DS took over the Westfield Shopping Centre's Central Atrium to launch the new DS and DS Cabriolet.

To mark the launch of New DS 3 & DS 3 Cabrio, DS Automobiles took over the entire Central Atrium at Westfield London between 04 and 06 March, with New DS 3 Performance making its UK debut. 

As part of this event, DS will be offering the chance to win a VIP Shopping Experience with a £500 Westfield Gift Card to spend with a personal fashion stylist and the opportunity to drive New DS 3 for a week, the ultimate interpretation of avant-garde style.

DS Automobiles took over the entire Central Atrium of Westfield London on 04 – 06 March to mark the launch of the New DS 3 and DS 3 Cabrio.

The avant-garde Parisian automotive brand will create an installation at Westfield London, one of the UK’s premier shopping destinations, and run a competition inspired by New DS 3 and the TV commercial that features 94-year-old fashion designer and DS brand ambassador, Iris Apfel.

The centrepiece will be a colourful installation that recreates an iconic moment from the TV advert which stars the New DS 3 and Iris Apfel, who is renowned for her oversized glasses and distinctive jewellery. 'Driven By Style’ is the shared philosophy behind this unique exhibition, highlighting the personality of New DS 3, which like Apfel embodies avant-garde style and a unique personality.

Another feature of the event is the DS photo wall, where visitors will have the chance to demonstrate that they are #DrivenByStyle. By striking an Iris Apfel-inspired pose in front of the DS photo wall, shoppers will be in with a chance of winning multiple prizes, including a grand prize of a VIP shopping experience consisting of a Westfield Gift Card to the value of £500, a styling session with a Westfield personal stylist and a New DS 3 for a week.

Shoppers will also be able to win daily prizes of £50 Westfield Gift Cards, as well as claim one of 3,000 pairs of Iris Apfel-inspired glasses and 2,000 DS canvas bags.

New DS 3 will be on static display in the Atrium at Westfield London, with no fewer than eight models including the New DS 3 Performance, which makes its debut in the UK and gives customers the chance to see the most powerful variant in the new range. New DS 3 Performance is available in both hatchback and Cabrio form and delivers a blend of power, refinement, intense driving pleasure and distinguished looks. 

Mark Blundell, Marketing Director at DS Automobiles, said: “As a Parisian brand, fashion and avant-garde style is at the heart of DS Automobiles. New DS 3 comes with more than three million personalisation options, which makes each one a truly unique expression of the driver’s personal style, and therefore means that Westfield London, with its abundance of shops and diverse range of labels, is the perfect location for this event.”

The DS Event at Westfield London will take place on 04 – 06 March in the Central Atrium.

Citroen is please to announce pricing and specification for the new DS3 and DS3 cabrio, along with some specials.

The UK pricing for New DS 3 & DS 3 Cabrio has been announced today (Monday 1 February). Order books are open now, ahead of the official ‘on sale’ date, which is set for Friday 5 February.  

DS Automobiles UK has also confirmed the availability of New DS 3 & DS 3 Cabrio Performance Black editions, which are available for pre-order with immediate effect.

Following the global reveal of New DS 3 and DS 3 Cabrio last month at Le Louvre in Paris, DS Automobiles has now confirmed UK pricing. New DS 3 and DS 3 Cabrio are available to pre-order now in the UK.

Already renowned for its distinctive personality, unique styling and breadth of personalisation options, the New DS 3 and DS 3 Cabrio line-up now consists of three core trim levels; Chic, Elegance and Prestige.  With enhanced standard equipment and new avant-garde design features, New DS 3 is priced from £13,995 MRRP OTR, whilst the equivalent Cabrio model is available from £16,295 MRRP OTR.

DS Automobiles UK has also confirmed today that the previously announced Ultra Prestige and Performance models will be joined by Performance Black versions to complete an exclusive range-topping collection. Complete with matt black paintwork and gold highlights, the Performance Black editions are the most distinctive New DS 3 variants of all.

CHIC, ELEGANCE & PRESTIGE TRIM LEVELS

With alloy wheels, air-conditioning, an anti-theft alarm and a new 7-inch colour touchscreen, New DS 3 Chicdelivers stylish good looks and an impressive list of standard features. Cabrio versions also benefit from rear parking sensors, a rear spoiler and dark tinted rear windows.

New DS 3 Elegance features brand new ‘Blade’ 16-inch alloy wheels and LED front fog lights. Inside, sports seats with stylish new ‘Dinamica’ cloth trim and automatic air-conditioning provides a comfortable and dynamic ambience. Latest-generation functionality includes rear parking sensors and the DS Connect Box emergency and assistance system.

New DS 3 Prestige versions are specified, as standard, with eMyWay satellite navigation and front parking sensors, as well as Alcantara® upholstery, 17-inch alloy wheels and a plethora of other enhancements.

In addition to these three highly desirable trims, New DS 3 and DS 3 Cabrio Ultra Prestige, Performanceand Performance Black models form a new Exclusive Collection. For example, the Ultra Prestige specification is now available as a Cabrio as well as a hatchback and features luxurious ‘watchstrap’ leather seats - the ultimate expression of DS Automobiles’ refinement and attention to detail. 

PERFORMANCE & PERFORMANCE BLACK

Equipped with a powerful THP 210 S&S petrol engine that produces 208hp and 300Nm of torque, New DS 3 Performance is priced at £20,495 MRRP OTR, with the Cabrio version priced from £22,795 MRRP OTR.

At the very pinnacle of the New DS 3 model range, New DS 3 Performance Black is available from £22,495 MRRP OTR. A Cabrio version is also available priced from £24,795 MRRP OTR.

NEW DS3 PRICE LIST

Pricing for New DS 3 is detailed below:

	ENGINE	CO2 (g/km)	MRR OTR PRICE
Chic	PureTech 82 manual	107	£13,995
	PureTech 110 S&S manual	100	£15,295
	PureTech 110 S&S EAT6 auto	105	£16,795
	BlueHDi 100 S&S manual	87	£15,895
Elegance	PureTech 110 S&S manual	100	£16,395
	PureTech 110 S&S EAT6 auto	105	£17,895
	PureTech 130 S&S 6-speed manual	105	£16,895
	BlueHDi 100 S&S manual	87	£16,995
	BlueHDi 120 S&S 6-speed manual	94	£17,595
Prestige	PureTech 110 S&S EAT6 auto	105	£19,795
	PureTech 130 S&S 6-speed manual	105	£18,795
	THP 165 S&S 6-speed manual	129	£19,295
	BlueHDi 100 S&S manual	87	£18,895
	BlueHDi 120 S&S 6-speed manual	94	£19,495
Ultra Prestige	THP 165 S&S 6-speed manual	129	£20,795
	BlueHDi 120 S&S 6-speed manual	94	£20,995
Performance	THP 210 S&S 6-speed manual	125	£20,495
Performance Black	THP 210 S&S 6-speed manual	125	£22,495

NEW DS 3 CABRIO PRICE LIST

Pricing for New DS 3 Cabrio:

	ENGINE	CO2 (g/km)	MRR OTR PRICE
Chic	PureTech 82 manual	112	£16,295
	BlueHDi 100 S&S manual	92	£18,195
Elegance	PureTech 110 S&S manual	100	£18,695
	PureTech 110 S&S EAT6 auto	112	£20,195
	PureTech 130 S&S manual	105	£19,195
	BlueHDi 100 S&S manual	92	£19,295
Prestige	PureTech 130 S&S manual	105	£21,095
	THP 165 S&S 6-speed manual	129	£21,595
	BlueHDi 120 S&S 6-speed manual	94	£21,795
Ultra Prestige	THP 165 S&S 6-speed manual	129	£23,095
	BlueHDi 120 S&S 6-speed  manual	94	£23,295
Performance	THP 210 S&S 6-speed manual	125	£22,795
Performance Black	THP 210 S&S 6-speed manual	125	£24,795

DS Brand launched new range of Limited Editions to mark the 60th Anniversary of the first DS model,

The DS brand is to release a series of ‘1955’ limited editions across the range (DS 3, DS 3 Cabrio, DS 4 & New DS 5) to mark the 60^th anniversary of the very first DS.

These new models will be available at UK dealers towards the end of June and the cars will be shown during DS WEEK in Paris. DS WEEK is a dedicated event for the 60^th anniversary, which runs from 19 to 24 May 2015.

The very first  DS, which  appeared  at the  1955 Paris  Motor Show,  became  a legend in its  own  time  and  was  a major milestone   in  20^th   Century  automotive   history.  Sixty years on, the  DS  brand  has  been   founded  to   perpetuate  the revolutionary  spirit  of  this  mythical  car and  to  renew  the tradition of French premium vehicles.

DS CEO Yves Bonnefont, said; “To build today's DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today's DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance.”

To celebrate the 60^th anniversary of the very first DS, a series of limited editions will be launched across the whole of the DS product line-up: DS 3, DS 3 Cabrio, DS 4 and New DS 5. The new models will be built in limited quantities for all markets (1955 for DS 3 & DS 3 Cabrio, 955 for DS 4 & 955 for New DS 5). 

These limited editions will be on display during DS WEEK (19-24 May) at the Tuileries Garden in Paris and the cars will go on sale in the UK before the end of June.