaceted world of luxury, is producing growth at just the right pace for a truly rare and exclusive brand. This is what our customers demand of us and this is what we will continue to deliver.”

Rolls Royce launches the first in a series of short films to lead up to the launch of the new Phantom.

The House of Rolls-Royce premieres the first in a series of fascinating short films today, telling how it became the world’s leading and most respected luxury house. ‘The Spirit of Ecstasy’ film will premiere at www.rolls-roycemotorcars.com.

Kate Winslet, the Academy Award winning actress, will give voice to the Spirit of Ecstasy in this first film for the House of Rolls-Royce as she retells luxury’s most fascinating and enduring story. The British actress will recount the story of the muse that guides the world’s most celebrated luxury house.

The premiere signals the beginning of a year of celebrations for the House of Rolls-Royce as it prepares, once again, to reset the standard by which all other luxury goods are judged with the arrival of the New Rolls-Royce Phantom later in the year. This landmark moment will also herald the beginning of the second chapter of the remarkable story of Rolls-Royce since its renaissance began in 2003 at the marque’s centre of luxury excellence in Goodwood, West Sussex.

“The Spirit of Ecstasy has stood on the prow of every Rolls-Royce since 1911, representing ‘the best’ of everything, whilst silently guiding through life those exceptional people who have made our world turn. This is a story that inspires greatness and needs to be told,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. 

“Our world-wide search for the perfect voice of the Spirit of Ecstasy led us back to West Sussex, England, where both Kate Winslet and Rolls-Royce, two British icons reside. Kate Winslet brings her great talent to this role.”

The Premiere: Episode 1 – ‘The Spirit of Ecstasy’

The first episode of The House of Rolls-Royce series, ‘The Spirit of Ecstasy’, retells the story of the muse that has guided and inspired the world’s most celebrated luxury house for the past 105 years.

Since her creation in 1911, the Spirit of Ecstasy, modelled by sculptor and artist Charles Sykes, has silently guided every Rolls-Royce and its prestigious owner through momentous events in their lives and the lives of others. She has stood as an elegant presence and witness at some of history’s most notable events.

This first episode uses cutting edge motion capture and 3D scanning techniques to bring back to life one of the most fascinating legends in the mythology of Rolls-Royce – how and why the Spirit of Ecstasy, which is the most recognised luxury icon in the world, came to be.

Our story begins in the milieu of Belle Époque London, where artists and inventors, scientists and engineers, aristocrats and bohemians collaborate and compete in the white heat of early 20^th Century creativity. 

Fittingly, this time very much echoes the path of today’s Rolls-Royce patrons, visionary men and women who take risks and boldly innovate to achieve their success.

The film opens when Rolls-Royce has been in business since 1904 and has spent several years ‘taking the best that exists and making it better’ for its wealthy and discerning clientele.

Relentless in their quest to create ‘the Best Car in the World’, driven by an ethereal muse, Rolls and Royce go out into the world to test, to perfect and to secure the fundamentals of this great brand that endure to this day: an unparalleled combination of pace, elegance, engineering, comfort and handcraftsmanship.

Only when this perfection is secured does the resulting Rolls-Royce Silver Ghost merit the muse’s approval; an approval that comes in the shape of the iconic ‘Spirit of Ecstasy’. This ecstatic status of perfection finally allows it to carry the ‘Flying Lady’ on its prow, a fact that has endured for every Rolls-Royce since, and will do into the future. A muse that leads the dreamers, visionaries, innovators and those leaders who make our world turn.

The House of Rolls-Royce

The legend of the House of Rolls-Royce will unfold over the year and beyond through further short films as the marque prepares for another landmark moment in automotive and luxury history: the arrival of the benchmark for luxury goods worldwide, the New Rolls-Royce Phantom.

This series of films will serve as a new platform in the ethereal, virtual sphere where followers and devotees of Rolls-Royce can engage further with the marque.

In addition to exclusive early views of the next episodes of the story of the House of Rolls-Royce, those advocates and followers of the marque will be offered the opportunity to attend exclusive Rolls-Royce gatherings around the world. Further news on such events will come next year.

Rolls-Royce Motor Cars today unveiled its first ever ‘Rolls-Royce Boutique’, a highly progressive new concept in luxury, in Dubai, UAE.

Rolls-Royce Motor Cars today unveiled its first ever ‘Rolls-Royce Boutique’, a highly progressive new concept in luxury, in Dubai, UAE. Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, presided at the official inauguration ceremony, alongside officials from AGMC, the sole and authorised representative for Rolls-Royce Motor Cars in Dubai, Sharjah and the Northern Emirates of the UAE.

The new space speaks of Rolls-Royce’s commitment to effortlessly integrating itself into the lifestyles of its patrons. The location, at the centre of Dubai’s City Walk, a globally recognised luxury and hospitality hot-spot, therefore boldly counters traditional automotive thinking in placing the house within a centre of fine fashion, art and cuisine that Rolls-Royce customers frequent.

The permanent Boutique has been created in the same spirit as the marque’s highly successful Summer Studio in Porto Cervo, Sardinia which has rapidly established itself as a celebrated centre of ‘true luxury’ in one of the world’s most exclusive enclaves. The Boutique therefore blends spaces that bring to life the spirit of the marque’s Centre of Excellence in Goodwood, England with a vibrant, social atmosphere. The Boutique is set to become a place to see and be seen for the region’s most discerning and eminent patrons of luxury.

This is achieved through a curated series of experiential areas including: an Inspiration Studio, Bespoke Atelier, Interactive Spirit of Ecstasy, Pinnacle Café, Affinity Partner Display, Virtual Reality Configurators and staging for Bespoke one-of-one motor cars or newly-launched collections.

The product of a multi-million dollar investment from AGMC, the generously appointed facility spans 7,300 sq.ft. and features top-to-bottom vectorized pixel-animation screens on the external windows, visible to passers-by from the road and sidewalk. Befitting a house that always seeks to deliver effortlessness to its patrons, it is the only Boutique in City Walk that will have year-round valet parking for its guests.

The Rolls-Royce Boutique is AGMC’s second Rolls-Royce showroom facility in Dubai, complementing their existing 10,000 sq. ft. flagship showroom on Sheikh Zayed Road which features the world’s most advanced Rolls-Royce Aftersales Centre.

Speaking at the opening ceremony, Torsten Müller-Ötvös, said, “Dubai is an important part of our brand’s success story, and it has been among the top five markets in the world for Rolls-Royce for three consecutive years, placing it alongside or above other markets with much bigger populations. Our success in Dubai and the rest of the world is borne of an intimate understanding of the lifestyle requirements of the world’s most discerning patrons of luxury. True luxury houses like Rolls-Royce must therefore constantly strive to innovate and inspire.”

He added. “AGMC’s investment is testament to their commitment to delivering truly progressive experiences to Dubai’s most eminent men and women. This extraordinary space will become a social hot-spot that perfectly encapsulates the spirit of Rolls-Royce’s Centre of Excellence in Goodwood, England.”

Stathis I. Stathis, Managing Director of AGMC, said, “It’s no secret that Dubai is a city of accomplishments and record-breaking initiatives. From the marvel that is the Burj Khalifa through to winning the bid for Expo 2020, Dubai has proven time and time again it is a place where the impossible becomes possible. Where vision, coupled with hard work and resolve, can lead to achievements that are rightly celebrated and respected around the globe. We are proud to now add the first ever Rolls-Royce Boutique to those achievements.”

The Rolls-Royce Boutique features four distinct areas:

The Inspiration Studio will be the staging point for one-of-a-kind examples of Rolls-Royce Bespoke motor cars. This will serve to inspire patrons by showcasing what is possible when working with the marque’s full Bespoke palette. The space also features an Interactive Spirit of Ecstasy Wall, which uses motion-capture technology to allow visitors to briefly transform themselves into the iconic statuette that embellishes every Rolls-Royce motor car, and an interactive configurator to help customers conceive initial ideas for their own Bespoke vision. 

The Bespoke Atelier takes cues from the worlds of fine art, design and high fashion, and is filled with thought-provoking textures, themes and colours, giving customers the opportunity to explore the possibilities that cutting-edge, Bespoke design allows. The displays of paints, marquetry, exotic woods, leathers, piping, tread plates and accessories such as picnic hampers and Gold-plated ‘Spirit of Ecstasy’s have been selected to stimulate discussion and nurture creativity, helping to inspire customers when commissioning their own unique Rolls-Royce motor car. The centerpiece is a stunning piece of original art from Syrian artist Khaled Al Saaei, depicting the Spirit of Ecstasy in Arabic Calligraphy.

The Pinnacle Café is a space for Rolls-Royce customers to relax, meet with friends, or even host business meetings in an exclusive and luxurious atmosphere. Rolls-Royce will invite other luxury brands to display their rarest and most unique items in the Affinity Area, with the displays regularly changing, thus providing further inspiration to visitors and also creating a luxury shopping boutique feel for customers.

The Rolls-Royce Boutique is open from 10:00 am to 10:00 pm seven days a week.

Rolls-Royce Motor Cars are delighted to congratulate Goodwood on winning ‘Best British Luxury Experience’

Rolls-Royce Motor Cars are delighted to congratulate Goodwood on winning ‘Best British Luxury Experience’ at the prestigious Walpole British Luxury Awards 2015. The award was received by the Earl of March at a glittering event held at the Dorchester in London yesterday.

Goodwood faced exceptionally tough competition, with Corinthia London, Fera at Claridge's, Fortnum & Mason and Harrods also shortlisted in the ‘Best British Luxury Experience’ category. The judges recognised Goodwood’s impeccable attention to detail, outstanding customer focus and quintessentially British charm – values shared with Rolls-Royce, the world’s leading super-luxury manufacturer.

Rolls-Royce and Goodwood enjoy a unique and symbiotic relationship – a meeting of two Great British brands. This close association began in 2000, when plans for the company’s new Head Office and Manufacturing Plant were first unveiled, to be located on the South Westerly corner of the Goodwood Estate. The association extends beyond physical location with, for example, the Earl of March serving on the Rolls-Royce Motor Cars Board as a Non-Executive Director.

Established in 2001, the Walpole British Luxury Awards are a celebration of exceptional brands and individuals that make the luxury industry the world-leader that it is today. The awards were created to honour those who demonstrate brilliance in the luxury sector both within Britain – where the luxury industry is now worth over £32 billion – and internationally. The Walpole British Luxury Awards is the only awards ceremony to span all sectors of the luxury world.

Rolls-Royce Motor cars unveils "Wraith - Inspired By Fashion"

Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer’s exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil ‘Wraith – Inspired by Fashion’.

Fittingly, the marque’s first showroom in Conduit Street, Mayfair was founded a short step from London’s famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London’s most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. 

The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements.

A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. ‘Wraith – Inspired by Fashion’ provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque’s equivalent of the tailor’s atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England. 

Here, the Designers honed the aesthetic theme of the car, drawing inspiration from colour palettes, materials and techniques used in the world of high fashion. The result is an extraordinary interpretation of Wraith’s characteristic blend of power, style and drama.

Giles Taylor, Director of Design for Rolls-Royce Motor Cars, commented, “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car.”

‘Wraith – Inspired by Fashion’ two-tone exterior colour scheme of Andalucian White and Arctic White offers a neutral setting for a choice of accent colours, namely Jasmine, Tailored Purple or Mugello Red. Wraith’s signature shoulder-line is accentuated deftly with the addition of a hand-applied feature-line in the chosen highlight colour, alluding to the divergent interior of the motor car.

Like the finest Bespoke garments, beauty is found in the subtlest details. On opening Wraith’s coach-doors you will find a contemporary impression of the car’s classic Arctic White and Black interior colour scheme. Beyond the traditional placement of embroidered headrests, seat stitching and piping, the accent colour has found an elegant new application via a striking two-tone composition steering wheel. 

A seamless stitch, a highly complex craft technique from the world of fine tailoring, was mastered and applied to the wheel by the craftspeople in the Leather Shop at the Home of Rolls-Royce.

The very finest garments are crafted exclusively from the most luxurious materials – with tactility, comfort and quality as important an attribute as the aesthetic of the piece itself. The Bespoke design team took inspiration from this approach in appointing the car’s front and rear door pockets with fine silks, adorned with an abstract representation of the Spirit of Ecstasy with each emblem set precisely at fifty-five degrees to complement the lines of the door.

The remarkable craftsmanship and attention-to-detail employed in the creation of any Rolls-Royce is evident in the exquisite application of wood to the dashboard, with the lacquering process for ‘Wraith – Inspired by Fashion’ alone taking nine days to painstakingly complete. This is completed elegantly with the integration of a Bespoke Clock, set as a piece of jewellery, styled exclusively to emit a pearl effect, reminiscent of silk fabrics.

The contemporary fashion theme is completed with the integration of welting, a specialist technique most commonly associated with Bespoke tailoring. Presented as a colourful silk strip, the welting stylishly frames Wraith’s signature leather door-panel. 

To mark the occasion of the creation of this timeless Wraith, the motor car took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England.  The luxurious materials and distinctive features presented in the motor car were accentuated by fashion models, set against a backdrop of the hand-made motor cars. 

The global debut of ‘Wraith – Inspired by Fashion’ is available to view via PERISCOPE^©, the new live-streaming App of Twitter^©. Followers of @RollsRoyceCars on Twitter can download the App from the iTunes App Store and follow the authenticated @RollsRoyceCars feed.  The unveiling, which will take place at New York’s PRATT Institute as part of the PRATT Presents Women of Influence in the Business of Style event can be viewed live on 8 May at 4.15pm EDT (9.15pm BST, 10.15pm CET).

The remarkable success of Wraith in attracting a new generation of successful entrepreneurs to the marque has been underpinned by a surge in demand for Bespoke personalisation – a remarkable 95% of all Wraith motor cars left the Home of Rolls-Royce with an element of Bespoke design last year, giving bold expression to the notion that Bespoke is Rolls-Royce.