Harrods of Knightsbridge and Aston Martin, the best of both in one window display.

Shoppers in London’s Knightsbridge are to be treated to the sight of a very special Aston Martin window display consisting of a DB11, V12 Vantage S and Vanquish S in iconic British store, Harrods.

The three stunning Aston Martin sports cars will take over the storefront of the world’s most famous luxury department store in a month-long celebration of the British Heritage of Aston Martin.

The DB11, the first product launched under the company’s ‘Second Century’ plan, is the bold new figurehead of the illustrious ‘DB’ bloodline and an authentic, dynamic sporting GT in the finest Aston Martin tradition.

Also on display, the Aston Martin V12 Vantage S, the aggressively styled V12 Vantage is an unprecedented engineering achievement. Combining a V12 engine with the luxury marques lightest sports-car in a package of pure aggression, creating Aston Martins most visceral driving experience.

The brand new Vanquish S, the ultimate Super GT completes the display. With sharper styling, greater potency and increased athleticism defining this latest evolution of the renowned Vanquish model line.

Finished in red, white and blue paint finishes from the exquisite Aston Martin paint pallet, celebrates the British theme with the sports cars incorporating the colours of the renowned Union Jack.

Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman said: “Harrods is one of the world’s most trusted luxury brands and we are delighted to join forces with them to create this unique display.”

Specialists from Aston Martin headquarters will be available throughout the exhibition, providing visitors with an opportunity to discover more about the Aston Martin product range. Both the window display and exhibition area will remain in place until 25^th March 2017.

Harrods and caterham collaborate for a special edition model designed by the store and available in many variants.

British car manufacturer Caterham has launched its first personalisation programme – Caterham Signature – with a special edition Seven designed by world-famous department store, Harrods.

The Harrods special edition car is now on sale exclusively in store and includes a host of special features which demonstrate the breadth of options new Caterham buyers can add to their vehicles.

These include paint colours and designs, dashboard and interior styling, embroidery and even the colour of the chassis.

The £59,999 Harrods special edition is on display in the famous London store throughout October for Harrods Man month, starting from Friday October 7. The special edition Harrods Seven – a 420S under the skin – is painted in Harrods green, with a custom white stripe and gold pinstripe while, beneath the bodywork, the chassis has been powder-coated in gold.

Inside the cockpit, the butterscotch leather upholstery also reflects Harrods’ colour scheme, while the store name is embroidered on the seat backs and the Harrods ‘H’ adorns the gear knob.

The car’s styling was created in conjunction with Harrods and its design team and buyers can pick one up in store along with their fashion and luxury items.

Caterham’s Chief Commercial Officer, David Ridley, said: “The Caterham Seven has always been one of the easiest cars on the road to personalise, because every car is hand-built and bespoke for each customer.

“But now we’ve formalised the personalisation options available to our customers into the Caterham Signature programme, which will outline the almost infinite combinations of options you can select. You can even have your name stitched into the seat.

“A Caterham Seven isn’t a car you need to buy, it’s a car you buy because you want it. As such, we believe you should make it your own in every way.

“Harrods is a global brand as proudly British as Caterham so it makes perfect sense that the very first Caterham Signature car has been created in partnership.”

Guy Cheston, Media Director of Harrods, said: “Caterham is one of Great Britain’s most famous and instantly recognisable motoring brands and it has been a pleasure to partner with the team there to create this Harrods special edition of the legendary Seven.

“We wanted to make our Harrods car a real object of desire, so our Harrods touches are subtle and understated and, at the same time, reflect genuine quality.”

The Harrods Seven is on sale exclusively in the Knightsbridge store, while the Caterham Signature programme is available now to new customers looking to place their orders.

Aston Martin has installed three stunning cars, The DB5, DB10 and DB9 GT in Harrods window for all to dream over.

As the Christmas displays disappear, shoppers in London’s Knightsbridge are to be treated to the sight of a very special Aston Martin window display in Harrods, the world’s most famous luxury department store.

Three stunning Aston Martin sports cars will take over the iconic Harrods storefront in a month-long celebration of the British marques’ ‘DB’ nameplate. 

Since their debut in the early 1950s, the ‘DB’ models offered by Aston Martin – named after Sir David Brown who bought Aston Martin in 1947 – have been synonymous with sophisticated grand touring and thrilling sports car performance.

Taking pride of place is the Aston Martin DB10, the car that was built specifically for James Bond. 

Aston Martin has been associated with the James Bond franchise for over 50 years, with the DB10 exclusively designed, engineered and hand crafted for the latest Bond film, Spectre. Bond fans will get another chance to enjoy Spectre with the Blu-ray™ and DVD release on 22 February.

Also on display, the DB9 GT – the luxury British sports car maker’s most compelling production ‘DB’ to date. Designed to offer the best of what DB9 can be, this new model delivers world-class grand touring and hand-built excellence.

Finally, the Aston Martin DB5, arguably the most famous ‘DB’ of them all is also on display. Revealed in 1963, the car set the benchmark for all the DBs that followed, with its iconic design language and substantial improvements in performance.

Aston Martin Chief Creative Officer Marek Reichman said: “Harrods is one of the world’s most trusted luxury brands and we are delighted to join forces with them to create this rather unique display in tribute to our most famous nameplate.”

Specialists from Aston Martin headquarters will be available throughout the exhibition, providing visitors with an opportunity to discover more about the Aston Martin product range and the brand’s recently launched AM37 yacht, created in partnership with Quintessence Yachts. Both the window display and exhibition area will remain in place until 28 January.

Land Rover invades London Streets with Wire Frame mock-ups of the all new Range Rover Evoque Convertible.

• Wireframe sculptures preview world’s first luxury compact SUV convertible
• Prestigious London locations including Harrods host unique models
• Full-size installations are 1:1 scale representation of Evoque Convertible
• World’s first compact luxury SUV Convertible to be revealed in November 2015

Londoners were stopped in their tracks today as Land Rover placed a collection of full-size Range Rover Evoque Convertible ‘wireframe’ sculptures in the iconic streets of the UK’s capital.

The installations were displayed outside prestigious London locations including the world famous Harrods department store on Brompton Road, Knightsbridge and in notable Mayfair addresses.

The bespoke sculptures were designed by Land Rover’s own Design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible. Crafted from aluminium and finished in a range of vibrant colours, the wireframes illustrate the elegant evolution of the Range Rover Evoque’s transformation from coupe to convertible.

Following on from the original wireframes used to launch Evoque in 2011, the 1:1 scale works of art include 3D wheels as well as front and rear seats. Six Convertible wireframes have been produced to give the public a chance to see how the Evoque Convertible will look in its natural urban environment. Each wireframe will now begin a global tour as Land Rover builds up to the introduction in November of the latest addition to the growing Range Rover family.

Gerry McGovern, Land Rover Design Director and Chief Creative Officer, said: “The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it’s the perfect place to showcase the world’s first luxury compact SUV convertible. The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer – two attributes this vehicle delivers in abundance.”

Rolls Royce Wraith debuts in harrods window display

This week marks the UK debut of Rolls-Royce Motor Cars’ latest model, Wraith. The most powerful and dynamic Rolls-Royce in history will be showcased in the window display of luxury department store Harrods in Knightsbridge, London for one week.

At launch in Geneva this March, Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, remarked that: “Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

It is these traits of luxury, refinement and quality that made Harrods the natural choice for Wraith’s UK debut. Renowned globally as purveyors of the world’s finest goods, both Harrods and Rolls-Royce have exceeded client expectations for over a century.

Harrods Media Sales Director, Guy Cheston, said: “Harrods is at the forefront of promotional opportunities for the world’s most esteemed automotive brands, and we are delighted to have on display the most anticipated car release of 2013. The Rolls-Royce Wraith epitomises luxury, style and innovation, and is certain to attract attention from our international clientele.”

The Wraith on display features Midnight Sapphire paintwork with an upper two-tone in Cassiopeia Silver, accentuating Wraith’s purposeful fastback profile.

The interior is finished with an Arctic White and Navy Blue leather scheme, with intertwined RRs embroidered in the headrests in Navy and, unique for this model, the striking new Canadel Panelling in Santos Palisander. Completing this spectacular interior is a starlight headliner, casting a glow from hundreds of individual ‘stars’ in the roof lining at the press of a button.

Wraith will be in the window of Harrods department store all week, until Saturday 4 May.