Grand reopening of Bentley Leusden Showroom adopts new Bentley identity, fresh, light and airy, and ideal to take your cash.

• Grand reopening of Bentley Leusden
• Showroom adopts new Bentley corporate identity
• Created with the same luxurious materials and hand-crafted with the same attention to detail as Bentley cars

Bentley Motors is celebrating the grand reopening of its showroom in Leusden, the Netherlands. The new showroom, measuring over 450 m², is located in Leusden, a city east of the Dutch capital Amsterdam. 

Following five months of construction, an extensive upgrade and substantial investment, Bentley Leusden officially welcomed customers and guests to the new showroom for the first time last Thursday.

Robert Engstler, Regional Director, Bentley Europe, said at the opening: “It is our number one priority to ensure that our customers have a unique Bentley experience. In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail. I am glad we took this important step in the Netherlands together with our partners at Bentley Leusden.”

Being the only Bentley retailer in the Netherlands, Bentley Leusden offers customers the full model range, pre-owned vehicles, as well as aftersales service and the company’s branded luxury goods.

The showroom reopening marks market-entry for the all-new Bentayga, the fastest, most powerful, most luxurious and most exclusive SUV in the world.

The updated showroom reflects Bentley’s new global corporate identity, taking inspiration from the company’s rich history and combining it with modern-day luxury retailing. It also features a private personalisation area where customers can choose from the brand’s broad palette of exterior paints and leather options.

Bentley Leusden combines in-depth knowledge of the market with a successful track record of automotive retailing. Since April 2012, the retailer has exclusively represented Bentley sales and aftersales services in the Netherlands.

Bentley Leusden also recently opened an all-new location in the heart of Amsterdam. Located in the iconic Conservatorium Hotel, visitors receive a unique digital Bentley experience. In this luxurious lounge, guests are immersed into the world of Bentley by means of high-tech presentation methods. This includes a digital showroom which offers the opportunity to virtually personalise cars, and also view cars from every conceivable angle using laser projections.

Bentley Expands with a new dealership in Cham, Switzerland.

• Bentley Zug showroom located in Cham, between Zurich and Lucerne
• Latest dealership showcases Bentley’s new corporate identity
• Switzerland is Bentley’s third largest market in Continental Europe

Bentley today opens its newest dealership in the Swiss town of Cham. In partnership with the AMAG Group, Bentley Zug is located in the international economic corridor between Zurich and Lucerne.

The new dealership resides in one of Cham’s finest historical buildings in the heart of the town. It reflects Bentley’s new global corporate identity which takes inspiration from the company’s 95-year history, while drawing on influences from the best in contemporary luxury. 

Covering an area of 400 m², the dealership presents a uniquely British feel and is executed with Bentley’s signature craftsmanship and painstaking attention to detail. In the ‘personalisation area’ customers are afforded an exclusive, tactile and sensory experience in which to specify their car.

Roberto Battistini, General Manager of Bentley Zug, will ensure that Bentley customers receive the highest levels of service. He comments: “To sell and service a Bentley is a huge privilege. We are delighted to be able to receive our customers in this exclusive surrounding.”

This latest addition takes the number of Bentley dealerships in Switzerland to five (Basel, Zurich, Zug, Geneva and Lugano) with a further four service centres available to customers in Bern, Gstaad, St. Gallen and Lausanne. In total, Continental Europe now has nearly 50 sales sites, the second largest network region for Bentley.

Robert Engstler, Regional Director Bentley Europe, comments: “Switzerland is the third largest market in Europe for the Bentley brand. The opening of the new dealership in Zug is yet another milestone in our long-term commitment and investment in the region. With the Flying Spur, the Mulsanne Speed and the Continental family we offer our customers a wide range of the luxury cars.”