Land Rover invades London Streets with Wire Frame mock-ups of the all new Range Rover Evoque Convertible.

• Wireframe sculptures preview world’s first luxury compact SUV convertible
• Prestigious London locations including Harrods host unique models
• Full-size installations are 1:1 scale representation of Evoque Convertible
• World’s first compact luxury SUV Convertible to be revealed in November 2015

Londoners were stopped in their tracks today as Land Rover placed a collection of full-size Range Rover Evoque Convertible ‘wireframe’ sculptures in the iconic streets of the UK’s capital.

The installations were displayed outside prestigious London locations including the world famous Harrods department store on Brompton Road, Knightsbridge and in notable Mayfair addresses.

The bespoke sculptures were designed by Land Rover’s own Design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible. Crafted from aluminium and finished in a range of vibrant colours, the wireframes illustrate the elegant evolution of the Range Rover Evoque’s transformation from coupe to convertible.

Following on from the original wireframes used to launch Evoque in 2011, the 1:1 scale works of art include 3D wheels as well as front and rear seats. Six Convertible wireframes have been produced to give the public a chance to see how the Evoque Convertible will look in its natural urban environment. Each wireframe will now begin a global tour as Land Rover builds up to the introduction in November of the latest addition to the growing Range Rover family.

Gerry McGovern, Land Rover Design Director and Chief Creative Officer, said: “The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it’s the perfect place to showcase the world’s first luxury compact SUV convertible. The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer – two attributes this vehicle delivers in abundance.”

DS Automobiles builds a specific display structure to demonstrate its new range of cars.

Building on 60 years of heritage in avant-garde design, the distinctive style of DS Automobiles draws upon expertise far removed from that of the automotive industry, including haute-couture fashion, leather-making and jewellery.

These diverse sources of inspiration are reflected at the DS Automobiles display in Westfield London, Shepherd’s Bush.

DS Automobiles is displaying its latest models and offering shoppers an opportunity to explore the lifestyle of the Parisian-born brand at one of the world’s premium shopping destinations.

From the finely chiselled jewel-like monogramme inside the headlights of DS 3, to the watchstrap upholstery design of New DS 5, every DS model reflects a sophisticated design cue. The avant-garde spirit of design, present in each DS model is now available to experience in a display at Westfield London, Shepherd’s Bush.

Positioned at the entrance to The Village - Westfield’s luxury shopping hub which has more than 30 premium and luxury global brands - the DS Automobiles display at Westfield aligns itself with some of the world’s most luxurious names in fashion, including Louis Vuitton, Gucci and Burberry, as well as up-and-coming new designers such as Anya Hindmarch.

The DS Automobiles display will give shoppers the opportunity to get up-close to New DS 5, the flagship of the DS brand, as well as the latest DS 3 Dark Light Limited Edition. A team of DS Automobiles staff will be on hand to answer any questions and an interactive touch-screen display will allow visitors to immerse themselves in the world of DS. Inspired by the brand’s flagship dealership and showcase centre, DS World Paris, there will also be a range of exclusive DS merchandise available to purchase.

Mark Blundell, UK Marketing Director of the DS Brand commented; “Westfield is one of the world’s premier shopping destinations, making it the perfect backdrop for DS. Visitors to Westfield London will have an exclusive opportunity to explore the world of DS Automobiles in a relaxing environment, surrounded by the very best in premium retailing.”

DS Automobiles will be on display at Westfield London, Shepherd’s Bush for the next 6 months. Taking in the festive season, Westfield anticipates that an estimated 12 million visitors will pass through the shopping centre during the period.